Personal injury can be an extremely profitable practice area for solo attorneys and small firms. The ABA advises new firms to focus their marketing efforts on a small number of practice areas, and prioritizing personal injury can be an excellent choice. On the page that follows, you’ll find best practices for establishing and growing a personal injury practice. If you want to leverage these and other strategies to attract more clients, we are here to help.
To market effectively, it is imperative that you understand the needs of your target audience. Personal injury victims often find themselves bogged down with medical concerns in the immediate aftermath of their injuries, and they might not be initially convinced to take legal action. Unlike criminal defendants, they are not forced to find an attorney right away, and if they are considering legal action, they will want to know what kind of damages they can hope to recover. You must familiarize yourself with evolving state tort law, and you must be prepared to answer the following questions your prospects are likely to ask, such as:
Response times are just one of the 4 Rs required to optimize new client opportunities.
Increase the number of prospects you convert to clients with these nurturing tactics.
To market your firm effectively, it is imperative to have a professional website and a presence in online directories. If consumers are unable to find credible information on your firm, they will look elsewhere. Creating your online profile
One powerful tool for interaction is Text-to-Chat, which allows mobile users to ask questions over text message through an ad extension. With this new service, you can more readily connect with mobile users, and your business will not miss an important marketing opportunity. Read more
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