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  • Local Search Weapon PART II – How to create a local landing page


    Constructing a quality city landing page is easier than most people imagine. Because many firms who optimize their website do not use local pages, implementing one could immediately give you an advantage over the competition. To begin, try implementing the following features into your page. Title: The quality of your headline will be the first […]

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  • Local Search Weapon PART I – How to Achieve Top Placement


    Whether or not your firm appears when someone searches in your area for “lawyers in Emerald City” or “Smallville attorneys” can make a huge difference in traffic to your website and potential client-conversions. Online search results are one of the most popular methods for individuals who are looking for a lawyer, so it is crucial to […]

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  • Google Increasing Focus On Security And Ad Filtering Through Chrome Extension


    While some will argue that Google’s approach to security and ad-filtering may be “heavy-handed” at times, it is easy to see the efforts the internet giant is taking to improve the user experience.  According to a story in Ad Age, Google sent a warning email to thousands of internet publishers (including big names like Forbes, […]

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  • SEO for Your Law Blog: Title Tags and Headlines


    As you may know, one of the most significant benefits to regular blogging is the impact it can have on your search engine optimization (SEO) efforts. As you continue to offer your readers useful, informative content, you can boost the search rankings of your web pages and give your law firm greater visibility in a […]

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  • Keep It Simple: Your Law Blog Should Be on Your Firm’s Domain


    A common question we receive from attorneys who are just getting started with their blogging efforts is whether they should host the blog on the firm’s domain or on a separate domain. For example, imagine there’s a Cincinnati-based law firm called Thomas & Jones Law, and the firm’s website URL is www.thomasjonescincy.com. The attorneys may […]

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  • To Share, or Not to Share?


    One of the most important components of online marketing for a law firm is blogging. If your firm has multiple attorneys focusing a variety of practice areas, you may be wondering: should each attorney have his or her own separate blog, or should your firm have one main blog to which each attorney posts at […]

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  • Powerful Website Platform Adapts to Meet Law Firms’ Marketing Needs


    When challenged by the legal industry’s demand for adaptable, attractive websites at a competitive price, our designers and developers at Martindale-Hubbell surpassed expectations in creating a platform whose versatility is its strength — allowing flexibility based on client feedback and the changing market, which benefits thousands of attorneys. During a recent discussion, team leaders explained […]

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  • How To Do a Basic Competitive Analysis Without Spending a Dime


    Check Out These Free Tools to See What Your Competition Is Doing Whether you’re just starting out, or have been in the game for a while, completing a competitive analysis is crucial to finding out what’s happening in your niche, which is paramount to your success. The concept of doing a competitive analysis is pretty […]

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  • Headline do's and don'ts for law firm websites

    Headings on Your Website Pages: Do’s and Don’ts


    As we discussed in detail in our previous blog post, visitors to your website tend to use very specific patterns when reading your content. Moving in what’s known as an “F-pattern,” they pay most attention to the top-left corner of a page, along with headings, subheadings and introductory paragraphs. We would like to focus now […]

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  • Strong Marketing Statements Make a Powerful Impression

    Strong Marketing Statements Make a Quick, Powerful Impression


    Online engagement hinges almost exclusively on making an immediate impact. That means when people looking to hire a lawyer visit your site, they need to know right away what your firm can do for them. That’s where a carefully crafted marketing statement comes in — grabbing readers’ attention in just a few words. Your marketing […]

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