The Four Buying Habits Series: The Humanistic Buyer

06.20.2017

When marketing your law firm, it is essential to consider the decision-making process people engage in when it comes to hiring an attorney. People typically demonstrate four main buying habits when making a purchase or hiring a professional service provider. By identifying those patterns and tailoring your marketing efforts toward them, you can make sure […]

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The Four Buying Habits Series: The Spontaneous Buyer

06.05.2017

When making a purchase or seeking a professional service, individuals can be reliably categorized into one of four groups that describe their “buying habits.” These buying habits dictate the way in which the person makes decisions (logically or emotionally) and the speed at which they commit to a major purchase that will impact their lives. […]

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The Four Buying Habits Series: The Competitive Buyer

05.31.2017

Current studies of the buying habits of individuals, whether in brick-and-mortar stores or online, reveal that most individuals fall into one of four main categories: competitive, spontaneous, methodical, and humanistic. Upon closer inspection of the four buying habits, you will identify certain characteristics that will allow you to increase client contacts and drive calls, live […]

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Manage Your Leads Better – Reap the Benefits

05.11.2017

From our last article, 4 Sure-Fire Tips for Effective Lead Follow-Up, we learned that it’s critical to follow-up quickly and to nurture your leads. But how do you do this most effectively and efficiently? Having a lead management process in place enables you to systematically track and nurture your leads from when they first come […]

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Creating a Solid Intake Process for Success

04.28.2017

Intake is one of the most important aspects of your business. It begins your working relationship with a “potential” client and consists of all the communications and activities associated with retaining them. These communications and activities may include phone calls, meetings, emails, text messages and nurture campaigns. As attorney Reza Torkzadeh put it, “The most […]

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How to staff your intake process

How to Staff Your Intake Process

04.27.2017

The best legal marketing in the world would be meaningless without a sound process for client intake. Developing an effective strategy and properly staffing your client intake can be a challenge, but is an important aspect of making the most of the leads that come through the door for your firm. A good intake process […]

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4 Sure-Fire Tips for Effective Lead Follow-Up

04.18.2017

As an attorney running your own firm, you know that getting new clients can be challenging. With 1.3 million attorneys in the U.S., competition is fierce, and it’s important you find a way to stand out. A Martindale-Hubbell study found 76% of consumers search for attorneys online. And if a potential client clicks through to […]

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Networking for Results = Getting More Clients

03.13.2017

If you’re like most people who go to events thinking they’ll drum up a ton of new business, you may find networking to be time-consuming, expensive and outright frustrating, especially if you’re a new attorney. Striking up a great conversation and getting someone’s contact information is only part of the battle. What takes place afterwards […]

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