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Case Studies

  • Largey Law: Creating a “David” to compete with the “Goliaths”


    Florida-based Largey Law competes with bigger firms for clients locally and in the surrounding larger cities. The challenge? Show prospects why they should hire Largey Law instead of one of their larger competitors.

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  • Shim & Chang: Prompting prospects to take the next step


    Shim & Chang, a Honolulu-based personal injury law firm, has been in business since 1966. The firm has always embraced technology and has utilized everything from yellow pages advertising to TV ads to blogging to grow its practice. Whatever the medium, the end goal is to incite action by the consumers — they need to call or email to hire the firm — and therein lies the challenge. What could the firm do better to reach that end goal?

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  • Mark E. Cohen Bankruptcy Law Firm: Getting a larger piece of a shrinking pie


    Mark Cohen practices bankruptcy law in  Forest Hills, New York.  The firm consistently met its new client goals until recently, when the number of bankruptcy filings nationally started to slide.  Learn how, when faced with a shrinking customer base, Mark continued to grow his firm.

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  • Jeff Field and Associates: Tripling the firm’s website leads


    Jeff Field and Associates is a bankruptcy law firm in Scottdale, Georgia. Jeff had recently refreshed his website; he was looking for something to encourage consumers to take the next step and contact the firm.  The solution he picked not only enticed prospects to engage, it tripled the firm's website leads.

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  • The Law Offices of Ryan F. Beach PLLC: New solo maximizes leads, minimizes costs


    After starting his bankruptcy practice and trying various forms of advertising for six months, Ryan knew he had to generate more leads quickly, and he had to do so within the budget he had. With Martindale-Nolo’s target lead generation service and great follow-up, he was able to generate 15-20 leads per month and retain 20-25% as new clients.

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  • Law Offices of James C. Zimmermann: An outdated site that barely showed up


    Jim Zimmermann wanted to increase the new volume of business coming in the door. He had a website, but realized that it was doing more harm than good.  Changing to a responsive design, adding in more informative content and paying attention to the firm's local visibility online did the trick.

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  • Siegel & Siegel, PC: Finding a time-efficient method to identify prospective clients


    Michael Siegel was looking for an efficient way to increase his online visibility before a wide audience while simultaneously focusing in on the specific prospects that would grow his business.  Martindale-Hubbell's Ask A Lawyer did the trick.

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