Search Site

1 - 10 of 69
Page 1 of 7
  • MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 12/27/17


    Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability.

    Congratulations to:

    Only approximately 10% of attorneys have achieved this prestigious honor. For more information on Martindale-Hubbell Peer Review Ratings, visit our Ratings and Reviews page. Attorneys who are interested in starting their own peer review process can submit the form below to contact our Ratings Team directly.

    Martindale-Hubbell conducts secure online Peer Review Ratings surveys of lawyers across multiple jurisdictions and geographic locations, in similar areas of practice as the lawyer being rated. Reviewers are instructed to assess their colleagues' general ethical standards and legal ability in a specific area of practice.   The ratings help buyers of legal services identify, evaluate and select the most appropriate lawyer for a specific task at hand. The confidentiality, objectivity and complete independence of the ratings process are what have made the program a unique and credible evaluation tool for members of the legal profession.  The legal community values the accuracy of lawyer peer review ratings because they are determined by their peers – the people who are best suited to assess the legal ability and professional ethics of their colleagues. Peer Review Rating award status can go up or down based on subsequent reviews. Please click on an attorney’s profile link to determine current award status.

    Read More
  • Best of 2017 – Martindale’s Top Articles and Webinars of the Year


    Our goal as your marketing partner is to help you grow your law firm. Throughout 2017, we’ve focused our content on essential marketing information to help you improve SEO for better web visibility, utilize social media for better engagement and develop your online credibility. Thanks to you, our webinar “How Successful Attorneys Win More Clients ” made it into the top 100 GoToWebinar Legal webinars of 2017. Here is more top content:

    Top Webinars of 2017

    1. Using social media to grow your law firm
    2. Optimizing your online reputation and credibility
    3. 2 key growth strategies for solos and small law firms

    Top Articles of 2017

    1. 3 Steps to Getting a Martindale-Hubbell Peer Rating
    2. Nine Mistakes You’re Making On Your Google Business Listing
    3. Tactics to Grow Your Firm: 2017 Checklist
    4. 3 Simple Email Nurturing Tips for Client Retention
    5. Martindale-Hubbell & Martindale-Nolo Offer Legal Marketing Solutions Based on 190 Years of Experience
    Thank you to all our readers and webinar attendees that continue to support us. Keep an eye out for more valuable legal marketing content in 2018.

    Read More
  • MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 12/11/17


    Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability.

    Congratulations to:

      Only approximately 10% of attorneys have achieved this prestigious honor. For more information on Martindale-Hubbell Peer Review Ratings, visit our Ratings and Reviews page. Attorneys who are interested in starting their own peer review process can submit the form below to contact our Ratings Team directly.

    Martindale-Hubbell conducts secure online Peer Review Ratings surveys of lawyers across multiple jurisdictions and geographic locations, in similar areas of practice as the lawyer being rated. Reviewers are instructed to assess their colleagues' general ethical standards and legal ability in a specific area of practice.   The ratings help buyers of legal services identify, evaluate and select the most appropriate lawyer for a specific task at hand. The confidentiality, objectivity and complete independence of the ratings process are what have made the program a unique and credible evaluation tool for members of the legal profession.  The legal community values the accuracy of lawyer peer review ratings because they are determined by their peers – the people who are best suited to assess the legal ability and professional ethics of their colleagues. Peer Review Rating award status can go up or down based on subsequent reviews. Please click on an attorney’s profile link to determine current award status.

