Manage Your Leads Better – Reap the Benefits


From our last article, 4 Sure-Fire Tips for Effective Lead Follow-Up, we learned that it’s critical to follow-up quickly and to nurture your leads. But how do you do this most effectively and efficiently? Having a lead management process in place enables you to systematically track and nurture your leads from when they first come […]

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Creating a Solid Intake Process for Success


Intake is one of the most important aspects of your business. It begins your working relationship with a “potential” client and consists of all the communications and activities associated with retaining them. These communications and activities may include phone calls, meetings, emails, text messages and nurture campaigns. As attorney Reza Torkzadeh put it, “The most […]

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4 Sure-Fire Tips for Effective Lead Follow-Up


As an attorney running your own firm, you know that getting new clients can be challenging. With 1.3 million attorneys in the U.S., competition is fierce, and it’s important you find a way to stand out. A Martindale-Hubbell study found 76% of consumers search for attorneys online. And if a potential client clicks through to […]

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Networking for Results = Getting More Clients


If you’re like most people who go to events thinking they’ll drum up a ton of new business, you may find networking to be time-consuming, expensive and outright frustrating, especially if you’re a new attorney. Striking up a great conversation and getting someone’s contact information is only part of the battle. What takes place afterwards […]

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Creating an Effective Nolo Profile for Your Law Firm


As many of you may know,, along with and, is one of the primary directories within the Martindale-Nolo Legal Marketing Network, generating over 15 million unique visitors per month. is also one of the most authoritative legal resources on the web with a domain authority of 85 (DA 85). For law firms, Nolo is […]

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2016 State of Online Marketing Infographic


For a second year, Martindale-Nolo surveyed over 300 attorneys to determine their most effective marketing tactics and their best practices for following-up on leads. This infographic depicts key stats from this survey. A full State of Online Marketing white paper will be published next month.  Click here or on image below to download infographic   […]

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Generating New Business: Experience-Based Advice from Attorney Reza Torkzadeh


In our series covering the ways in which new attorneys can generate leads online, our most recent post discussed how you can make sure you’re making the right investments in digital marketing. In this post, personal injury attorney Reza Torkzadeh of The Torkzadeh Law Firm shares his insights on the importance of a strong web […]

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Is Your Marketing Cost-Effective?


(Part 4 of a series for New Attorneys) In our multi-part series, we have been covering the top online marketing strategies for new attorneys, including search engine optimization (SEO), search engine marketing (SEM) and lead generation. Our previous post focused on the latter of these strategies. Now, let’s dive a little deeper into using the right […]

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