The Four Buying Habits Series: The Humanistic Buyer

06.20.2017

When marketing your law firm, it is essential to consider the decision-making process people engage in when it comes to hiring an attorney. People typically demonstrate four main buying habits when making a purchase or hiring a professional service provider. By identifying those patterns and tailoring your marketing efforts toward them, you can make sure […]

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The Four Buying Habits Series: The Spontaneous Buyer

06.05.2017

When making a purchase or seeking a professional service, individuals can be reliably categorized into one of four groups that describe their “buying habits.” These buying habits dictate the way in which the person makes decisions (logically or emotionally) and the speed at which they commit to a major purchase that will impact their lives. […]

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The Four Buying Habits Series: The Competitive Buyer

05.31.2017

Current studies of the buying habits of individuals, whether in brick-and-mortar stores or online, reveal that most individuals fall into one of four main categories: competitive, spontaneous, methodical, and humanistic. Upon closer inspection of the four buying habits, you will identify certain characteristics that will allow you to increase client contacts and drive calls, live […]

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The Effect of Ridesharing on DUI

04.25.2017

The advent of ridesharing services such as Uber, Lyft, and the countless others that have sprung up in the wake of the app-to-service model, have been hailed as ultra-convenient and affordable alternatives to traditional transportation like taxis and buses, but have also been criticized for their aggressive business tactics and competitiveness in their attempts to […]

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BANKRUPTCIES DURING TAX SEASON

04.06.2017

As a bankruptcy attorney, you need to be prepared for the seasonal swings of business that inevitably occur each year. For those practicing bankruptcy law, the ebb-and-flow of filings is more pronounced than other practice areas.  Without a doubt, the beginning of the year—the dreaded tax season—sees the most bankruptcies. The highest number of total […]

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Using Google’s New Text-Enabled Ads to Increase Conversions

12.22.2016

Ever invite a friend to dinner, or asked them about the best hotels in New York City? Chances are you did so through mobile messaging. In fact, nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others. And people aren’t limiting their use of messaging to social communications […]

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Lead response times for attorneys

Lead Response Management Study Offers Important Insights for Attorneys

09.13.2016

Lead Response Management (LRM), in partnership with InsideSales.com, has developed a lead response management study that looks at the best days and times to contact and qualify leads, while highlighting the importance of following up with leads quickly. The study has some key takeaways for attorneys, who can use its findings to determine the best […]

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