You’ve decided your firm needs a presence on Facebook. Now you’re faced with another decision – Do you set up a page or a profile? If you’re struggling with this question, you’re not alone. Many firms starting out on social media don’t grasp the difference between the two.
What’s the Difference?
Facebook offers two ways for you to represent yourself: a profile, and a page.
• Profiles represent individual people. When you create a Facebook account, a profile will automatically be created in your name. Other Facebook users can become friends with your profile, and you will both see each other’s posts in your news feed.
• Pages represent organizations (like your law firm). Pages can’t add friends. Instead, other users can like the page, and they will see what your page posts in their news feed. In order to have a page, you must first create a profile to serve as the administrator.
Why does Facebook have both options? The reason is to separate your business activities from your personal life. By default, posts to your personal profile will not display on your page, and vice versa.
So which is right for your business?
Pages – using a profile to represent anything other than a single person is a violation of Facebook’s terms of service. If Facebook discovers that you’re using a profile to represent your firm, they will delete it. However, you need a Facebook profile just to register a page. So you will need both a profile for yourself and a page for your firm. But keep business-related posts on your firm’s page, where they belong.
More Reasons to Use Pages
Even if you don’t care for Facebook’s rules, there are good reasons to use a page, not a profile, to promote your firm.
• Friendship Not Required
The greatest benefit of having a page is that potential clients don’t have to add you as a friend in order to receive updates about your practice. Facebook gives users the option to make parts of their profile visible only to friends. So people used to their privacy will be hesitant to accept friend requests from people they don’t know in real life. Having a page lets Facebook users follow your business without revealing anything too personal.
• Boosting Posts
Another plus of having a page is that you can choose to boost posts. Boosting a post means paying to have your posts seen by more people. Individual profiles can’t boost posts, so if you plan to grow your audience beyond your immediate connections, stick with pages.
Now that you understand the benefits of having a Facebook page, shouldn’t you build one for your firm? Creating a Facebook page is easy and free. Follow our guide for optimizing your page, and you can have a Facebook presence in no time.