Search Site

  • Four Trends that are Reshaping Legal Industry in 2018


    The legal industry is a constantly-evolving industry and is one that is often affected profoundly by advancements in technology and shifts in corporate behavior. We have identified four trends that began a sea change in our industry this past year, and we have identified how they may affect sole practitioners in 2018. These trends, including automation, the resurrection of the in-house legal department, the emergence of legal operations professionals, and the adoption of general counsel as CEO’s and board members all will likely continue to grow in the year to come. Automation The practice of law is far from being completely automated and taken over by artificial intelligence. Experience, improvisation, and human analysis are all still essential elements that cannot be automated. Certain aspects can be automated to make handling cases much more efficient, and new systems have emerged to do just that. Case tracking, E-Discovery, compliance, contract review, and other practices that have shifted from manual labor to automated tasks have allowed practices to streamline their workflow and have opened up more time for attorneys to focus on the evaluation and high-level analysis needed on their cases. As automation increases and becomes even better, attorneys can shift from working “in the weeds” to managing their practices in a CEO-like manner. Niche Practices How does a small practice or sole practitioner set themselves apart in a crowded field? Many lawyers have found great success building niche practices, and we expect this trend to continue in 2018. The benefits of creating a niche practice that focuses on a specific area of law, a specific demographic, or a combination of both are immediately obvious. You can easily define your value proposition to the client if you have an extremely specific focus. In addition, many attorneys who have established niche practices enjoy the fact that they can concentrate on a practice area that they particularly enjoy. Want to do wealth management for athletes? Notice a hyper-specific practice area that no one else handles yet? You can tailor your practice to meet these needs and distinguish your firm and focus from all the rest. Legal operations professionals are more important than ever before The operations part of managing a firm, including budgeting, marketing, analyzing data, and implementing new technology is now more critical than ever before, and a new type of attorney is emerging: the legal operations professional. More firms than ever now employ attorneys who can wear multiple hats and can manage numerous aspects of the business of law. These attorneys are experts at utilizing new technology, analyzing data, implementing new marketing initiatives, and using social media to build the firm’s brand online. The Continued Rise of the Relationship Management Tool A few years ago, client communication and updates had to be delivered by phone or email. With the rise of relationship management tools for legal practices, not only can attorneys keep their in-house team organized, but they can also automate and electronically deliver case updates to their clients through easy-to-navigate dashboards. Relationship management tools like Basecamp, Podio, and Zoho Projects have earned rave reviews from law firms large and small, and some, like Basecamp, include client-facing portals in which updates can be shared virtually for the client to review at their leisure. While security and privacy concerns may ultimately require more secure, legal-optimized solutions, many firms have turned to these new tools as a way to keep their clients in the loop while saving themselves valuable time. Many sole practitioners are already used to being a legal operations professional, taking care of all aspects of their practice on their own, but it is important to pay attention to how the modern operations professional juggles all of the tasks, from implementing technology and utilizing social media to build a robust online profile for the firm. In 2018, we expect to see even more automation, an increase in hyper-niche practice areas that might not have existed before, and the continued use of project management tools to promote in-house and client-side communication.

    Read More
  • MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 1/15/18


    Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability.

    Congratulations to:

    Only approximately 10% of attorneys have achieved this prestigious honor. For more information on Martindale-Hubbell Peer Review Ratings, visit our Ratings and Reviews page. Attorneys who are interested in starting their own peer review process can submit the form below to contact our Ratings Team directly.

    Martindale-Hubbell conducts secure online Peer Review Ratings surveys of lawyers across multiple jurisdictions and geographic locations, in similar areas of practice as the lawyer being rated. Reviewers are instructed to assess their colleagues' general ethical standards and legal ability in a specific area of practice.   The ratings help buyers of legal services identify, evaluate and select the most appropriate lawyer for a specific task at hand. The confidentiality, objectivity and complete independence of the ratings process are what have made the program a unique and credible evaluation tool for members of the legal profession.  The legal community values the accuracy of lawyer peer review ratings because they are determined by their peers – the people who are best suited to assess the legal ability and professional ethics of their colleagues. Peer Review Rating award status can go up or down based on subsequent reviews. Please click on an attorney’s profile link to determine current award status.

