Blog Posts

The latest information for legal professionals

We strive to keep attorneys aware of the newest developments in legal marketing. Our blog posts offer news, tips and ideas to help law firms build their online presence.

The Four Buying Habits Series: The Competitive Buyer

05.31.2017

Current studies of the buying habits of individuals, whether in brick-and-mortar stores or online, reveal that most individuals fall into one of four main categories: competitive, spontaneous, methodical, and humanistic. Upon closer inspection of the four buying habits, you will identify certain characteristics that will allow you to increase client contacts and drive calls, live […]

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How Social Media Can Tarnish Your Law Firm’s Brand

05.17.2017

Social media provides great opportunities to boost your law firm’s brand and establish your reputation online — when it’s used correctly. While tweeting at 3 a.m. is already seen as a less-than-advantageous way of getting your message out, what hurts your brand most is relaying incorrect or inaccurate information about your firm, not optimizing your […]

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Manage Your Leads Better – Reap the Benefits

05.11.2017

From our last article, 4 Sure-Fire Tips for Effective Lead Follow-Up, we learned that it’s critical to follow-up quickly and to nurture your leads. But how do you do this most effectively and efficiently? Having a lead management process in place enables you to systematically track and nurture your leads from when they first come […]

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Creating a Solid Intake Process for Success

04.28.2017

Intake is one of the most important aspects of your business. It begins your working relationship with a “potential” client and consists of all the communications and activities associated with retaining them. These communications and activities may include phone calls, meetings, emails, text messages and nurture campaigns. As attorney Reza Torkzadeh put it, “The most […]

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How to staff your intake process

How to Staff Your Intake Process

04.27.2017

The best legal marketing in the world would be meaningless without a sound process for client intake. Developing an effective strategy and properly staffing your client intake can be a challenge, but is an important aspect of making the most of the leads that come through the door for your firm. A good intake process […]

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The Effect of Ridesharing on DUI

04.25.2017

The advent of ridesharing services such as Uber, Lyft, and the countless others that have sprung up in the wake of the app-to-service model, have been hailed as ultra-convenient and affordable alternatives to traditional transportation like taxis and buses, but have also been criticized for their aggressive business tactics and competitiveness in their attempts to […]

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4 Sure-Fire Tips for Effective Lead Follow-Up

04.18.2017

As an attorney running your own firm, you know that getting new clients can be challenging. With 1.3 million attorneys in the U.S., competition is fierce, and it’s important you find a way to stand out. A Martindale-Hubbell study found 76% of consumers search for attorneys online. And if a potential client clicks through to […]

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BANKRUPTCIES DURING TAX SEASON

04.06.2017

As a bankruptcy attorney, you need to be prepared for the seasonal swings of business that inevitably occur each year. For those practicing bankruptcy law, the ebb-and-flow of filings is more pronounced than other practice areas.  Without a doubt, the beginning of the year—the dreaded tax season—sees the most bankruptcies. The highest number of total […]

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