Blog Posts

The latest information for legal professionals

We strive to keep attorneys aware of the newest developments in legal marketing. Our blog posts offer news, tips and ideas to help law firms build their online presence.

How a Virtual Receptionist Can Help

08.10.2017

Have you seriously considered your availability and ability to receive incoming phone calls – especially those from potential clients? Have you ever considered a lead generation service, but just can’t imagine being able to answer even more calls? Has the thought of hiring someone seemed too expensive? Fortunately, using a virtual receptionist service can be […]

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The Power of Texting for Lawyers and Law Firms

08.02.2017

Amazingly, 81% of Americans text regularly, and over 560 billion text messages are sent every month![1] This is not a fad. These texts represent an ever-growing form of communication for a quick and hassle-free communication. So how does texting help attorneys?  Let’s break it down. An article published by Ring Central found that 32% of texters […]

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Reviews are more important than ever to Google

07.26.2017

Online marketing would be much less complicated if companies like Google told businesses exactly how their algorithm determines the order of their search results. Until that very unlikely event takes place, law firms need to look to industry experts to determine how best to take advantage of Google to help their practice succeed. One of […]

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Social Media Success in 5 Minutes a Day

07.13.2017

Facebook, Twitter, LinkedIn, Google+, personal blogs—the list of social media platforms grows more expansive by the day. As important as these networks are to legal practices, few attorneys feel like they have sufficient time to maintain their pages, especially since success seems to demand hours of daily attention. Many lawyers who relish the opportunity to […]

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Page or Profile? How to Represent Your Practice on Facebook

07.05.2017

You’ve decided your firm needs a presence on Facebook. Now you’re faced with another decision – Do you set up a page or a profile? If you’re struggling with this question, you’re not alone. Many firms starting out on social media don’t grasp the difference between the two.  What’s the Difference? Facebook offers two ways for […]

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Setting a Social Media Strategy

06.27.2017

According to a study conducted by the Pew Research Center in 2016, approximately 69% of Americans use some form of social media. The widespread use of social media today makes it an ideal platform to expand your law practice and recruit new clients. However, the growth of social media users has also meant growth in […]

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The Four Buying Habits Series: The Humanistic Buyer

06.20.2017

When marketing your law firm, it is essential to consider the decision-making process people engage in when it comes to hiring an attorney. People typically demonstrate four main buying habits when making a purchase or hiring a professional service provider. By identifying those patterns and tailoring your marketing efforts toward them, you can make sure […]

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Where Did Our Google Client Reviews Go?

06.15.2017

Have you ever noticed that your firm’s Google listing has fewer reviews than it did in the past? Or that a specific review from a satisfied client seems to have disappeared? You aren’t seeing things.  Google has instituted filtering programs for the reviews on its Google My Business listings which will remove reviews they believe […]

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