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  • Driving Traffic to Your Law Firm Website

    There are four significant ways to drive traffic to your website:  Quality content, Search Engine Optimization (SEO), social media, and web analytics. Create Quality Content Just creating content isn’t enough. Your site must have top quality content to drive more traffic to your website. If your content is clean, organized, and easy to read, your […]

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  • 5 Immediate Actions To Implement On Your Website

    Long gone are the days when law firms could publish a website and pay no attention until a change in personnel required an update. Today’s savvy consumers require fast answers to their questions and will quickly bounce off to a competitor if a site does not meet their needs. We’ve listed below five critical tactics […]

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  • Does Your Online Biography Have What It Takes?

    Potential clients shop around. They review a number of attorneys, even when they’ve been referred by a friend.  Does your online profile have what it takes to convince a prospect to contact you? Anatomy of a robust online biography In order to convert viewers into clients, you need to make clear not only that you […]

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  • How Your Current Web Traffic Affects The Types Of Opportunities You Receive

    Attorneys know that analytics are invaluable for tracking the success of their marketing efforts. Those who are technically savvy may track their website’s analytics and may monitor their social media views, likes, and shares as carefully as they follow intake and progress of their cases. Social media has taught us that views and likes are […]

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  • Online Legal Directories: A Key Law Firm Marketing Strategy

    More than 78 percent of consumers looking for an attorney start their search online. Even with a friend’s referral in hand, consumers turn to the internet to verify the credentials and reputation of the attorney’s name they received. With 1.3 million attorneys nationwide, how do you ensure consumers find you? Download the free guide: The […]

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  • Focus on the Five W’s for Effective Web Content

    So you’ve had a website created, with a smashing design and attention-grabbing images. But when it comes to the content on your site, where do you begin in capturing the essence of your firm and its services for potential clients? Writing impactful website content comes down to the five W’s: who, what, where, when and […]

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  • you have 10 seconds webinar

    You Have 10 Seconds to Convince Visitors to Stay – Webinar

    When people with a legal issue arrive at your website, you only have a few seconds to grab their attention and convince them that they’ve come to the right place. Once you’ve jumped that hurdle, you need to show them why they should hire you. Learn how to create content that connects with the clients […]

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  • They’re Not Just for Restaurants and Razors – Webinar

    In a recent poll of 500 legal professionals, 97% responded “yes” to “Have online reviews ever impacted your purchasing decisions?” Online reviews now apply to more than just hotels, restaurants and consumer goods – they have become critical in winning new clients. More than 80% of consumers check lawyer reviews as their first step in […]

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  • Proven website strategies webinar

    Proven Website Strategies to Attract the Right Client – Webinar

    Your law firm website is generating traffic, so why aren’t you getting the clients you want?  In a lively discussion, lawyers Bryan Salamone and David Joffe discuss with Martindale-Hubbell’s own Felice Daddario and Frank Grippo strategies for defining, attracting and engaging your target audience to bring the right clients in the door. You’ll learn how […]

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  • Basic analytics for law firm websites

    Basics of Analytics for Law Firm Websites Part I: The “Bookend” Data Sets

    If someone asked you whether you had received a client from your website during the past 30 days, would you know the answer?  Surprisingly, when we asked roughly 500 webinar participants this exact question, more than a quarter of them indicated they had no idea. You invested in a website so it would help grow […]

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