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  • Page or Profile? How to Represent Your Practice on Facebook


    You’ve decided your firm needs a presence on Facebook. Now you’re faced with another decision – Do you set up a page or a profile? If you’re struggling with this question, you’re not alone. Many firms starting out on social media don’t grasp the difference between the two.  What’s the Difference? Facebook offers two ways for […]

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  • Blogging to build trust for attorneys

    What to blog about when you can’t think of topics


    The case for blogging is strong and many lawyers I work with have been convinced that they should be writing posts on a regular basis. But writing those posts is easier said than done. Attorneys often find themselves staring at a blank screen, with no idea where to start. During a recent webinar we held […]

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  • Use images in your blog posts

    Why It’s Important to Include Images in Your Blog Content


    When you create content for your legal blog, your primary focus should be on delivering useful information that your readers will find interesting and valuable. But almost as important as the content are the images you choose, because images  attract readers and keep them engaged. One study found that about 94 percent of users are […]

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  • PPC Is a Legal Marketing Secret Weapon


    Consider all the ways you target potential clients with advertising. That billboard of yours reaches every driver on the highway. Your newspaper ad reaches hundreds of readers and subscribers. But how many of those reached are actually in the market for your services at that time? Most people driving to work or reading the newspaper […]

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  • Three Tips for Getting Your Firm Liked on Facebook


    Maybe you’ve heard that 25% of lawyers got new clients from social media last year. So you register for a Facebook account, create a page for your firm, then sit back as the referrals roll in. Not so fast. Social media is a must for any law practice. But having profiles is not enough. The […]

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