    Read More
  • Internet Marketing Challenges for Law Firms in 2018


    Lawyers have always faced a host of challenges related to acquiring new business, maximizing their public presence, and establishing themselves as credible professionals. These are marketing concerns are nothing new to law firms across the US. However, the excess of technology and advertising options present new wrinkles to an otherwise timeless issue.We have identified four key challenges currently troubling law practices, and unsurprisingly they involve some aspect of digital marketing. Small practices rely on affordable digital marketing options to acquire new business. For better or worse, technology tends to determine effective marketing strategies, and law firms of all sizes have to grapple with the challenges posed by search engine optimization, social media, and content generation. Challenge 1: The Overabundance of Marketing Choices Though many lawyers are focused on digital marketing, tackling everything from blogging to web design, traditional marketing options can still be effective. Moreover, they tend to continue to reach potential clients who don’t regularly access the internet. It’s often easier to connect with older citizens and low-income individuals by putting out print or TV ads. However, there’s a flip side: potential clients who are younger or more tech-savvy may only notice your firm if you are online. This can leave lawyers in a resources dilemma. Do you spend the time and energy you have honing your digital presence, focus on traditional marketing tactics, or spread yourself thin by tapping into all of your options? Lawyers struggle to choose between marketing possibilities such as:

    • Print ads in newspapers and magazines
    • Social media marketing through programs like Facebook and Twitter
    • Blogs
    • Websites
    • Video advertisements to run on local TV channels
    Firms facing this challenge can benefit greatly from identifying their typical client demographic and picking marketing options to suit that audience. That might mean prioritizing advertisements placed in newspapers or magazines while sustaining fewer social media networks. Challenge 2: The Time and Effort Involved with Online Content Generation One of the primary problems with digital marketing is the continuous need for updates. If your blog or website is static or inactive, potential clients can view you as outdated, and Google may rank your content unfavorably. For law firms with any digital presence, simply staying on top of updates can be a struggle. Building a website, blog, and social media page for the first time or a new practice can be overwhelming. There are several strategies for coping with the task of maintaining an active online presence for your practice. Many lawyers choose to outsource their attorney marketing services to companies that specialize in search engine optimization, website creation, and social media management. You can hire someone to simply set up your initial site, or you could even pay a business to keep your online presence updated and active. If you choose to take your online content generation yourself, strict scheduling can help. Spending an hour a week updating your blog with any new cases or events can help make your site seem up-to-the-minute and seriously boost your credibility for visitors to your site.  Challenge 3: Search Engine Optimization is Becoming More and More Difficult Ranking high on a Google search can be the difference between being flooded with new clients and maintaining a website that few ever see. Very few internet users scan multiple pages of search results, choosing instead to investigate several of the top hits on the first page. Only a few years ago, attempting to increase the chances of showing up on that first page was a simple matter of developing targeting keywords and curating a network of links. Nowadays, Google’s algorithm is much more complicated, with a wide array of factors playing into your site’s placement on a search list. Some tactics you can adopt to improve your site’s placement include:
    • Hiring the services of a dedicated SEO company
    • Including well-written and edited content on your site
    • Updating your site content regularly
    • Featuring unique, quality content to attract more readers
    • Developing content that will be useful for your site visitors
    Do-It-Yourself SEO can involve a great deal of trial and error as you alter your content format and wait to see results. This approach can involve time and effort you don't have, so many lawyers outsource their SEO to digital marketing professionals. Challenge 4: The Problem of Social Media Management Maintaining an active presence on online through Facebook, Twitter, LinkedIn, Google+, and personal blogs can go a long way towards maintaining your client base and attracting new business. Unfortunately, few lawyers have the time to keep up with even just one or two social media accounts, even though it's best to establish yourself on all the most popular platforms. That means far too many law firms are in command of outdated accounts on obsolete platforms with neither the time nor the inclination to update or create new ones. While there are businesses that will manage your social media accounts for you, smaller firms and solo lawyers seldom have enough disposable income to spend on these services. Thankfully, if you choose to update your own social media accounts, there are several ways to streamline the process. Automation tools such as Dlvr.It and Buffer allow you to schedule posts in advance so that you don’t have to log in to each account every day. You can also use programs like HootSuite to centralize your social media networks. Using HootSuite, you can post to multiple platforms simultaneously. Streamlining and outsourcing can help you overcome many of these internet marketing challenges and in turn save you time as well as help you bring in business for your law firm.  

