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  • How Social Media Can Tarnish Your Law Firm’s Brand


    Social media provides great opportunities to boost your law firm’s brand and establish your reputation online — when it’s used correctly. While tweeting at 3 a.m. is already seen as a less-than-advantageous way of getting your message out, what hurts your brand most is relaying incorrect or inaccurate information about your firm, not optimizing your […]

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  • 3 Ways That Lawyers Can Be People Too on Social Media


    Social media is a great opportunity for prospective clients to learn more about you. My very first post on The A.R.T. of Social Media for Lawyers focused on three core concepts that you should focus on in building your law firm’s social media presence. This post will enhance all of those concepts as you look […]

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  • To Share, or Not to Share?


    One of the most important components of online marketing for a law firm is blogging. If your firm has multiple attorneys focusing a variety of practice areas, you may be wondering: should each attorney have his or her own separate blog, or should your firm have one main blog to which each attorney posts at […]

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  • Lawyers: Are You Guilty of Missing Out on These LinkedIn Opportunities?


    In my previous posts, we focused on how to optimize the opportunities found on the layout of your Facebook page and Twitter profile to best support your brand. Today, we are going to focus on LinkedIn. Your LinkedIn Company Page is a powerful tool to make new connections, get referrals, generate leads and build your […]

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  • Lawyers: Are You Guilty of Missing Out on These Twitter Opportunities?


    In my previous post, we focused on how to optimize the opportunities found on the layout of your Facebook page and LinkedIn page to best support your brand. Today, we are going to focus on Twitter. While Twitter does not provide as many opportunities or as much space to promote your firm as Facebook does, there […]

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  • Lawyers: Are You Guilty of Missing Out on These Facebook Opportunities?


    Some of the best free promotion for your brand can be found on social media. Anyone can create a business page on Facebook, and it is free to do. Instead of focusing on what to post on Facebook, we are going to talk about how to truly focus on optimizing the opportunities found on the […]

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  • Steps to Verify Your Law Firm’s Twitter Account


    We all know that social media can be a reputation management nightmare because it is so easy to create fake or parody accounts; just check how many Twitter accounts you can find for Kim Kardashian! Luckily for her, she was one of the very first to verify her personal account and get Twitter’s blue verified […]

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  • How to Make Sure You Never Miss Martindale-Hubbell News on Facebook


    At the end of June, Facebook once again changed the algorithm that determines what posts you see in your News Feed. You might have noticed this change already, with more posts from friends, family, and people you regularly connect with on the social network becoming more prominently displayed over posts from other media outlets. Why […]

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  • Curated Content Doesn’t Create as Much Value as You Do!


    Lawyers are busy people. Between client meetings and court appearances, what lawyer has time to sit down consistently and write about things going on in the world related to their practice? The latest rage, especially in social media, is for law firms to curate content onto their social media profiles. While this keeps your social […]

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  • who should lawyers follow on social media

    Creating a Social Media Presence for Lawyers – Part 1: Who to Follow


    As they start out on their social media journey, many firms feel alone as they look at the zero counts of likes and followers on their brand new social media profiles. They ask, “Where do I begin, and most importantly, who should I follow and what kind of information should I share?” This post is […]

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