Law Firm and Attorney Video Marketing

10.18.2017

The uncontested popularity of the Internet makes advertising your law firm easier than ever, but the amount of competition for views, clicks, likes, and follows is steeper than ever before. It can be difficult to make your firm stand out when so many attorneys are investing tens or hundreds of thousands of dollars on their […]

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How Many Leads to Your First Client

09.14.2017

Have you ever wondered how many leads it takes to close a new client? Ask no more!Martindale-Nolo surveyed 1,557 new clients to determine the average number of days and leads it took before they closed their first client. Also, be on the lookout for our new lead nurturing guide, Guide to Nurturing Law Firm Leads […]

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Online Legal Directories: A Key Law Firm Marketing Strategy

08.23.2017

More than 78 percent of consumers looking for an attorney start their search online. Even with a friend’s referral in hand, consumers turn to the internet to verify the credentials and reputation of the attorney’s name they received. With 1.3 million attorneys nationwide, how do you ensure consumers find you? Download the free guide: The […]

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How a Virtual Receptionist Can Help

08.10.2017

Have you seriously considered your availability and ability to receive incoming phone calls – especially those from potential clients? Have you ever considered a lead generation service, but just can’t imagine being able to answer even more calls? Has the thought of hiring someone seemed too expensive? Fortunately, using a virtual receptionist service can be […]

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The Power of Texting for Lawyers and Law Firms

08.02.2017

Amazingly, 81% of Americans text regularly, and over 560 billion text messages are sent every month![1] This is not a fad. These texts represent an ever-growing form of communication for a quick and hassle-free communication. So how does texting help attorneys?  Let’s break it down. An article published by Ring Central found that 32% of texters […]

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The Four Buying Habits Series: The Humanistic Buyer

06.20.2017

When marketing your law firm, it is essential to consider the decision-making process people engage in when it comes to hiring an attorney. People typically demonstrate four main buying habits when making a purchase or hiring a professional service provider. By identifying those patterns and tailoring your marketing efforts toward them, you can make sure […]

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The Four Buying Habits Series: The Spontaneous Buyer

06.05.2017

When making a purchase or seeking a professional service, individuals can be reliably categorized into one of four groups that describe their “buying habits.” These buying habits dictate the way in which the person makes decisions (logically or emotionally) and the speed at which they commit to a major purchase that will impact their lives. […]

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The Four Buying Habits Series: The Competitive Buyer

05.31.2017

Current studies of the buying habits of individuals, whether in brick-and-mortar stores or online, reveal that most individuals fall into one of four main categories: competitive, spontaneous, methodical, and humanistic. Upon closer inspection of the four buying habits, you will identify certain characteristics that will allow you to increase client contacts and drive calls, live […]

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Manage Your Leads Better – Reap the Benefits

05.11.2017

From our last article, 4 Sure-Fire Tips for Effective Lead Follow-Up, we learned that it’s critical to follow-up quickly and to nurture your leads. But how do you do this most effectively and efficiently? Having a lead management process in place enables you to systematically track and nurture your leads from when they first come […]

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