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  • REASONS TO BLOG AS A LAWYER


    As an attorney who is active on the web, you may notice that some of your colleagues are actively blogging on their websites and social media profiles. We often hear the question: “It seems like everyone else is blogging. Do I need to do it too?” To that question, we often respond: “Yes, but only […]

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  • SEO and Geo-Specific Language Best Practices


    When marketing your law firm, you are likely familiar with the workings of search engines and how they show results when a user searches for an attorney within a specific geographic area. While the major search engines like Google and Bing are aware of efforts to “best” the system and actively combat overt attempts to […]

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  • Are Attorneys “People”?


    In short, yes. They are also “persons,” “counselors,” and even “human beings.” So what am I getting at? When you write legal content, its text, urls, titles and other metadata, and both internal and external links need to contain the terms “lawyer” or “attorney” as keywords. These are important because they’re the terms people will […]

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  • Nine Mistakes You’re Making On Your Google Business Listing


    Use These Tips to Gain the Greatest Visibility and Avoid Suspension on Google With Google handling more than two trillion searches a year, and nearly half of those having local intent, it’s safe to say that having a local presence for your business is huge. And that all starts with a Google My Business listing. […]

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  • SEO for Your Law Blog: Title Tags and Headlines


    As you may know, one of the most significant benefits to regular blogging is the impact it can have on your search engine optimization (SEO) efforts. As you continue to offer your readers useful, informative content, you can boost the search rankings of your web pages and give your law firm greater visibility in a […]

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  • Keep It Simple: Your Law Blog Should Be on Your Firm’s Domain


    A common question we receive from attorneys who are just getting started with their blogging efforts is whether they should host the blog on the firm’s domain or on a separate domain. For example, imagine there’s a Cincinnati-based law firm called Thomas & Jones Law, and the firm’s website URL is www.thomasjonescincy.com. The attorneys may […]

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  • How To Do a Basic Competitive Analysis Without Spending a Dime


    Check Out These Free Tools to See What Your Competition Is Doing Whether you’re just starting out, or have been in the game for a while, completing a competitive analysis is crucial to finding out what’s happening in your niche, which is paramount to your success. The concept of doing a competitive analysis is pretty […]

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  • Headline do's and don'ts for law firm websites

    Headings on Your Website Pages: Do’s and Don’ts


    As we discussed in detail in our previous blog post, visitors to your website tend to use very specific patterns when reading your content. Moving in what’s known as an “F-pattern,” they pay most attention to the top-left corner of a page, along with headings, subheadings and introductory paragraphs. We would like to focus now […]

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  • How readers scan a page

    How Readers Scan Your Page


    Whenever you’re creating content for your website or blog, it’s important to understand how your readers will actually consume that content. In a recent post, we outlined the two stages of reading — first comes scanning, followed by more in-depth reading. What we have not yet covered is how visitors to your site are likely […]

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  • Converting clients to leads

    HOW TO BUILD & OPTIMIZE A WEBSITE FOR A GENERAL PRACTICE LAW FIRM: Lead Generating Websites


    How do you build and optimize a website for a multi-service business that will get clients? Now that you’ve weeded out the window shoppers and effectively targeted the right clients by driving them to your website, you need to get them to contact you, through email or phone. To optimize any multi-service business for conversion, your website […]

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