Blog Posts

The latest information for legal professionals

We strive to keep attorneys aware of the newest developments in legal marketing. Our blog posts offer news, tips and ideas to help law firms build their online presence.

How to staff your intake process

How to Staff Your Intake Process

04.27.2017

The best legal marketing in the world would be meaningless without a sound process for client intake. Developing an effective strategy and properly staffing your client intake can be a challenge, but is an important aspect of making the most of the leads that come through the door for your firm. A good intake process […]

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DUI - Ridesharing

The Effect of Ridesharing on DUI

04.25.2017

The advent of ridesharing services such as Uber, Lyft, and the countless others that have sprung up in the wake of the app-to-service model, have been hailed as ultra-convenient and affordable alternatives to traditional transportation like taxis and buses, but have also been criticized for their aggressive business tactics and competitiveness in their attempts to […]

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4 Sure-Fire Tips for Effective Lead Follow-Up

04.18.2017

As an attorney running your own firm, you know that getting new clients can be challenging. With 1.3 million attorneys in the U.S., competition is fierce, and it’s important you find a way to stand out. A Martindale-Hubbell study found 76% of consumers search for attorneys online. And if a potential client clicks through to […]

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BANKRUPTCIES DURING TAX SEASON

04.06.2017

As a bankruptcy attorney, you need to be prepared for the seasonal swings of business that inevitably occur each year. For those practicing bankruptcy law, the ebb-and-flow of filings is more pronounced than other practice areas.  Without a doubt, the beginning of the year—the dreaded tax season—sees the most bankruptcies. The highest number of total […]

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Building a Legal Empire: How Michael Barasch Evolved His Firm to Meet the Needs of 9/11 First Responders

04.06.2017

This interview with Michael Barasch of the New York law firm of Barasch McGarry Salzman & Penson, is the second in a continuing series of interviews with attorneys who have successfully grown their legal practice into a business empire. Despite a résumé that includes tireless advocacy for the legal rights of 9/11 victims and first […]

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Networking for Results = Getting More Clients

03.13.2017

If you’re like most people who go to events thinking they’ll drum up a ton of new business, you may find networking to be time-consuming, expensive and outright frustrating, especially if you’re a new attorney. Striking up a great conversation and getting someone’s contact information is only part of the battle. What takes place afterwards […]

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Making Online Reviews Work For You — Common Myths About Reviews

02.07.2017

While the Martindale-Hubbell Peer Review Ratings have existed for well over 100 years, many lawyers are still getting used to the idea of being reviewed by fellow attorneys or their clients. We regularly speak to attorneys who are interested but apprehensive about engaging with online reviews, or definitively state they have no need for reviews […]

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Are Attorneys “People”?

01.27.2017

In short, yes. They are also “persons,” “counselors,” and even “human beings.” So what am I getting at? When you write legal content, its text, urls, titles and other metadata, and both internal and external links need to contain the terms “lawyer” or “attorney” as keywords. These are important because they’re the terms people will […]

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