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  • How To Claim & Optimize Your Google My Business Listing


    Make Certain Your Law Firm Gets The Most Visibility On Google The majority of consumer searches for an attorney include local intent. Consumers want legal counsel close by, so they search for things like: “attorney near me”, “Chicago bankruptcy law firm”, or “best divorce lawyer in NYC.” To be found in those searches, attorneys must […]

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  • Video Marketing for Lawyers: 3 Easy Steps To Get Started


    For many lawyers, the search for the most effective marketing platform is a confusing and sometimes frustrating quest. You may wonder if you’re reaching prospective customers on your social media profiles, or if you’re producing enough on-site content to help with your search-engine optimization (SEO) and customer outreach efforts. Many attorneys will tell you that […]

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  • Local Search Weapon PART II – How to create a local landing page


    Constructing a quality city landing page is easier than most people imagine. Because many firms who optimize their website do not use local pages, implementing one could immediately give you an advantage over the competition. To begin, try implementing the following features into your page. Title: The quality of your headline will be the first […]

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  • Local Search Weapon PART I – How to Achieve Top Placement


    Whether or not your firm appears when someone searches in your area for “lawyers in Emerald City” or “Smallville attorneys” can make a huge difference in traffic to your website and potential client-conversions. Online search results are one of the most popular methods for individuals who are looking for a lawyer, so it is crucial to […]

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  • Internet Marketing Challenges for Law Firms in 2018


    Lawyers have always faced a host of challenges related to acquiring new business, maximizing their public presence, and establishing themselves as credible professionals. These are marketing concerns are nothing new to law firms across the US. However, the excess of technology and advertising options present new wrinkles to an otherwise timeless issue.We have identified four […]

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  • TIPS FOR OPTIMIZING YOUR BLOG: A 10-STEP CHECKLIST TO ENSURE GREAT CONTENT


    Blog posts are an easy and efficient way to post engaging content and encourage readers to learn more about your firm. However, not all blog posts are created equal. If your content is boring, irrelevant, or riddled with mistakes, readers will not take an interest in it. What’s more, no one will read your content […]

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  • REASONS TO BLOG AS A LAWYER


    As an attorney who is active on the web, you may notice that some of your colleagues are actively blogging on their websites and social media profiles. We often hear the question: “It seems like everyone else is blogging. Do I need to do it too?” To that question, we often respond: “Yes, but only […]

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  • SEO and Geo-Specific Language Best Practices


    When marketing your law firm, you are likely familiar with the workings of search engines and how they show results when a user searches for an attorney within a specific geographic area. While the major search engines like Google and Bing are aware of efforts to “best” the system and actively combat overt attempts to […]

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  • Are Attorneys “People”?


    In short, yes. They are also “persons,” “counselors,” and even “human beings.” So what am I getting at? When you write legal content, its text, urls, titles and other metadata, and both internal and external links need to contain the terms “lawyer” or “attorney” as keywords. These are important because they’re the terms people will […]

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  • Nine Mistakes You’re Making On Your Google Business Listing


    Use These Tips to Gain the Greatest Visibility and Avoid Suspension on Google With Google handling more than two trillion searches a year, and nearly half of those having local intent, it’s safe to say that having a local presence for your business is huge. And that all starts with a Google My Business listing. […]

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