After 145 years in the business, you’d think Martindale-Hubbell would have forgotten how to party. You might have this perception that we are a bunch of work-focused zombies that come in early and stay late. That we have taken some solemn vow to never work from home. You could have even gone as far as to think we schedule the impossible meeting during lunch because a critical attendee was booked up for the rest of the business day and we couldn’t possibly wait until the following day. Well, even after 145 years on the grind; Martindale-Hubbell’s still got it.
After work, on December 8th, 2015, Martindale-Hubbell hosted their 2nd annual Holiday Cocktail Party. From 5:00 PM to 8:00 PM Martindale-Hubbell spread some holiday cheer and showed appreciation to all of their employees for another successful year.
Like the risks of throwing any event you may worry:
When throwing a company holiday party it actually heightens the risk of the last item. When we spend this much time together, does everyone want to see each other after work? Who do you see more than your coworkers? These risks are all viable concerns and appropriate questions to ask if you’re planning a company holiday party. Our answer is simple, do it right and everyone will have a great time.
What we did to make our holiday party extra special:
After our holiday party it’s clear that we never get sick of each other. From the photo booth to the raffle, Martindale-Hubbell gave people something to talk about BESIDES work. There wasn’t any rapid fire digs about your boss’s wardrobe or the impossible low budget, unisex gift requirement for a Secret Santa. Our philosophy is simple: focus on the celebration of the season and the hard work all employees put in throughout the year.Happy Holidays!! Read More
When I speak to law firms, many of them do not understand what social media is all about. No, it is not just about posting adorable cat videos, funny memes, the one-way communication of “it’s all about me,” or even about trying to attract clients (even though that is an end goal). Social media for lawyers is first and foremost something that we should all agree on and understand: BRAND MANAGEMENT. Did you ever Google your firm? What are people saying about you, and where are they saying it? Odds are it is on social media. You can see the posts on Facebook and Twitter. So what is the best way to begin to manage and engage with people discussing your brand? Start by claiming your firm’s profiles on social media. Why Should I Claim My Social Media Profiles? With nearly three-quarters of American adults using social media sites either on their desktops or their mobile phones, this is a potential client base that cannot be looked over. By claiming your social media profiles (Facebook, Twitter, Google+, LinkedIn), you allow yourself to create a social presence that supports your firm’s goals. Prospective clients can encounter law firms through social media, and you should have a conscious approach to developing an effective social media presence for your law firm. What Is An Effective Social Media Presence? An effective social media presence is one that ultimately forwards your business goals, which usually means bringing in new clients. As you focus on building your firm’s social media presence, always remember you are looking to build on three core concepts that I like to use the acronym A.R.T. to describe:
Act-On has put together a great resource for businesses titled 10 Things B2B Companies Should Be Doing on LinkedIn. Of the 10 tips they provide, three stand out as being particularly effective and attainable for law firms. Taking just one action from each of these tips could improve your firm’s new business potential. The best part: these are all free ways of attracting leads! #1: Optimize your Company Page for lead generation Your Company Page on LinkedIn is your online business card, storefront and elevator pitch all in one place. When set up optimally, potential clients, business referrers and job seekers can spend a minute on your law firm’s Company Page and get a good idea of what you’re all about. From there they can visit your website, call your business or email you. What a law firm can do: First, you’ll want to have a Company Page. Here’s a handy guide on how to set one up. Second, and of primary importance, is to use the Update feature to highlight recent wins (as your State Bar allows), your firm’s community involvement and your thoughts on recent news stories or events that pertain to your legal practice area. These updates will provide visitors to your Company Page a snapshot of your firm and give them a push toward contacting you directly or visiting your website. A couple more tips: Make sure your location is correct. Use photos liberally on the page (even on your updates), and make sure images are good quality and sized correctly. People are more responsive and engaged when images are used. #2: Optimize your Company Page for keywords Search engines run on keywords, and because of this, keywords drive a lot of marketing action online. Simply put, keywords are what you type into the search box when you are looking to solve a problem or find some information. Regardless of your level of familiarity with SEO and your ability to identify a “good keyword” for your firm, you can give your Company Page a basic keyword optimization in a couple minutes. What a law firm can do: Write down the type of law you practice and the types of cases you most want. Then ask yourself, “If I were looking for this type of information, what words would I type in the search box?” Include those phrases in with the practice area and cases. This is the start of your keyword list. Now use those phrases on your Company Page in the Specialties section and in your business description. #3: Use LinkedIn Publisher Publisher is LinkedIn’s answer to blogging and content distribution. Why is it important to use it? Because content is what drives leads. People are online searching for answers to their questions and solutions to their problems. This is where you come in: since attorneys are in the business of solving complex problems, you can use Publisher to highlight your knowledge of your area of practice and attract the types of clients that are best for your firm. What a law firm can do: First, figure out what you want to say and what type of client you want to attract. What questions do your clients or referrals ask you most often? Do a search on Google on your practice area and your location (for example, New York car accidents) and see what news stories come up. Address these issues and concerns in the form on posts on Publisher. Your thought leadership can be established or strengthened this way. Potential clients can see that you know what you’re doing, and may choose your firm over one with less visible expertise. By taking actions from each of these three tips, you let LinkedIn do lead generation for you while you work your cases. Take five minutes right now to do just one LinkedIn action. Happy lead generating!Read More
Online marketing is essential, but it doesn’t have to be difficult. Trying to figure it all out on your own can take up valuable time that you could be using to help your clients. Martindale-Hubbell and Martindale-Nolo can take care of everything for you, no matter the size of your firm, your marketing experience, the strength of your brand name or your marketing budget. We help firms develop, manage and expand their online presence, generate leads and convert those leads into clients. Whether you are just starting out or your marketing efforts have grown too large to manage alone, we have the experience and know-how to help.
How do we know so much about attorney marketing? Together, Martindale-Hubbell® and Martindale-Nolo®, have 190 years of experience in the legal services industry. Martindale began in 1868 as a directory listing attorneys and other professional services. These publications evolved into the legal search engines Lawyers.com and Martindale.com. The company’s goal at inception was to provide businesses and the public with “the address of one reliable law firm, one reliable bank, and one reliable real estate office in every city in the United States." The directory soon grew to include Peer Review Ratings. Martindale has been helping the public find attorneys long before directories even existed, so we are confident in our law firm internet marketing solutions.
Martindale-Nolo started as Nolo Press in 1971. The company’s goal was to make the law more accessible to the public by publishing a variety of do-it-yourself legal books and forms. Nolo began to create software and eventually started its own attorney directory, Nolo.com. For decades, the public has turned to Nolo.com when it seeks answers to legal questions and we, in turn, referred these seekers to our attorney customers as leads.
Together, we have built a legal marketing network, including high-ranking websites such as Lawyers.com, Nolo.com and Martindale.com and DisabilitySecrets.com, visited by millions of consumers each month. We continue to provide legal answers to the public, and we use these informational pages as opportunities to generate leads and exposure for our attorney clients. With Martindale’s peer reviews and client reviews, it’s easy to show potential clients that you are established and respected in your field.
We also create innovative websites for attorneys and law firms and provide a range of SEM services. You don’t need to understand SEO, PPC or social media to be successful because our team takes care of it all for you.
Today, Martindale-Hubbell and Martindale-Nolo are at the forefront of legal marketing. We offer a full suite of products to help law firms succeed. Most importantly, we make it all easy and faster. You tell us what you want, and we provide the tools you need to help you grow your practice.Read More