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  • Not All Backlinks are Created Equal: How and Why to Avoid Bad Backlinks


    As we discussed in our previous post, high quality backlinks to your website drive visibility, referral traffic and authority.  Poor quality backlinks can have the opposite effect. Evaluate the websites where your URL appears. Do they look sketchy or not authoritative?  Are they providing a value or service to the web or does it just […]

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  • How To Get The Highest-Quality Backlinks for Your Law Firm’s Website


    A backlink is a link on any page of a website that links to your law firm’s website. Quality backlinks deliver value to your site in three primary ways: Exposure: Whenever your URL appears as a link, your firm becomes visible on that site. More visibility increases visits your website. Especially, on websites that Google […]

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  • Long-tail Versus Short-Tail Keywords: Why You Need Both


    If you have ever spent any time trying to make sure that your law firm is found in Google’s search engine, you are likely familiar with the term “keywords”. Keywords are the words that people enter into Google that are essential for returning relevant results for their search. There are two main types of keywords […]

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  • Get The Most Exposure out of Your Google My Business Listing


    Here are some quick tips to keep your Google My Business (GMB) active and engaging. You’ll want to do this for a few reasons: Engage your potential clients Provide potential or returning clients easier ways to communicate with you Provide easier ways to get pertinent information about your business Provide answers to frequently asked questions […]

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  • How To Claim & Optimize Your Google My Business Listing


    Make Certain Your Law Firm Gets The Most Visibility On Google The majority of consumer searches for an attorney include local intent. Consumers want legal counsel close by, so they search for things like: “attorney near me”, “Chicago bankruptcy law firm”, or “best divorce lawyer in NYC.” To be found in those searches, attorneys must […]

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  • Video Marketing for Lawyers: 3 Easy Steps To Get Started


    For many lawyers, the search for the most effective marketing platform is a confusing and sometimes frustrating quest. You may wonder if you’re reaching prospective customers on your social media profiles, or if you’re producing enough on-site content to help with your search-engine optimization (SEO) and customer outreach efforts. Many attorneys will tell you that […]

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  • Local Search Weapon PART II – How to create a local landing page


    Constructing a quality city landing page is easier than most people imagine. Because many firms who optimize their website do not use local pages, implementing one could immediately give you an advantage over the competition. To begin, try implementing the following features into your page. Title: The quality of your headline will be the first […]

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  • Local Search Weapon PART I – How to Achieve Top Placement


    Whether or not your firm appears when someone searches in your area for “lawyers in Emerald City” or “Smallville attorneys” can make a huge difference in traffic to your website and potential client-conversions. Online search results are one of the most popular methods for individuals who are looking for a lawyer, so it is crucial to […]

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  • Internet Marketing Challenges for Law Firms in 2018


    Lawyers have always faced a host of challenges related to acquiring new business, maximizing their public presence, and establishing themselves as credible professionals. These are marketing concerns are nothing new to law firms across the US. However, the excess of technology and advertising options present new wrinkles to an otherwise timeless issue.We have identified four […]

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  • Tips for Optimizing Your Blog: A 10-step Checklist to Ensure Great Content


    Blog posts are an easy and efficient way to post engaging content and encourage readers to learn more about your firm. However, not all blog posts are created equal. If your content is boring, irrelevant, or riddled with mistakes, readers will not take an interest in it. What’s more, no one will read your content […]

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