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  • Get The Most Exposure out of Your Google My Business Listing


    Here are some quick tips to keep your Google My Business (GMB) active and engaging. You’ll want to do this for a few reasons: Engage your potential clients Provide potential or returning clients easier ways to communicate with you Provide easier ways to get pertinent information about your business Provide answers to frequently asked questions […]

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  • How Much Content Should You Write for Your Law Firm Website?


    We will start by being up front: when it comes to creating compelling content for your website, that will both resonate with the user and also conform to Google’s quality guidelines, there is no magic formula to determine how long it should be. At a minimum, you need at least two or three paragraphs of […]

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  • How To Claim & Optimize Your Google My Business Listing


    Make Certain Your Law Firm Gets The Most Visibility On Google The majority of consumer searches for an attorney include local intent. Consumers want legal counsel close by, so they search for things like: “attorney near me”, “Chicago bankruptcy law firm”, or “best divorce lawyer in NYC.” To be found in those searches, attorneys must […]

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  • Local Search Weapon PART II – How to create a local landing page


    Constructing a quality city landing page is easier than most people imagine. Because many firms who optimize their website do not use local pages, implementing one could immediately give you an advantage over the competition. To begin, try implementing the following features into your page. Title: The quality of your headline will be the first […]

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  • Local Search Weapon PART I – How to Achieve Top Placement


    Whether or not your firm appears when someone searches in your area for “lawyers in Emerald City” or “Smallville attorneys” can make a huge difference in traffic to your website and potential client-conversions. Online search results are one of the most popular methods for individuals who are looking for a lawyer, so it is crucial to […]

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  • Building a Successful Law Practice: How Michael Barasch Evolved His Firm to Meet the Needs of 9/11 First Responders


    This interview with Michael Barasch of the New York law firm of Barasch McGarry Salzman & Penson, is the second in a continuing series of interviews with attorneys who have successfully grown their legal practice into a business empire. Despite a résumé that includes tireless advocacy for the legal rights of 9/11 victims and first […]

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  • Nine Mistakes You’re Making On Your Google Business Listing


    Use These Tips to Gain the Greatest Visibility and Avoid Suspension on Google With Google handling more than two trillion searches a year, and nearly half of those having local intent, it’s safe to say that having a local presence for your business is huge. And that all starts with a Google My Business listing. […]

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  • How To Do a Basic Competitive Analysis Without Spending a Dime


    Check Out These Free Tools to See What Your Competition Is Doing Whether you’re just starting out, or have been in the game for a while, completing a competitive analysis is crucial to finding out what’s happening in your niche, which is paramount to your success. The concept of doing a competitive analysis is pretty […]

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  • Search Location Drastically Affects Local Rankings


    You have a beautiful new website. You’ve claimed your Google My Business listing. You’ve been blogging and posting to Google+ regularly. You bought a subscription to MozLocal to help improve your local presence. You’ve kept up to date on best practices, but you’re still not ranking in local searches throughout your town. What gives?  “Location” […]

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  • Five Mistakes Lawyers Make Online


    Here’s the problem: You’re an attorney, which means you’re busy. Between your time in court, the endless amounts of paperwork, and your client meetings, you barely have time to eat lunch. However, if you’re looking for continued growth and concerned about your future, you absolutely cannot afford to neglect your website and your digital presence. […]

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