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Whitepapers

  • Guide to nurturing law firm leads into a thriving client base


    Generating leads from networking and advertising costs time and money. But, this is only part of the battle for most attorneys. The process of turning a prospect (the lead) into a client, including attracting, screening and nurturing the prospect client and closing the business, requires careful planning and persistence.

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  • 2016 state of online marketing in the legal industry


    For a second year, Martindale-Nolo surveyed 300 attorneys to provide you with a real-time look at just what they are doing to market their practices and develop new client relationships.

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  • Industry best practices for managing client intake


    Technology continues to change the way consumers find, research, and connect with law firms, and this evolution is changing the way law firms develop and manage new client opportunities. As more potential clients become comfortable filling out online forms (lead generation forms) to be introduced to an attorney, large lead volumes are spurring many firms to add Client Development employees whose dedicated role is to qualify and engage leads. And Client Development processes increasingly involve using the latest communication means – such as texting – to engage new clients. Furthermore, the immediate nature of communication in today’s world has made responding to leads quickly an even bigger area of focus. Martindale-Nolo recently surveyed hundreds of law firms to determine the current best practices in client development.

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  • 2014 state of online marketing in the legal industry


    The Internet has permanently changed the legal industry. As part of our mission to help law firms of all sizes grow their businesses, Martindale-Nolo commissioned a study to get a real-time look inside the way the legal community approaches online marketing. The result: a fascinating and insightful whitepaper that explores the current state of how law firms market their practices and develop new client relationships – and many valuable takeaways for all types of practices.

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  • The 4Rs of Success


    The top 4 best practices for closing more deals, based on surveys and conversations with Martindale-Nolo clients.

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