Blog Posts

The latest information for legal professionals

We strive to keep attorneys aware of the newest developments in legal marketing. Our blog posts offer news, tips and ideas to help law firms build their online presence.

Using Google’s New Text-Enabled Ads to Increase Conversions

12.22.2016

Using Google’s New Text-Enabled Ads to Increase Conversions Ever invite a friend to dinner, or asked them about the best hotels in New York City? Chances are you did so through mobile messaging. In fact, nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others. And people aren’t limiting their use […]

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Online reviews

Making Online Reviews Work for You: Is a 5.0 the Right Goal?

12.16.2016

In a recent study, Northwestern University’s Spiegel Digital and Database Research Center analyzed how online reviews can impact consumers’ purchasing decisions. While legal services were not included in the study, the findings are illuminating, particularly in two aspects: Finding:  As you might expect, the higher the scores a product received, the more likely someone was […]

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Keep It Simple: Your Law Blog Should Be on Your Firm’s Domain

12.15.2016

A common question we receive from attorneys who are just getting started with their blogging efforts is whether they should host the blog on the firm’s domain or on a separate domain. For example, imagine there’s a Cincinnati-based law firm called Thomas & Jones Law, and the firm’s website URL is www.thomasjonescincy.com. The attorneys may […]

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To Share, or Not to Share?

12.02.2016

One of the most important components of online marketing for a law firm is blogging. If your firm has multiple attorneys focusing a variety of practice areas, you may be wondering: should each attorney have his or her own separate blog, or should your firm have one main blog to which each attorney posts at […]

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