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  • REASONS TO BLOG AS A LAWYER


    As an attorney who is active on the web, you may notice that some of your colleagues are actively blogging on their websites and social media profiles. We often hear the question: “It seems like everyone else is blogging. Do I need to do it too?” To that question, we often respond: “Yes, but only […]

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  • SEO and Geo-Specific Language Best Practices


    When marketing your law firm, you are likely familiar with the workings of search engines and how they show results when a user searches for an attorney within a specific geographic area. While the major search engines like Google and Bing are aware of efforts to “best” the system and actively combat overt attempts to […]

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  • Virtual Assistants for Law Firms: Benefits, Drawbacks, and Trends


    Customer service, clerical work, social media management, and office maintenance are all tasks that are typically handled by a lawyer’s office staff, but many attorneys often find themselves saddled with these assignments for one reason or another. Solo law practices can rarely afford to hire a full-time receptionist. Budgetary constraints can also impact smaller law […]

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  • Law Firm and Attorney Video Marketing


    The uncontested popularity of the Internet makes advertising your law firm easier than ever, but the amount of competition for views, clicks, likes, and follows is steeper than ever before. It can be difficult to make your firm stand out when so many attorneys are investing tens or hundreds of thousands of dollars on their […]

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  • Google Increasing Focus On Security And Ad Filtering Through Chrome Extension


    While some will argue that Google’s approach to security and ad-filtering may be “heavy-handed” at times, it is easy to see the efforts the internet giant is taking to improve the user experience.  According to a story in Ad Age, Google sent a warning email to thousands of internet publishers (including big names like Forbes, […]

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  • Do’s and Don’ts – Responding to Client Feedback


    The way you choose to acknowledge client feedback is very telling – it’s a preview for your potential clients about what to expect should they hire you. Are you responsive and dependable? Do you care about client service? Keep these Do’s and Don’ts in mind when responding to your clients’ reviews. Don’t: Ignore It Do: […]

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  • How to Leverage Quora and Other Q&A Platforms


    Lawyers specialize in information and arguments. If you are a lawyer, people seek your services because they lack the legal information and rhetorical expertise they need in order to advocate for themselves. In short, you know something they need to know, and you know how to use it. It is this arrangement that makes online […]

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  • Social Media Success in 5 Minutes a Day


    Facebook, Twitter, LinkedIn, Google+, personal blogs—the list of social media platforms grows more expansive by the day. As important as these networks are to legal practices, few attorneys feel like they have sufficient time to maintain their pages, especially since success seems to demand hours of daily attention. Many lawyers who relish the opportunity to […]

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  • Social Media Platforms for Lawyers


       

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  • Setting a Social Media Strategy


    According to a study conducted by the Pew Research Center in 2016, approximately 69% of Americans use some form of social media. The widespread use of social media today makes it an ideal platform to expand your law practice and recruit new clients. However, the growth of social media users has also meant growth in […]

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