The best legal marketing in the world would be meaningless without a sound process for client intake. Developing an effective strategy and properly staffing your client intake can be a challenge, but is an important aspect of making the most of the leads that come through the door for your firm. A good intake process […]
Not all lawyers make blogging a priority in marketing their firms. But an independent survey recently conducted by afflinet, a well-respected performance marketing network, found that people trust bloggers more than journalists, their social media contacts, and their colleagues. So, as professionals who rely on building and maintaining trust, attorneys would be well served by […]
Knowing what to have on your law firm’s website and how to present it can feel overwhelmingly complicated. With your sanity in mind, here are five uncomplicated things to do (or not do) with your website, and why each is important. View the infographic here, too.
Finding an attorney can be a daunting task for most people. Knowing what people are looking for when they search for an attorney can help you set up your website and other marketing efforts to speak directly to their needs and increase your ability to attract them as clients. Check out our infographic showing the top three […]
You’ve been convinced of the importance of having a blog, and have an understanding of how to write a blog post, but now you may be wondering if the time you invest in your blog will be worth it. Sure, your family and friends read your posts with enthusiasm, but how do you reach outside […]
Last week I made the case for why an attorney should have a blog at all. Hopefully something resonated, and you’ve taken steps toward establishing one. Now you may be wondering how to pick subjects and write content that will be interesting to potential clients. Unless your blog is focused on astrophysics, writing a good […]
Blogging! Who has time? And who reads that stuff, anyway? Finding reasons not to blog is easier than spending money on vacation. How do you justify putting your billable time there when you get enough new clients through word of mouth, anyway? Well, word of mouth is now called “social media.” And chances are your […]
Act-On has put together a great resource for businesses titled 10 Things B2B Companies Should Be Doing on LinkedIn. Of the 10 tips they provide, three stand out as being particularly effective and attainable for law firms. Taking just one action from each of these tips could improve your firm’s new business potential. The best […]