- Trademark Basics: Part I- What is a Trademark?
- November 8, 2017
A lot goes into building a business—from nurturing an idea and developing a business plan, to raising capital and agonizing over what to call your fledgling endeavor – each piece is a vital part of the overall structure. Your business name and branding are the face of your company, and crucial to its success. The last thing you want after spending all that time and effort is to receive a stern letter explaining the myriad of ways your business is infringing on someone’s trademark and threatening you with a lawsuit...READ MORE