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Attorney lead generation

Connect with 120,000 consumers seeking legal help

Our unique pay per lead service helps attorneys connect immediately with consumers at the moment they are most likely to need legal help — while searching online for trusted legal information on the Martindale-Nolo Network of websites.

Learn how it works

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Where we get the leads

It’s no secret: our traffic — and therefore your leads — are driven by and other websites in the Martindale-Nolo Network that attract people looking for help with their specific legal problems.

Our sites cover every major area of practice: personal injury, DUI/DWI, divorce & family law, bankruptcy & debt, Social Security/Disability and many more.

See all practice areas
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Manage your leads in the palm of your hand

Unrivaled benefits


Exposure to 25 million consumers

No other service drives traffic — and therefore leads — to attorneys from as many consumers looking for legal information, validated and updated by our professional editorial staff.


Highly targeted leads

We receive well over 120,000 requests for legal assistance monthly. We connect you with prospective client leads that match your specific practice areas and location.


Free profile and directory listing on

Gain additional exposure with a feature-rich and highly personalized profile on the legal directory, visited by millions each month for its award-winning content.


Customizable campaigns

Advertising experts help you set up and maintain a program to achieve a specific number of leads within your practice area and locations. Easily track results online with real-time reports.


No long-term commitment

Start and stop whenever you want, without monthly or yearly contracts. Pay only for the leads you receive.

How the program works

Every one of our websites offers visitors the option to enter in their contact and case information to connect with lawyers offering services in their area of law and near their location. Once a visitor submits a request to speak with an attorney, we send you all the details by email or text. It’s that simple.

A powerful network of sites consumers seek

Practice-specific, validated content

Our network of websites attracts over 25 million consumers per month — making us the largest legal network online. Since 1971, consumers have visited our sites to get free and trusted information verified by our staff of professional legal editors. In addition, our SEO experts make sure that we rank in top position on search engines for a variety of keywords related to practice areas and topics we know consumers are searching for.

In addition to and, our network includes dozens of practice-specific websites, such as,,,,,, and many more. All generate high volumes of traffic and leads.

Discover how to acquire leads
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What other law firms say about our leads

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  • “Quality, Quantity, Client Responsiveness – this is what you can expect from Martindale-Nolo. Every attorney should spend their online $s with Martindale-Nolo. Just try it - the money will follow.”

    Ramesh Raghuthaman, Managing Partner D. Miller & Associates, P.L.L.C.
  • “I love my rep, the service and results. Every month, I receive a steady flow of 20 leads and retain clients from 20-25% of those leads. That's 4 new clients per month! I particularly like contributing articles, the user-friendly online dashboard and email notifications that enable me to manage my campaigns and respond to inquiries immediately.”

    Ryan Beach The Law Offices of Ryan Beach, P.L.L.C.
  • “I’ve tried several internet advertising services, and only Martindale-Nolo delivers quality leads of which I’ve been able to convert 10-20% to clients. Three years and thousands of leads later, Martindale-Nolo's lead generation service continues to deliver the highest ROI for my practice. There’s no doubt that attorneys will be successful with Martindale-Nolo, as long as they service the leads and follow best practices.”

    Charles Clapp, Attorney CMC Law
  • “Martindale-Nolo helps me grow my practice by providing a steady flow of leads pertinent to my DWI practice. I'd recommend the service, particularly to new lawyers who need to start their client base.”

    RJ Harber, Attorney The Law Offices of RJ Harber

Frequently asked questions

  • How long does it take to start receiving leads?

    You can start receiving leads the same day you sign up with us. In our personalized demonstration, you will see examples of real leads in your practice area and location.

  • What am I paying for?

    Our lead generation service is a pay-per-lead program, meaning you only pay for the actual leads you receive. There are no other fees or commitments.

  • How does the lead get to me?

    Every time a consumer submits a form from one of our websites, requesting legal assistance in your practice area and location, we email you all of the details from that form.

  • What information do you provide?

    We’ve developed forms with questions specific to each practice area that collect full contact information and case-specific details. All of this information is relayed directly to you by email.

  • How many leads will become clients?

    This will depend largely on how well you follow up and on your particular practice area and location. As our testimonials show, many of our clients who follow our best practices (see below) have retained 10% to 20% or more of the leads they’ve received from us.

Tips and news

  • Intake That Works

    Most law practices focus on delivering great service to their clients. The challenge with this approach is that it focuses on just one aspect of a broader concept: the client experience. Great service is a must, but the client experience extends broadly to each and every interaction that not only clients but also prospects have…

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  • What Prospects Look For When Searching For A Lawyer

    Just as no two attorneys are the same, neither are any two clients. Each person is going to have their own unique needs they will want to have satisfied when looking for legal counsel. To appeal to these prospects, it is essential for a lawyer to have a website that appeals to all sorts of…

    read more
  • Marketing Your Law Firm in 2018, Part Three: Quality Control

    Making Sure Lead Generation, Follow-up, and Sign-ups Are Done Right *This article is the third in a three-part series in which we will examine lead tracking systems, best practices for following up with leads, and how to make sure that your intake team is handling leads correctly and professionally.   Few interactions are as critical…

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  • Marketing Your Law Firm in 2018, Part Two: Best Practices for Following Up on Leads

    *This article is the second in a three-part series in which we will examine lead tracking systems, best practices for following up with leads, and how to make sure that your intake team is handling leads correctly and professionally.   Whether you are a small law firm or a solo practitioner, following up on leads…

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  • Ways to Initiate Client Conversations

    While most attorneys understand that the first conversation with a potential client is one of the most critical steps to a successful sign-up, many approach these conversations with apprehension, nervousness, or even dread. The skills that you’ve developed in law school don’t always include sales and business development, and many lawyers would prefer to be…

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