Martindale-Hubbell websites enable busy attorneys to save time and money while meeting their marketing needs. Analyzing various website options and vendors can be an arduous process, so we’ve developed a series of packages that offer complete solutions at every budget level. Starting with an attractive, well-crafted website, we promote your firm’s credentials on search engines, in respected legal directories and through leading social media platforms.
Establish a professional marketing presence by launching a high-quality website and listing your firm in the most respected online legal directory. We quickly produce an attractive site based on your design and image choices. Whether online users view it on a desktop or mobile device, it will serve as a powerful marketing tool.View Our Bronze Package
Amplify the unique advantages your firm offers clients with custom content drafted by our skilled legal writers. Identify the practice areas and credentials that you want to highlight and we will use that information to draft professional website pages in a timely manner. Then, use the included Preferred Placements on Lawyers.com to broaden your site’s visibility in nearby locations.View Our Silver Package
Increase traffic to your website from the major search engines when you select a multifaceted campaign that includes a detailed SEO strategy. We’ll enhance your website’s search-engine placement through on-site optimization and a series of links that increase site authority. A dedicated specialist will oversee each part of your campaign and work with your content writer to include important keywords that consumers use to search for an attorney on Google.View Our Gold Package
Maximize your online visibility and confer with your dedicated SEO specialist to increase your program’s effectiveness. With extra custom content and increased visibility on Lawyers.com, we work with you to tailor a program that reaches all of your marketing targets. To promote user engagement over the long term, we include up to 12 informational videos that answer questions frequently asked by clients and three additional pages of content annually.View Our Platinum Package
Based on your firm’s marketing goals and budget, your Law Firm Marketing Specialist can help determine which package matches your marketing objectives. We start by examining your current website performance and determining how aggressively you wish to attract clients online. From there, we advise you on the best way to maximize your investment. Based on these discussions and your preferred investment level, we find the right package for you.Request Package Information
“I like my Martindale-Hubbell website because it allows me to not worry about the website design or upkeep of the site. Building my website was as easy as clicking on themes and customizing colors, fonts, and layout. Even after it was built, they continued to customize my site to add video, blogging, and additional content. I love the look and feel of my website, but whenever I want to change things or add content, I just log in to the back end of the site and make the changes myself or if it’s more than I know how to do then I just send an email for Martindale-Hubbell’s website design team to update. Easy.”
“We are extremely happy with our Martindale-Hubbell website. Our website serves as an instrumental tool in terms of generating traffic to our firm, which has resulted in many leads.”
“The web site Martindale-Hubbell built was amazing. My colleagues, clients and friends have all commented that my website is amazing. The site is directly responsible for a 25% increase in business. The site explored new areas of law and this has resulted in new leads, new clients, new business that I did not have before.”
“Martindale-Hubbell has provided our firm with a quality website that gets results! Their staff promptly responds to our inquiries and are quick to provide effective solutions to accomplish our goals.”
At each level, your firm’s visibility increases through website enhancements and additional directory listings. Our Silver package includes custom-written content for the practice area(s) that you select. With the Gold package, the site is fortified by a personalized SEO campaign. The Platinum level offers a comprehensive marketing program with more custom content, listings and regular meetings with an SEO specialist. All packages feature a strong foundation that includes a professional website, social media profiles and listings in the Lawyers.com, Martindale.com and Nolo.com online directories.
At every level, firms benefit from unique content that can be indexed by search engines. With a Silver package, you receive two pages of custom content drafted by our experienced legal writers. At the Gold level, your content is written to achieve specific SEO objectives. In a Platinum package, your custom content increases to five pages.
Yes. If you choose the Gold or Platinum packages, you benefit from an SEO campaign that includes specifically targeted legal content in your chosen practice area(s). This custom web page content is based on an SEO strategy developed by our search engine specialists, who determine which topics and terms will work best. At the Platinum level, you receive detailed quarterly reports regarding site traffic. Using that information, you can work with your account manager and SEO specialist to identify potential growth areas.
Yes. With each higher package level, your firm is promoted in additional locations and receives more top placements in city, county and state searches.
Social media is an essential aspect of your comprehensive online marketing program, so we include our Social Starter service with each of our website packages.
There are four significant ways to drive traffic to your website: Quality content, Search Engine Optimization (SEO), social media, and web analytics. Create Quality Content Just creating content isn’t enough. Your site must have top quality content to drive more traffic to your website. If your content is clean, organized, and easy to read, your…read more
We will start by being up front: when it comes to creating compelling content for your website, that will both resonate with the user and also conform to Google’s quality guidelines, there is no magic formula to determine how long it should be. At a minimum, you need at least two or three paragraphs of…read more
Long gone are the days when law firms could publish a website and pay no attention until a change in personnel required an update. Today’s savvy consumers require fast answers to their questions and will quickly bounce off to a competitor if a site does not meet their needs. We’ve listed below five critical tactics…read more
Potential clients shop around. They review a number of attorneys, even when they’ve been referred by a friend. Does your online profile have what it takes to convince a prospect to contact you? Anatomy of a robust online biography In order to convert viewers into clients, you need to make clear not only that you…read more
Attorneys know that analytics are invaluable for tracking the success of their marketing efforts. Those who are technically savvy may track their website’s analytics and may monitor their social media views, likes, and shares as carefully as they follow intake and progress of their cases. Social media has taught us that views and likes are…read more