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Attorney lead generation


Connect with 100,000 consumers seeking legal help

Our unique pay per lead service helps attorneys connect immediately with consumers at the moment they are most likely to need legal help — while searching online for trusted legal information on the Martindale-Nolo Network of websites.

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Where we get the leads


It’s no secret: our traffic — and therefore your leads — are driven by Nolo.com and other websites in the Martindale-Nolo Network that attract people looking for help with their specific legal problems.

Our sites cover every major area of practice: personal injury, DUI/DWI, divorce & family law, bankruptcy & debt, Social Security/Disability and many more.

See all practice areas
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Manage your leads in the palm of your hand

Unrivaled benefits


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Exposure to 15 million consumers

No other service drives traffic — and therefore leads — to attorneys from as many consumers looking for legal information, validated and updated by our professional editorial staff.

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Highly targeted leads

We receive well over 100,000 requests for legal assistance monthly. We connect you with prospective client leads that match your specific practice areas and location.

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Free profile and directory listing on Nolo.com

Gain additional exposure with a feature-rich and highly personalized profile on the Nolo.com legal directory, visited by millions each month for its award-winning content.

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Customizable campaigns

Advertising experts help you set up and maintain a program to achieve a specific number of leads within your practice area and locations. Easily track results online with real-time reports.

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No long-term commitment

Start and stop whenever you want, without monthly or yearly contracts. Pay only for the leads you receive.

How the program works


Every one of our websites offers visitors the option to enter in their contact and case information to connect with lawyers offering services in their area of law and near their location. Once a visitor submits a request to speak with an attorney, we send you all the details by email or text. It’s that simple.

A powerful network of sites consumers seek


Practice-specific, validated content

Our network of websites attracts over 15 million consumers per month — making us the largest legal network online. Since 1971, consumers have visited our sites to get free and trusted information verified by our staff of professional legal editors. In addition, our SEO experts make sure that we rank in top position on search engines for a variety of keywords related to practice areas and topics we know consumers are searching for.

In addition to Nolo.com and Lawyers.com, our network includes dozens of practice-specific websites, such as DisabilitySecrets.com, CriminalDefenseLawyer.com, TheBankruptcySite.org, AllLaw.com, DivorceNet.com, DrivingLaws.org, and many more. All generate high volumes of traffic and leads.

Discover how to acquire leads
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What other law firms say about our leads


  • “Martindale-Nolo is the perfect service for young attorneys and entrepreneurs like me. After researching online, I realized that no one would be looking for 'Ross Albers' and that I had to sign-up with Martindale-Nolo to get in front of people searching for 'DUI attorneys.'”

    Ross Albers, Attorney The Law Offices of Ross Albers
  • “Quality, Quantity, Client Responsiveness – this is what you can expect from Martindale-Nolo. Every attorney should spend their online $s with Martindale-Nolo. Just try it - the money will follow.”

    Ramesh Raghuthaman, Managing Partner D. Miller & Associates, P.L.L.C.
  • “Martindale-Nolo keeps me competitive by providing a highly effective pipeline source that I can adjust to meet my business needs. In just 3 months, I have retained 10 clients out of the 40 referrals they provided! I would particularly recommend Martindale-Nolo's lead generation service to young lawyers starting their practice.”

    Matt Long, Attorney Rowley Chapman & Barney, Ltd
  • “I love my rep, the service and results. Every month, I receive a steady flow of 20 leads and retain clients from 20-25% of those leads. That's 4 new clients per month! I particularly like contributing articles, the user-friendly online dashboard and email notifications that enable me to manage my campaigns and respond to inquiries immediately.”

    Ryan Beach The Law Offices of Ryan Beach, P.L.L.C.
  • “I’ve tried several internet advertising services, and only Martindale-Nolo delivers quality leads of which I’ve been able to convert 10-20% to clients. Three years and thousands of leads later, Martindale-Nolo's lead generation service continues to deliver the highest ROI for my practice. There’s no doubt that attorneys will be successful with Martindale-Nolo, as long as they service the leads and follow best practices.”

    Charles Clapp, Attorney CMC Law
  • “Martindale-Nolo helps me grow my practice by providing a steady flow of leads pertinent to my DWI practice. I'd recommend the service, particularly to new lawyers who need to start their client base.”

    RJ Harber, Attorney The Law Offices of RJ Harber

Frequently asked questions

  • How long does it take to start receiving leads?

    You can start receiving leads the same day you sign up with us. In our personalized demonstration, you will see examples of real leads in your practice area and location.

  • What am I paying for?

    Our lead generation service is a pay-per-lead program, meaning you only pay for the actual leads you receive. There are no other fees or commitments.

  • How does the lead get to me?

    Every time a consumer submits a form from one of our websites, requesting legal assistance in your practice area and location, we email you all of the details from that form.

  • What information do you provide?

    We’ve developed forms with questions specific to each practice area that collect full contact information and case-specific details. All of this information is relayed directly to you by email.

  • How many leads will become clients?

    This will depend largely on how well you follow up and on your particular practice area and location. As our testimonials show, many of our clients who follow our best practices (see below) have retained 10% to 20% or more of the leads they’ve received from us.

Tips and news


  • What Prospects Look For When Searching For A Lawyer

    Just as no two attorneys are the same, neither are any two clients. Each person is going to have their own unique needs they will want to have satisfied when looking for legal counsel. To appeal to these prospects, it is essential for a lawyer to have a website that appeals to all sorts of…

    read more
  • Marketing Your Law Firm in 2018, Part Three: Quality Control

    Making Sure Lead Generation, Follow-up, and Sign-ups Are Done Right *This article is the third in a three-part series in which we will examine lead tracking systems, best practices for following up with leads, and how to make sure that your intake team is handling leads correctly and professionally.   Few interactions are as critical…

    read more
  • Marketing Your Law Firm in 2018, Part Two: Best Practices for Following Up on Leads

    *This article is the second in a three-part series in which we will examine lead tracking systems, best practices for following up with leads, and how to make sure that your intake team is handling leads correctly and professionally.   Whether you are a small law firm or a solo practitioner, following up on leads…

    read more
  • Ways to Initiate Client Conversations

    While most attorneys understand that the first conversation with a potential client is one of the most critical steps to a successful sign-up, many approach these conversations with apprehension, nervousness, or even dread. The skills that you’ve developed in law school don’t always include sales and business development, and many lawyers would prefer to be…

    read more
  • How Proper Phone Etiquette Adds Value to Your Firm

    Potential clients have one thing in common;  they are not aware of the quality of your legal work.  They do not have the background to judge the strengths of your oral arguments or the written briefs or the way your attorneys present themselves in court.    All they know about your law firm and your legal…

    read more

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