• The Lawyer Super Bowl Commercial That Only Aired in Kentucky and Went Viral
  • March 7, 2018 | Author: Darryl Isaacs
  • Law Firm: Isaacs & Isaacs - Louisville Office
  • Produced in the style of a major feature film, a local zany Super Bowl commercial out of Kentucky has gone viral with over 5 million views on YouTube.


    A national truck accident lawyer takes to the skies on his dragon “Justice” to fight the Big Insurance Giant and his zombie horde in this ad that has a lot of fans saying, “Did I really just see that?” Just another typical day practicing law for Darryl Isaacs, known as “The Hammer”


    The Isaacs & Isaacs law firm created The Hammer’s Dragon Super Bowl Commercial as a way to celebrate their 25th anniversary in business and to honor the passing of Darryl’s father, Sheldon. “If he was alive today, he would definitely get a big chuckle out of it all,” says Isaacs.



    In 2017, the Isaacs team created part one of this commercial series, with The Hammer taking on the Insurance Zombies. In 2018, they’re back, bringing wintery woe with a dash of pop culture television parody right along with them.


    You’ll have to be the judge if The Hammer’s dragon ad has secured his place upon the thrones of solid Super Bowl commercials.