How Social Media Can Tarnish Your Law Firm’s Brand

05.17.2017

Social media provides great opportunities to boost your law firm’s brand and establish your reputation online — when it’s used correctly. While tweeting at 3 a.m. is already seen as a less-than-advantageous way of getting your message out, what hurts your brand most is relaying incorrect or inaccurate information about your firm, not optimizing your […]

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To Share, or Not to Share?

12.02.2016

One of the most important components of online marketing for a law firm is blogging. If your firm has multiple attorneys focusing a variety of practice areas, you may be wondering: should each attorney have his or her own separate blog, or should your firm have one main blog to which each attorney posts at […]

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Lawyers: Are You Guilty of Missing Out on These LinkedIn Opportunities?

10.03.2016

In my previous posts, we focused on how to optimize the opportunities found on the layout of your Facebook page and Twitter profile to best support your brand. Today, we are going to focus on LinkedIn. Your LinkedIn Company Page is a powerful tool to make new connections, get referrals, generate leads and build your […]

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Lawyers: Are You Guilty of Missing Out on These Twitter Opportunities?

09.26.2016

In my previous post, we focused on how to optimize the opportunities found on the layout of your Facebook page and LinkedIn page to best support your brand. Today, we are going to focus on Twitter. While Twitter does not provide as many opportunities or as much space to promote your firm as Facebook does, there […]

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How to Make Sure You Never Miss Martindale-Hubbell News on Facebook

07.08.2016

At the end of June, Facebook once again changed the algorithm that determines what posts you see in your News Feed. You might have noticed this change already, with more posts from friends, family, and people you regularly connect with on the social network becoming more prominently displayed over posts from other media outlets. Why […]

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Curated Content Doesn’t Create as Much Value as You Do!

04.25.2016

Lawyers are busy people. Between client meetings and court appearances, what lawyer has time to sit down consistently and write about things going on in the world related to their practice? The latest rage, especially in social media, is for law firms to curate content onto their social media profiles. While this keeps your social […]

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who should lawyers follow on social media

Creating a Social Media Presence for Lawyers – Part 1: Who to Follow

02.08.2016

As they start out on their social media journey, many firms feel alone as they look at the zero counts of likes and followers on their brand new social media profiles. They ask, “Where do I begin, and most importantly, who should I follow and what kind of information should I share?” This post is […]

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