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Grow your DUI practice

Proven strategies and tactics to attract DUI clients


Learn best practices from industry experts

The Martindale-Nolo Legal Marketing Network has helped thousands of attorneys market and grow their practice for over 100 years. In fact, over 650,000 consumers visit our DUI-specific websites every month looking for legal help. The demand for DUI legal services is high: 1.5 million people are arrested for drunk driving annually. Of all the law practice areas, DUI/DWI seems to be one of the best and most profitable for new and solo attorneys. According to the ABA and Martindale-Nolo clients, building a niche law practice like DUI makes it easier for an attorney to focus his/her time, energy and marketing efforts. Following are DUI law firm marketing ideas and resources that our clients have told us work to attract and retain more DUI clients and even win more DUI cases. When you’re ready to get more clients, we can help.
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Demonstrate your DUI knowledge to attract more clients


Educate yourself and your prospects

People charged with a DUI have an immediate need for help on what to do. They seek information after they are arrested, especially if it’s their first offense. You need to educate prospects on specific state and evolving laws, and you need to master the answers to the top questions they might ask, such as: What are the police allowed to do? What constitutes drunk driving in my state? What are the fines and consequences? What are my options to fight a DUI? Tap into What Everyone Should Know About DUIs, content briefs created for you to adapt and share with your prospects, positioning you as the most knowledgeable lawyer to handle their matter. This list will be updated on a regular basis to provide you with a steady stream of marketing content.
Content to attract prospects

Generate DUI leads


Tap into sources where DUI consumers go to find lawyers

So, now you’re prepared, but what’s the best way to get DUI leads? According to preliminary results from Martindale-Nolo’s 2016 State of Online Marketing report, more than 49% of attorneys say lead generation is their best performing advertising medium. Search engine optimization (SEO) and search engine marketing (SEM), including pay-per-click (PPC), were in #2 and #3 positions.
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Marketing tips & recommendations

Establish your online presence and credibility


Confirm for prospects that you are the right lawyer for them

Over 75% of consumers start their search for an attorney online, looking for information about you and your firm’s qualifications before they decide to retain your services. In fact they will often look up several attorneys. Having a professional website and online presence on directories where lawyers can be found becomes critical. If someone can’t find credible information about your firm, they’ll move along to the next attorney.
Creating your online profile

Engage prospects to increase conversion


Learn how to grab prospects' attention in just a few seconds

To convert phone calls or emails from website visitors into business for your firm, you need to make it as easy as possible for the reader to contact you. Encouraging interaction requires a thoughtful assessment of the myriad touchpoints for you online: email, contact forms, live chat, your social profiles, etc. and a corresponding strategy on how to respond. An example of this is Text-to-Chat, which gives mobile users the chance to ask questions via text message by clicking an ad extension. Google’s new tool engages users so that your business doesn’t miss a single opportunity.
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Respond and nurture your prospects for client retention


Follow-up time is critical

Results from a recent Martindale-Nolo survey show that most successful attorneys contact the prospective client in less than 1 hour – preferably within 15 minutes. This is so important – many attorneys spend an inordinate amount of money generating DUI leads but fail to retain clients simply because they don’t contact prospects immediately and constantly. It’s a proven fact that consumers will look up and vet multiple attorneys before they choose one so the attorney quickest to respond will often land the client. Remember, too, that 90% of the leads you get will not turn into immediate clients. You need to follow up on leads, stay in touch and engage them before and even after you make contact. Leverage what you know about your target audience to provide ongoing information and tips on DUI through email, your website blog and social media. Read more

DUI attorney testimonials


  • “I love your company because you are an ally and not just a vendor. Other vendors that we work with, we talk with, get our bill and we pay. It has always felt like you and your company have taken a personal interest in our company and helping us to become the best law firm possible.”

    Phil Harding, Principal Harding & Associates
  • “Our law firm has been using Ngage for the past year. It is simply an incredible service for our firm’s clients! The ability for Ngage personnel to meet the immediate need of a potential customer for instant communication has brought us a dramatic increase in business. Ngage is always fair with our billings and stays involved with our site and our needs. I wish I had known of them years ago!”

    Scott Kramer, Firm Administrator Jupiter Legal Advocates
  • “Martindale-Hubbell has provided our firm with a quality website that gets results! Their staff promptly responds to our inquiries and are quick to provide effective solutions to accomplish our goals.”

    Jeff Harding, Partner Harding, Harding & Harding
  • “The web site Martindale-Hubbell built was amazing. My colleagues, clients and friends have all commented that my website is amazing. The site is directly responsible for a 25% increase in business. The site explored new areas of law and this has resulted in new leads, new clients, new business that I did not have before.”

    James C. Zimmermann, Member The Law Offices of James C. Zimmermann
  • “Martindale-Nolo helps me grow my practice by providing a steady flow of leads pertinent to my DWI practice. I'd recommend the service, particularly to new lawyers who need to start their client base.”

    RJ Harber, Attorney The Law Offices of RJ Harber
  • “Martindale-Nolo is the perfect service for young attorneys and entrepreneurs like me. After researching online, I realized that no one would be looking for 'Ross Albers' and that I had to sign-up with Martindale-Nolo to get in front of people searching for 'DUI attorneys.'”

    Ross Albers, Attorney The Law Offices of Ross Albers
  • “I consistently receive inquiries and calls from potential new clients that found me through my website.”

    Scott R. Rosenberg The Law Office of Scott R. Rosenberg

DUI marketing solutions

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