Guide to Nurturing Law Firm Leads into a Thriving Client Base

Generating leads from networking and advertising costs time and money. But, this is only part of the battle for most attorneys. The process of turning a prospect (the lead) into a client, including attracting, screening and nurturing the prospect client and closing the business, requires careful planning and persistence.

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Selecting the Right Law Firm Website Design Company

Choosing the right website design —or redesign —company for your law firm’s site can be daunting. There are thousands of companies to choose from. Which one will be the best fit for your law firm? Whether your firm is redesigning its current site or embarking on its first web presence, this guide will help you make the right choice. Bonus checklist included.

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The Power of Online Legal Directories

More than 78 percent of consumers looking for an attorney start their search online. Even with a friend’s referral in hand, consumers turn to the internet to verify the credentials and reputation of the attorney’s name they received. With 1.3 million attorneys nationwide, how do you ensure consumers find you?

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Acquiring and Managing Online Reviews

The tipping point has been reached: having online reviews is no longer an option. As an attorney, you should know how to use these reviews to differentiate yourself from competitors and to promote and increase your practice.

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2016 State of Online Marketing in the Legal Industry

For a second year, Martindale-Nolo surveyed 300 attorneys to provide you with a real-time look at just what they are doing to market their practices and develop new client relationships.

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The Essential Social Media Collection

An essential and concise collection of social media resources for your convenience, including a link to our Social Media Blogthology (a collection of blog posts on social media in one handy guide). These attorney resources provide you quick access to insight and instruction on using social media effectively to grow your practice and establish your voice online.

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Industry Best Practices for Managing Client Intake

Technology continues to change the way consumers find, research, and connect with law firms, and this evolution is changing the way law firms develop and manage new client opportunities. As more potential clients become comfortable filling out online forms (lead generation forms) to be introduced to an attorney, large lead volumes are spurring many firms to add Client Development employees whose dedicated role is to qualify and engage leads. And Client Development processes increasingly involve using the latest communication means – such as texting – to engage new clients. Furthermore, the immediate nature of communication in today’s world has made responding to leads quickly an even bigger area of focus. Martindale-Nolo recently surveyed hundreds of law firms to determine the current best practices in client development.


2014 State of Online Marketing in the Legal Industry

The Internet has permanently changed the legal industry. As part of our mission to help law firms of all sizes grow their businesses, Martindale-Nolo commissioned a study to get a real-time look inside the way the legal community approaches online marketing. The result: a fascinating and insightful whitepaper that explores the current state of how law firms market their practices and develop new client relationships – and many valuable takeaways for all types of practices.


The 4Rs of Success

The top 4 best practices for closing more deals, based on surveys and conversations with Martindale-Nolo clients.


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