    Read More
  • How to Staff Your Intake Process


    Whether you are launching a new practice or are looking to maximize efficiency at an established firm, having the right number of well-trained staff on hand to properly handle intake should be near the top of your list of priorities. While most attorneys understand how vital the intake process is to screen potential clients and establishing the attorney-client relationship, many firms fail to train and staff correctly to do it right. Below are our top three tips you should consider when shaping your intake team. Tip #1: Make sure your intake team is friendly, empathetic, and good with people. This may seem like a no-brainer, but how many other firms have you engaged with that have client-facing staff members who are disengaged, unfriendly, or impatient? The people who handle the phone calls, contact forms, emails, and face-to-face interactions with your clients and prospective clients are often the first representatives of your firm that people deal with, and they are solely responsible for creating a positive first impression. When hiring, make sure to look for staff members with the right disposition, customer-service experience, and ability to empathize with clients who are in need of legal help. Tip #2: Make sure to have enough staff members to handle the workload, and utilize third-party services to help. If all goes well, your marketing efforts, word-of-mouth, and reputation in your practice area will bring in steady leads for you to consider and meet with. Many firms make the mistake of saddling marketing managers, assistants, and other people with intake duties, which, in a busy firm, can reduce the quality of intake/customer service and their regular duties. Consider hiring staff members who are solely tasked with intake duties (answering the phone, following up on intake forms, pre-screening, etc.) and make sure that you have enough people to handle the leads that are coming in. You may also consider utilizing popular services like live chat and phone-intake services to augment your efforts and provide 24/7 coverage on your website and phone lines. This way, you can ensure that your clients never have to wait until business hours resume to contact you and inquire about your services. Tip #3: Establish a clear and thorough intake protocol and train accordingly. When staffing for the intake process, it is essential that your staff members understand the “big picture” and are clear on how the entire intake process should work. They should know the firm’s approach to its clients and the firm’s mission statement. Intake staff should have clear guidelines on how to answer the phone correctly, how to respond to client questions, and how to manage the expectations of clients and potential clients. They should also have a firm grasp of your fee structure and how the attorney-client relationship works. The intake process should be written down and distributed to all members of the intake staff, and regular refresher training should be conducted to make sure everyone is on the same page. By selectively hiring, setting the right expectations, and giving your intake staff the right tools to do their jobs efficiently, you will likely see a marked improvement in the number of clients who sign up as well as increased client satisfaction. For many firms, it is easy to overlook intake or to cut corners on staffing in this area, but to do so is often a mistake. By focusing on this critical aspect of the business, you can ensure your firm is positioned to handle the leads you are generating and make sure your clients are satisfied with their experience from the very beginning.

    Read More
  • MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 12/4/17


    Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability.

    Congratulations to:

    Only approximately 10% of attorneys have achieved this prestigious honor. For more information on Martindale-Hubbell Peer Review Ratings, visit our Ratings and Reviews page. Attorneys who are interested in starting their own peer review process can submit the form below to contact our Ratings Team directly.

    Martindale-Hubbell conducts secure online Peer Review Ratings surveys of lawyers across multiple jurisdictions and geographic locations, in similar areas of practice as the lawyer being rated. Reviewers are instructed to assess their colleagues' general ethical standards and legal ability in a specific area of practice.   The ratings help buyers of legal services identify, evaluate and select the most appropriate lawyer for a specific task at hand. The confidentiality, objectivity and complete independence of the ratings process are what have made the program a unique and credible evaluation tool for members of the legal profession.  The legal community values the accuracy of lawyer peer review ratings because they are determined by their peers – the people who are best suited to assess the legal ability and professional ethics of their colleagues. Peer Review Rating award status can go up or down based on subsequent reviews. Please click on an attorney’s profile link to determine current award status.

    Read More
  • TIPS FOR OPTIMIZING YOUR BLOG: A 10-STEP CHECKLIST TO ENSURE GREAT CONTENT


    Blog posts are an easy and efficient way to post engaging content and encourage readers to learn more about your firm. However, not all blog posts are created equal. If your content is boring, irrelevant, or riddled with mistakes, readers will not take an interest in it. What’s more, no one will read your content if it is difficult to find. Using search engine optimization (SEO) techniques will help mitigate these issues. Here are ten steps that will make your post easy to find and fun to read. If you can answer yes to these questions, you’re off to a great start.

