Your firm can generate client leads through a well-executed SEO strategy that we implement using topic-focused pages designed to achieve high rankings in search engines. To ensure your Gold or Platinum site ranks well, our SEO specialists combine a thorough analysis of your goals with the latest changes and trends in search engine optimization. We develop a comprehensive strategy to improve your visibility within desktop and mobile searches, and include detailed analytics so you can evaluate the site’s performance. Your site benefits from authoritative links, profile verification and custom content that enhance your firm’s online presence and increase visitors to your site.
To ensure you know how your site is performing, our SEO team emphasizes transparency and engagement as we work to improve your search engine results. We advise you on the steps we take to maximize your investment and give you access to an online dashboard that measures search engine traffic. At each stage of the campaign, you will be fully informed of conversions including phone calls and email contacts, as well as general SEO trends that we outline in a newsletter. Take the first step by learning how we can enhance your search engine presence.Request SEO Information
“We are extremely happy with our Martindale-Hubbell website. Our website serves as an instrumental tool in terms of generating traffic to our firm, which has resulted in many leads.”
“The web site Martindale-Hubbell built was amazing. My colleagues, clients and friends have all commented that my website is amazing. The site is directly responsible for a 25% increase in business. The site explored new areas of law and this has resulted in new leads, new clients, new business that I did not have before.”
“Martindale-Hubbell has provided our firm with a quality website that gets results! Their staff promptly responds to our inquiries and are quick to provide effective solutions to accomplish our goals.”
Based on your objectives, we structure your site using meta tags, easy-to-read code for Google (including schema markup) and optimized content that provides the information that potential clients seek online. Our SEO specialists research what your top competitors are doing and then work with our writers to give you an advantage in attracting prospects and search engines. With every site we build, we follow SEO best practices and craft key items like meta titles and internal links based on your marketing goals.
Each SEO campaign is unique, but our specialists know how to establish accurate expectations based on your location and practice area. We monitor leads and traffic on a monthly basis to track progress against these objectives and examine search engine trends to identify areas of opportunity. Through our easy-to-use dashboard, you can evaluate how the website is performing at any time. Our team can answer all of your questions about these metrics and suggest ideas about expanding your site’s visibility.
We audit and adjust your SEO campaign to reflect constantly evolving search patterns, based on topics that trend up or down and corresponding changes in user behavior. You don’t have the time or resources to keep track of each change or possible improvement, so Martindale-Hubbell does it for you, keeping you ahead of the competition. Your specialist can suggest special features like high-quality informative videos that add to your site’s authority while increasing engagement with potential clients.
Our team has detailed information on the specific terms that generate the most activity. An SEO engineer evaluates your market and competition, taking special note of the websites that have the best placement in mobile and desktop searches. We then propose a series of targeted keywords that will work best for you given your particular goals and budget.
Martindale-Hubbell’s SEO strategists prepare a detailed outline which indicates the topics that will maximize search engine potential. From there, our professional legal writers use information provided by the firm and their own research to create content that is equally attractive to search engines and potential clients who are looking for authoritative legal information.
As an attorney who is active on the web, you may notice that some of your colleagues are actively blogging on their websites and social media profiles. We often hear the question: “It seems like everyone else is blogging. Do I need to do it too?” To that question, we often respond: “Yes, but only…read more
When marketing your law firm, you are likely familiar with the workings of search engines and how they show results when a user searches for an attorney within a specific geographic area. While the major search engines like Google and Bing are aware of efforts to “best” the system and actively combat overt attempts to…read more
In short, yes. They are also “persons,” “counselors,” and even “human beings.” So what am I getting at? When you write legal content, its text, urls, titles and other metadata, and both internal and external links need to contain the terms “lawyer” or “attorney” as keywords. These are important because they’re the terms people will…read more
Use These Tips to Gain the Greatest Visibility and Avoid Suspension on Google With Google handling more than two trillion searches a year, and nearly half of those having local intent, it’s safe to say that having a local presence for your business is huge. And that all starts with a Google My Business listing.…read more
As you may know, one of the most significant benefits to regular blogging is the impact it can have on your search engine optimization (SEO) efforts. As you continue to offer your readers useful, informative content, you can boost the search rankings of your web pages and give your law firm greater visibility in a…read more