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Raise your online profile

Stand out with Martindale-Hubbell profiles

Gain exposure to 15 million visitors monthly

Differentiate yourself with robust professional profiles that confirm for prospective clients why you are the right lawyer for them. Highlight your experience, your reputation and your contact information. More than 15 million consumers monthly can view detailed information about your firm’s practice when they search for attorneys in your practice area and location on℠,, and other sites within our network.

Increase traffic to your website

Consumers find you on and and click to your website to learn more. In turn, customers receive nearly two million click-throughs annually to their websites. Because Google and other leading search engines view these sites as relevant, authoritative and trustworthy, links from them to yours provide additional SEO value for your site.

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Establish an instant connection with prospects

A single subscription displays your data on all three sites

Reach consumers on high-traffic pages on

Be seen by listing your profile on℠, our flagship consumer legal directory. Your credentials and photo will appear in the same destination millions of consumers visit when they seek answers to their legal questions. Your biographical and contact information will be visible to qualified prospects actively seeking to hire legal counsel.

Broaden your visibility to prospects with

Increase your chances of being found with feature-rich and highly personalized profiles on and its network of websites. Millions of consumers turn to Nolo for its well-regarded legal articles. Your profile can include video, articles and more to help your firm stand out.

Grow your business with increased referrals from provides the deep, rich information and powerful search capabilities that make it easy for other lawyers to find and refer you. The essential information on your profile also displays on in a format designed to showcase your legal expertise to other attorneys.

See how to establish your profile
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Robust profiles confirm you are the right choice


Customized professional profiles

Enhance your profile to attract the right clients with a full complement of features, including: firm and individual profiles; photos, case histories, payment methods and office locations; Call Tracking Number; onsite blogging; links to social profiles and videos.


Exclusive Martindale-Hubbell peer and client reviews and ratings

Martindale-Hubbell® peer and client reviews provide firsthand validation of your experience and distinguish you from competitors when they display on, and Google. Martindale-Hubbell® Peer Review Ratings™, the culmination of the peer review process and the gold standard in attorney ratings, recognize attorneys for their legal knowledge and ethical ability as determined by their peers.

Learn about reviews


Preferred Placements on

Take advantage of Preferred Placements to be front and center on search results pages for the 28 million unique annual visitors to Guaranteed page-one positioning of your firm on a city, county, state or national level enhances your visibility to consumers who are actively seeking legal counsel with your specific expertise.

Learn about preferred placement


Ask a Lawyer forum

Ask a Lawyer gives you 9,000 opportunities every month to win a new client by putting you in front of prospects at the exact moment they are searching for answers to their legal issue. Your responses demonstrate your knowledge and credibility, driving prospects to hire you to handle their matter.

Learn about Ask a Lawyer

See what our clients have to say about their professional profiles

  • “The return on investment is reciprocal to the amount of cases we get, and we’re really getting more and more cases with regard to how much we invest with”

    C. Todd Marks, Esquire Westchase Law P.A.
  • “I am a solo law firm in the Boston area and my professional profile on and has provided me with a consistent stream of quality leads.”

    Wyckoff Nissenbaum The Law Office of Wyckoff Nissenbaum
  • “Martindale-Hubbell provides comprehensive information regarding other firms, lawyers, their practice areas and ratings that is easy to navigate and up to date. The lawyer search feature is beneficial to both the legal community and non-legal community to evaluate/choose an attorney.”

    James W. Stuart, Partner Ogne, Alberts & Stuart, P.C.
  • “Ask a Lawyer is a great way for me to support my paid advertising on The interaction I have with consumers allows me to create content that links to my firm profile increasing my firm's visibility and web presence. In minutes each week I can optimize my LDC profile to achieve optimum SEO value.”

    Michael D. Siegel, Partner Siegel & Siegel, PC

Frequently asked questions about professional profiles

  • I have a website. Why do I need a professional profile?

    Martindale-Avvo sites act as legal-specific search engines for consumers searching for legal counsel. From there, more than three million prospects annually click through to our customers’ websites to learn more about them. Additionally, because Google and other leading search engines view,, and as relevant, authoritative and trustworthy, links from these sites to yours provide additional SEO value for your site.

  • Why do I need a profile on each of these websites?

    Prospective clients looking for lawyers use many different search terms, so you benefit by having your data appear in as many places as possible. Your Professional Profile information appears on,, and in a format best suited to each site’s visitors.

  • How do you get traffic to my profile?

    SEO specialists at Martindale-Avvo optimize,, and, so the sites themselves, as well as the firm and lawyer profiles on them, appear in the leading searching engines. We also utilize Search Engine Marketing (SEM) to drive traffic to our sites.

  • How does having both a Martindale-Hubbell profile and an Avvo profile help with Google rankings?

    Google and other leading search engines view, and as relevant, authoritative and trustworthy. Having a profile on these sites provides valuable backlinks to your website. Backlinks are a critical component of SEO. They help your website obtain more trust and authority with search engines, which in turn results in higher organic rankings.

  • My profile already appears on and Why do I need to become a subscriber?

    As a subscriber, we make sure you show up when visitors search for specific practice areas on and Non-subscribers only show for their specific firm name, and most site visitors do not search that way. Subscribers receive additional benefits, with the most important being the instant access that prospects have to your contact information, so they can call you, email you, or go to your website for more information and contact you from there. Nonsubscribers cannot be contacted from our sites.

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