    1. Is the title a reasonable length and easy to understand?
    The title of your blog should catch the reader’s attention and make them want to keep reading. That means the title should be easy to understand and an appropriate length. Between 40 and 69 characters is the best length for a title, according to the SEO specialists at Moz.
    1. Are my keywords included in the first paragraph of my post?
    Your keywords can range from “car accident” to “California criminal defense lawyer” to “trial tips.” Whatever you pick, be sure to include the keywords in your content, preferably within the first paragraph or the first 100 words of your post.
    1. Have I broken up the content into sections that are easy to read?
    Our eyes naturally jump to big ideas in articles. If your readers are unable to identify the main points and interesting highlights of your blog post, they are more likely to quit reading. Think of it like this: would you rather read a legal document written in paragraphs with very few headings or a brief that contained a lot of bullet points?
    1. Is my firm mentioned at least once in my post?
    The primary reason for writing blog posts is to draw visitors to your site and get them interested in your firm. That goal is less achievable when you fail to mention your firm. Be sure not to boast about your accolades too much, but include links to your firm overview and make sure readers know you are reputable and ready to work for them.
    1. Is my content relevant?
    What you choose to write about is one of the largest factors that will determine readership. To keep people interested, consider who will be reading your posts. If it is mostly people from Chicago and you are a personal injury lawyer, write about recent car accidents or slip and fall cases in the area. On the other hand, if it is immigrants in need of visa renewals, write about the process or how an attorney can help them.
    1. Did I include links?
    Including links to external sources is a surefire way to get Google and other search engines to notice your site. Links to sources that are credible indicate to readers that you are reputable, knowledgeable, and connected to the subject you choose. In addition, make sure all of your links actually work and travel to other websites before posting your blog.
    1. Does my post have a description?
    A meta description allows internet browsers to see what your article is about before they click the link leading to your page. Although meta descriptions do not factor into the algorithm that dictates where your page is ranked, they can spark interest in your post from the results page. Meta descriptions are typically cut off after 160 characters, so try to keep yours under that length.
    1. Is my content engaging and long?
    More and more often, search engines are choosing to boost content that is engaging and substantive. One indicator of these qualities is the length. Not every article you write needs to top 1,000 words, but creating longer posts can optimize your position in page rankings and bring you more traffic.
    1. Are my word and tone choice appropriate for my readership?
    Again, it is important to focus on the people reading your blog. If you practice intellectual property or business law, your firm may attract highly educated clients to whom you can cater your posts. On the other hand, the average American adult reads at about a 7th-grade level. That fact is extremely important to remember when you are writing a blog post. If people cannot understand the words you use or they are overwhelmed by the material, they will not keep reading.
    1. Can readers easily share my content?
    With the popularity of social media, it is more important than ever to make sure your blog posts are easy to share across platforms. Consider adding a share button to your post, which can allow readers to easily spread your content through Facebook, LinkedIn, Twitter, or even Instagram. Not only does having your site in more places help your credibility, but more shares and likes on social media mean more immediate views for your post. Implementing SEO techniques can be frustrating and overwhelming at first, especially if you are not accustomed to running your own website. It is common for law firms and other business professionals to outsource their content needs to a company that specializes in SEO and legal marketing. If the thought of putting the ideas in the above checklist to work is stressful for you, don’t worry. Start with a short post and see if it brings any leads. Over time, optimizing your blog will become more natural. If you never get the hang of it, look to professionals. Happy posting!

    Read More
  • MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 11/27/17


    Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability.

    Congratulations to:

    Only approximately 10% of attorneys have achieved this prestigious honor. For more information on Martindale-Hubbell Peer Review Ratings, visit our Ratings and Reviews page. Attorneys who are interested in starting their own peer review process can submit the form below to contact our Ratings Team directly.

    Martindale-Hubbell conducts secure online Peer Review Ratings surveys of lawyers across multiple jurisdictions and geographic locations, in similar areas of practice as the lawyer being rated. Reviewers are instructed to assess their colleagues' general ethical standards and legal ability in a specific area of practice.   The ratings help buyers of legal services identify, evaluate and select the most appropriate lawyer for a specific task at hand. The confidentiality, objectivity and complete independence of the ratings process are what have made the program a unique and credible evaluation tool for members of the legal profession.  The legal community values the accuracy of lawyer peer review ratings because they are determined by their peers – the people who are best suited to assess the legal ability and professional ethics of their colleagues. Peer Review Rating award status can go up or down based on subsequent reviews. Please click on an attorney’s profile link to determine current award status.

    Read More
  • How Does Ngage Live Chat Work?


    Offering your website visitors the ability to engage in a live chat set you apart from the competition. It helps reduce your website bounce rates, improve your conversion rate and offers visitors to your site immediate service 24/7/365. Live chat is a simple addition to your site that can double the number of leads you get from your website compared to a standard contact form. Contact us today for more information on live chat and how we can help your firm convert more website visitors into clients.

    Read More
  • MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 11/20/17


    Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability.

    Congratulations to:   

    Only approximately 10% of attorneys have achieved this prestigious honor. For more information on Martindale-Hubbell Peer Review Ratings, visit our Ratings and Reviews page. Attorneys who are interested in starting their own peer review process can submit the form below to contact our Ratings Team directly.

