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  • How Much Content Should You Write for Your Law Firm Website?


    We will start by being up front: when it comes to creating compelling content for your website, that will both resonate with the user and also conform to Google’s quality guidelines, there is no magic formula to determine how long it should be. At a minimum, you need at least two or three paragraphs of […]

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  • 5 Immediate Actions To Implement On Your Website


    Long gone are the days when law firms could publish a website and pay no attention until a change in personnel required an update. Today’s savvy consumers require fast answers to their questions and will quickly bounce off to a competitor if a site does not meet their needs. We’ve listed below five critical tactics […]

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  • Does Your Online Biography Have What It Takes?


    Potential clients shop around. They review a number of attorneys, even when they’ve been referred by a friend.  Does your online profile have what it takes to convince a prospect to contact you? Anatomy of a robust online biography In order to convert viewers into clients, you need to make clear not only that you […]

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  • How Your Current Web Traffic Affects The Types Of Opportunities You Receive


    Attorneys know that analytics are invaluable for tracking the success of their marketing efforts. Those who are technically savvy may track their website’s analytics and may monitor their social media views, likes, and shares as carefully as they follow intake and progress of their cases. Social media has taught us that views and likes are […]

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  • Local Search Weapon PART II – How to create a local landing page


    Constructing a quality city landing page is easier than most people imagine. Because many firms who optimize their website do not use local pages, implementing one could immediately give you an advantage over the competition. To begin, try implementing the following features into your page. Title: The quality of your headline will be the first […]

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  • Local Search Weapon PART I – How to Achieve Top Placement


    Whether or not your firm appears when someone searches in your area for “lawyers in Emerald City” or “Smallville attorneys” can make a huge difference in traffic to your website and potential client-conversions. Online search results are one of the most popular methods for individuals who are looking for a lawyer, so it is crucial to […]

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  • Google Increasing Focus On Security And Ad Filtering Through Chrome Extension


    While some will argue that Google’s approach to security and ad-filtering may be “heavy-handed” at times, it is easy to see the efforts the internet giant is taking to improve the user experience.  According to a story in Ad Age, Google sent a warning email to thousands of internet publishers (including big names like Forbes, […]

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  • SEO for Your Law Blog: Title Tags and Headlines


    As you may know, one of the most significant benefits to regular blogging is the impact it can have on your search engine optimization (SEO) efforts. As you continue to offer your readers useful, informative content, you can boost the search rankings of your web pages and give your law firm greater visibility in a […]

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  • Keep It Simple: Your Law Blog Should Be on Your Firm’s Domain


    A common question we receive from attorneys who are just getting started with their blogging efforts is whether they should host the blog on the firm’s domain or on a separate domain. For example, imagine there’s a Cincinnati-based law firm called Thomas & Jones Law, and the firm’s website URL is www.thomasjonescincy.com. The attorneys may […]

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  • To Share, or Not to Share?


    One of the most important components of online marketing for a law firm is blogging. If your firm has multiple attorneys focusing a variety of practice areas, you may be wondering: should each attorney have his or her own separate blog, or should your firm have one main blog to which each attorney posts at […]

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