    Read More
  • MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 1/8/18


    Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability.

    Congratulations to:

    Only approximately 10% of attorneys have achieved this prestigious honor. For more information on Martindale-Hubbell Peer Review Ratings, visit our Ratings and Reviews page. Attorneys who are interested in starting their own peer review process can submit the form below to contact our Ratings Team directly.

    Martindale-Hubbell conducts secure online Peer Review Ratings surveys of lawyers across multiple jurisdictions and geographic locations, in similar areas of practice as the lawyer being rated. Reviewers are instructed to assess their colleagues' general ethical standards and legal ability in a specific area of practice.   The ratings help buyers of legal services identify, evaluate and select the most appropriate lawyer for a specific task at hand. The confidentiality, objectivity and complete independence of the ratings process are what have made the program a unique and credible evaluation tool for members of the legal profession.  The legal community values the accuracy of lawyer peer review ratings because they are determined by their peers – the people who are best suited to assess the legal ability and professional ethics of their colleagues. Peer Review Rating award status can go up or down based on subsequent reviews. Please click on an attorney’s profile link to determine current award status.

    Read More
  • MARTINDALE-HUBBELL CONGRATULATES OUR NEW AV PREEMINENT PEER RATED ATTORNEYS 1/2/18


    Martindale-Hubbell is proud to announce that the following attorneys have achieved a Martindale-Hubbell AV Preeminent Peer Review Rating, awarded to only those lawyers with the highest ethical standards and professional ability.

    Congratulations to:

    Only approximately 10% of attorneys have achieved this prestigious honor. For more information on Martindale-Hubbell Peer Review Ratings, visit our Ratings and Reviews page. Attorneys who are interested in starting their own peer review process can submit the form below to contact our Ratings Team directly.

    Martindale-Hubbell conducts secure online Peer Review Ratings surveys of lawyers across multiple jurisdictions and geographic locations, in similar areas of practice as the lawyer being rated. Reviewers are instructed to assess their colleagues' general ethical standards and legal ability in a specific area of practice.   The ratings help buyers of legal services identify, evaluate and select the most appropriate lawyer for a specific task at hand. The confidentiality, objectivity and complete independence of the ratings process are what have made the program a unique and credible evaluation tool for members of the legal profession.  The legal community values the accuracy of lawyer peer review ratings because they are determined by their peers – the people who are best suited to assess the legal ability and professional ethics of their colleagues. Peer Review Rating award status can go up or down based on subsequent reviews. Please click on an attorney’s profile link to determine current award status.

    Read More
  • Tactics to Grow Your Firm:
    2018 Checklist


    Back by popular demand, here is our second annual top 10 checklist to help you grow your practice in 2018. Start the new year off right by adopting these tactics proven to bring in more clients.

    2018 Top 10 Marketing Tips

    1

    How To Do a Basic Competitive Analysis Without Spending a Dime

    Gain a competitive edge by understanding your competition.

    2

    Guide to Nurturing Law Firm Leads into a Thriving Client Base

    Become a master gardener of prospects to grow them into fruitful clients.

    3

    Combine Live Chat and Phone Calls to Increase Leads

    Increase the tools prospects can use to contact you so that you never miss a lead.

    4

    The Power of Texting for Lawyers and Law Firms

    Tap into technologies your prospective clients are using: Capitalize on texting.

    5

    Best Practices for Screening Potential Clients

    Utilize proven screening techniques to bring in the right clients.

    6

    3 Simple Email Nurturing Tips for Client Retention

    Embrace email nurturing to increase your number of prospective clients.

    7

    Reviews are More Important Than Ever to Google

    Increase the recency, frequency and volume of your online reviews to help maximize your SEO.

    8

    Do's and Don'ts - Responding to Client Feedback

    Turn your feedback from clients into a powerful marketing tool.

    9

    Social Media Do's & Don'ts for Lawyers

    Safely enter the world of social media marketing by following these do's and don'ts.

    10

    How to Respond to Queries on Social Media

    Implement social media best practices so you don't find yourself in an ethics quandary.

     

    Read More

Contact Us

  • This field is for validation purposes and should be left unchanged.