Using Google’s New Text-Enabled Ads to Increase Conversions

Ever invite a friend to dinner, or asked them about the best hotels in New York City? Chances are you did so through mobile messaging.

In fact, nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others. And people aren’t limiting their use of messaging to social communications – 65% of consumers say they’d consider using messaging to connect with a business to get information about a product or service or to schedule an in-person appointment.

No wonder Google is introducing text-enabled ads (Text-to-Chat) to bring the efficiency and effectiveness of messaging to search ads. To see how this may work, let’s say you’ve set up a Google Adwords ad with an Ngage Live Chat service. Every time, a prospect clicks on the below ad for “Pain & Suffering Calculator”, he or she engages with an easy way to text you to start a conversation and continue it whenever is most convenient for them.

Tapping on the texting option launches a user’s SMS app with a pre-written message tailored to the service they’re interested in. For example, “I’m looking for a Personal Injury Lawyer.”

 

Many advertisers are already using text-enabled ads to take advantage of a new and faster way to connect with clients on mobile to increase conversion rates.

This provides mobile users more flexibility than ever to choose how they want to connect with businesses. Through messaging, you can initiate valuable conversations with them by tapping into one of their most preferred modes of communication. As Google begins to prioritize mobile-friendly sites and text-enabled ads, you don’t want to fall behind your competition.

To learn more about Ngage’s Text-to-Chat feature, which gives you the ability to immediately convert web visitors to clients without having them click to your site, contact us today at 1-877-912-8668.

 

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12.22.2016

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