Nearly two-thirds of smartphone owners use messaging more than five times a day to communicate with others. And people aren’t limiting their use of messaging to social communications — 65 percent of consumers say they’d consider using messaging to connect with a business to get information about a product or service or to schedule an in-person appointment.
Ngage Live Chat offers a Text-to-Chat feature that adds a “Text Us” option to your mobile website, Google Adwords campaigns, and Google Maps, allowing prospective clients to communicate with your firm via text messages 24/7.
Ngage creates a specific phone number that is answered by Ngage chat operators. When a potential client clicks the “Text Us” button on your law firm’s website, Google Adwords campaigns, or Google Maps, they are connected with a chat operator via the text message. The operator then collects the basic information about their case and their contact information. The completed transcript is then delivered to you via email, the same way as a standard Ngage live chat.
Text-to-Chat is particularly effective when combined with Google Adwords. Google introduced text-enabled ads to bring the efficiency and effectiveness of messaging to search ads. When you set up a Google Adwords campaign with the Ngage Live Chat service, every time a prospect clicks on an ad, they can easily text you to start a conversation.
Tapping on the texting option launches a user’s SMS app with a pre-written message tailored to the service they’re interested in. For example, “I’m looking for a personal injury lawyer.”Get info on text leads
Google gives consumers the ability to text your firm’s Google business listing directly through Text-to-Chat, offering another way for prospective clients to initiate contact with you. Law firms with Ngage Live Chat can activate this new feature from their Google My Business dashboard. Google Local Listing Text-to-Chat allows prospects to contact you through the medium they are most comfortable with and engages them at the point of contact to convert them to clients.Talk to an online advisor
Many advertisers are already using text-enabled ads, which allow them to take advantage of a new and faster way to connect with clients on mobile devices and increase conversion rates.
Text-to-Chat provides mobile users more flexibility than ever to choose how they want to connect with your firm. Through messaging, you can initiate valuable conversations with users by tapping into their preferred mode of communication. As Google begins to prioritize mobile-friendly sites and text-enabled ads, you don’t want to fall behind your competition.Learn about text-to-chat