How Social Media Can Tarnish Your Law Firm’s Brand

05.17.2017

Social media provides great opportunities to boost your law firm’s brand and establish your reputation online — when it’s used correctly. While tweeting at 3 a.m. is already seen as a less-than-advantageous way of getting your message out, what hurts your brand most is relaying incorrect or inaccurate information about your firm, not optimizing your […]

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Keep It Simple: Your Law Blog Should Be on Your Firm’s Domain

12.15.2016

A common question we receive from attorneys who are just getting started with their blogging efforts is whether they should host the blog on the firm’s domain or on a separate domain. For example, imagine there’s a Cincinnati-based law firm called Thomas & Jones Law, and the firm’s website URL is www.thomasjonescincy.com. The attorneys may […]

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Use images in your blog posts

Why It’s Important to Include Images in Your Blog Content

11.09.2016

When you create content for your legal blog, your primary focus should be on delivering useful information that your readers will find interesting and valuable. But almost as important as the content are the images you choose, because images  attract readers and keep them engaged. One study found that about 94 percent of users are […]

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How election cycles can help with law firm marketing

Election 2016: How the Candidates Can Improve Your Visibility

10.27.2016

In a time where social media, blogs and traditional media are overwhelmed with disagreements, malaise, and worry over the effects that this election could have on our future (and you personally),  it’s wise to remember that when everyone is writing about a certain topic, writing about completely different topics will make yours stand out all […]

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Blogging to build trust for attorneys

Blogging to Build Trust: How Attorneys Can Benefit

10.21.2016

Not all lawyers make blogging a priority in marketing their firms. But an independent survey recently conducted by afflinet, a well-respected performance marketing network, found that people trust bloggers more than journalists, their social media contacts, and their colleagues. So, as professionals who rely on building and maintaining trust, attorneys would be well served by […]

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How To Do a Basic Competitive Analysis Without Spending a Dime

10.13.2016

Check Out These Free Tools to See What Your Competition Is Doing Whether you’re just starting out, or have been in the game for a while, completing a competitive analysis is crucial to finding out what’s happening in your niche, which is paramount to your success. The concept of doing a competitive analysis is pretty […]

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Lawyers: Are You Guilty of Missing Out on These LinkedIn Opportunities?

10.03.2016

In my previous posts, we focused on how to optimize the opportunities found on the layout of your Facebook page and Twitter profile to best support your brand. Today, we are going to focus on LinkedIn. Your LinkedIn Company Page is a powerful tool to make new connections, get referrals, generate leads and build your […]

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