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  • Local Search Weapon PART II – How to create a local landing page

    Constructing a quality city landing page is easier than most people imagine. Because many firms who optimize their website do not use local pages, implementing one could immediately give you an advantage over the competition. To begin, try implementing the following features into your page. Title: The quality of your headline will be the first […]

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  • Local Search Weapon PART I – How to Achieve Top Placement

    Whether or not your firm appears when someone searches in your area for “lawyers in Emerald City” or “Smallville attorneys” can make a huge difference in traffic to your website and potential client-conversions. Online search results are one of the most popular methods for individuals who are looking for a lawyer, so it is crucial to […]

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  • Building a Successful Law Practice: How Michael Barasch Evolved His Firm to Meet the Needs of 9/11 First Responders

    This interview with Michael Barasch of the New York law firm of Barasch McGarry Salzman & Penson, is the second in a continuing series of interviews with attorneys who have successfully grown their legal practice into a business empire. Despite a résumé that includes tireless advocacy for the legal rights of 9/11 victims and first […]

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  • Nine Mistakes You’re Making On Your Google Business Listing

    Use These Tips to Gain the Greatest Visibility and Avoid Suspension on Google With Google handling more than two trillion searches a year, and nearly half of those having local intent, it’s safe to say that having a local presence for your business is huge. And that all starts with a Google My Business listing. […]

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  • How To Do a Basic Competitive Analysis Without Spending a Dime

    Check Out These Free Tools to See What Your Competition Is Doing Whether you’re just starting out, or have been in the game for a while, completing a competitive analysis is crucial to finding out what’s happening in your niche, which is paramount to your success. The concept of doing a competitive analysis is pretty […]

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  • Search Location Drastically Affects Local Rankings

    You have a beautiful new website. You’ve claimed your Google My Business listing. You’ve been blogging and posting to Google+ regularly. You bought a subscription to MozLocal to help improve your local presence. You’ve kept up to date on best practices, but you’re still not ranking in local searches throughout your town. What gives?  “Location” […]

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  • Five Mistakes Lawyers Make Online

    Here’s the problem: You’re an attorney, which means you’re busy. Between your time in court, the endless amounts of paperwork, and your client meetings, you barely have time to eat lunch. However, if you’re looking for continued growth and concerned about your future, you absolutely cannot afford to neglect your website and your digital presence. […]

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  • Getting Google Reviews For Your Law Firm Just Got Harder

    Recent Updates To Google+ Affects The Review Process Google has changed everything, yet again. It’s like that old saying The only thing constant is change. That seems to be their motto, since they just made a major update a few months ago to their search engine results, and now they’ve rolled out another update, without any […]

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