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  • Marketing Your Law Firm in 2018, Part Two: Best Practices for Following Up on Leads


    *This article is the second in a three-part series in which we will examine lead tracking systems, best practices for following up with leads, and how to make sure that your intake team is handling leads correctly and professionally.   Whether you are a small law firm or a solo practitioner, following up on leads […]

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  • How Proper Phone Etiquette Adds Value to Your Firm


    Potential clients have one thing in common;  they are not aware of the quality of your legal work.  They do not have the background to judge the strengths of your oral arguments or the written briefs or the way your attorneys present themselves in court.    All they know about your law firm and your legal […]

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  • The Importance of Phone Etiquette


    A small law firm or solo practitioner might consider hiring a phone answering service to ensure they don’t miss valuable calls, but sometimes automated answering services are a mistake for attorneys.   You may be inclined to save money and time, but it’s worth the extra cost to have a legal receptionist and dedicated phone […]

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  • 2018 Lawyernomics Presentations


    Avvo’s 2018 legal marketing conference has come and gone, and now you can download the Lawyernomics presentations!  The presenters have opted to make their slide decks available publicly, each of which is linked below. DAY 1 SESSIONS Welcome & Lawyernomics Introduction  Mark Britton, Founder & CEO, Avvo Avvo Product Announcement Cassondra Copeland, Director of Product, […]

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  • Why Attorneys Should Care About the Sales Lifecycle


    One common mistake some firms and lawyers make is overestimating how unique or specialized their team and services are compared to the rest of the landscape. The legal space is crowded, and with dozens of firms competing for a client’s business, ignoring essential marketing efforts and the value of establishing and tracking a sales cycle […]

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  • Get The Most Exposure out of Your Google My Business Listing


    Here are some quick tips to keep your Google My Business (GMB) active and engaging. You’ll want to do this for a few reasons: Engage your potential clients Provide potential or returning clients easier ways to communicate with you Provide easier ways to get pertinent information about your business Provide answers to frequently asked questions […]

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  • How To Claim & Optimize Your Google My Business Listing


    Make Certain Your Law Firm Gets The Most Visibility On Google The majority of consumer searches for an attorney include local intent. Consumers want legal counsel close by, so they search for things like: “attorney near me”, “Chicago bankruptcy law firm”, or “best divorce lawyer in NYC.” To be found in those searches, attorneys must […]

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  • Does Your Online Biography Have What It Takes?


    Potential clients shop around. They review a number of attorneys, even when they’ve been referred by a friend.  Does your online profile have what it takes to convince a prospect to contact you? Anatomy of a robust online biography In order to convert viewers into clients, you need to make clear not only that you […]

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  • Video Marketing for Lawyers: 3 Easy Steps To Get Started


    For many lawyers, the search for the most effective marketing platform is a confusing and sometimes frustrating quest. You may wonder if you’re reaching prospective customers on your social media profiles, or if you’re producing enough on-site content to help with your search-engine optimization (SEO) and customer outreach efforts. Many attorneys will tell you that […]

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  • Local Search Weapon PART II – How to create a local landing page


    Constructing a quality city landing page is easier than most people imagine. Because many firms who optimize their website do not use local pages, implementing one could immediately give you an advantage over the competition. To begin, try implementing the following features into your page. Title: The quality of your headline will be the first […]

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