Bankruptcy can be a profitable practice area for small firms and solo attorneys. According to the ABA, new firms can maximize their growth by focusing on a few practice areas. If you choose to prioritize bankruptcy, there will almost always be a demand for your services, especially during tough economic times.
Martindale-Nolo’s years of legal marketing experience have shown us the most effective ways to attract and maintain bankruptcy clients. Below are some strategies our clients say have worked best for them. If you want to move forward with these and other strategies and grow your practice, Martindale-Nolo is here to help.
Response times are just one of the 4 Rs required to optimize new client opportunities.
Increase the number of prospects you convert to clients with these nurturing tactics.
Effective marketing requires that you have a professional website and a presence on online directories. If prospects cannot find credible information about your firm, they will turn to other firms. Creating your online profile
Live chat, for example, offers a myriad of features that provide visitors to your site immediate gratification 24/7/365 while helping reduce your bounce rates and dramatically increasing your conversion rate. Features like live transfer allow you to instantly connect with the visitor before they leave a chat while text-to-chat offers the option to text directly from any mobile device. Read more
You should also remember that 90% of your leads are not going to become clients immediately. In order to retain your leads and turn them into clients, you must stay in touch, follow up with them, and keep them engaged. One effective strategy for continued engagement is to leverage your knowledge of your target audience and continue giving them bankruptcy information through your blog, email, and social media accounts. Read more
“I love my rep, the service and results. Every month, I receive a steady flow of 20 leads and retain clients from 20-25% of those leads. That's 4 new clients per month! I particularly like contributing articles, the user-friendly online dashboard and email notifications that enable me to manage my campaigns and respond to inquiries immediately.”
“I’ve tried several internet advertising services, and only Martindale-Nolo delivers quality leads of which I’ve been able to convert 10-20% to clients. Three years and thousands of leads later, Martindale-Nolo's lead generation service continues to deliver the highest ROI for my practice. There’s no doubt that attorneys will be successful with Martindale-Nolo, as long as they service the leads and follow best practices.”
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