    Martindale-Hubbell conducts secure online Peer Review Ratings surveys of lawyers across multiple jurisdictions and geographic locations, in similar areas of practice as the lawyer being rated. Reviewers are instructed to assess their colleagues' general ethical standards and legal ability in a specific area of practice.   The ratings help buyers of legal services identify, evaluate and select the most appropriate lawyer for a specific task at hand. The confidentiality, objectivity and complete independence of the ratings process are what have made the program a unique and credible evaluation tool for members of the legal profession.  The legal community values the accuracy of lawyer peer review ratings because they are determined by their peers – the people who are best suited to assess the legal ability and professional ethics of their colleagues.

    Read More
  • REASONS TO BLOG AS A LAWYER


    As an attorney who is active on the web, you may notice that some of your colleagues are actively blogging on their websites and social media profiles. We often hear the question: “It seems like everyone else is blogging. Do I need to do it too?” To that question, we often respond: “Yes, but only if you have something to say.” Today’s web is a sea of content, and quite a bit of it is just clutter. If you are unmotivated, too busy, or do not have an opinion you’d like to share, then the content you produce will likely reflect this and go unread. If you have a message for your clients, potential clients, and an opinion about how the law should be practiced or how important stories are developing in the news, then blogging may be a useful method of developing and communicating with your audience. The following are a few reasons why blogging can work for you: Reason #1: Develop your voice and give your practice a personality. A well-crafted blog post can offer your clients an insight into your philosophy or firm’s mission statement and can provide them with a sense of who you are as a person. Keep in mind that blogging on behalf of your practice should still maintain a certain level of professionalism. Also, while you want to give your audience an honest perception of you and your personality so that they can identify with you and connect with your brand, abrasive or obnoxious personality traits can harm you and may turn away prospective clients. It is important to be genuine, informative, and entertaining, but not at the expense of your reputation. Consider having a trusted colleague or partner edit your posts before you publish them, just to get a second opinion and some editing assistance. Choose someone who is not afraid to challenge you and make sure you take any criticism with an open mind. Reason #2: Connect with prospective clients in avenues you might not have before. Because a blog post can be pushed out to all of your social media accounts and can be reposted and republished elsewhere, there is a chance that a well-written post can gain traction online and expose your firm to an audience of potential clients that you would have otherwise never reached. This can be achieved by creating insightful and informative blogs about current events, upcoming trends, and any topic that can quickly generate interest among the vast population of readers online. You may find that your audience covers a wide range of general interests, or you may have more success reaching people who are interested in a particular niche. If you are passionate about a topic and can write compelling content about it, you may find that there are others who share your interest and want to hear your take on it! Reason #3: Share your expertise. Your prospective clients likely have many options to select when choosing a lawyer. So, how do you go about standing out from the pack and making sure that you are the one they choose? By utilizing your blog as an extension of your practice, you can demonstrate thought-leadership in your particular practice area. Your blog can showcase your experience, successes, and your passion for your clients. What’s more, your blog can speak to clients who are afraid to contact you and would prefer to learn more about you and your practice before reaching out. Your blog is a great method of reaching these “passive shoppers” who want to gather as much knowledge about you and your competition as they can before they make their final decision. Reason #4: Optimize your content for SEO. One of the most important reasons to blog as an attorney is to help boost your website in the search engines, so that you can be found by the prospective clients who are searching for you. By actively publishing fresh and informative content, using the right relevant keywords, and tagging your posts correctly, you may find that your posts (and your site) may achieve desirable rankings in the search engines, and may drive valuable traffic to your site. You may want to start by focusing on highly-specific types of cases or keywords (known as “long-tail” keywords) which are typically a bit easier to rank for than the most commonly searched keywords, If you feel that you have something to say about a specific topic or your practice, then blogging can be an incredibly useful way to tell your story and connect with others. Best of all, you can often track the effectiveness of your blogs by monitoring visits to the posts, social shares, and comments on your posts, so you can monitor how your audience feels about specific topics you cover, and you can tailor your efforts to match their interests. For many lawyers, blogging is an enjoyable and productive method of expressing themselves, promoting their practice, optimizing their website in the search engines, and connecting with current and potential clients online.

    Read More
1 - 10 of 69
Page 1 of 7

Contact Us

  • This field is for validation purposes and should be left unchanged.

By clicking the "Submit" button, you agree to the Terms of Use and Privacy Policy, and to the use of cookies described therein, and you also consent to the collection, storage, and processing of your data in the United States where the level of data protection may be different from those in your country.