{"id":22,"date":"2011-05-16T17:25:56","date_gmt":"2011-05-16T17:25:56","guid":{"rendered":"http:\/\/mdh-marketingyourfirm.cert-lawlinks.com\/?page_id=22"},"modified":"2017-11-01T19:39:54","modified_gmt":"2017-11-01T19:39:54","slug":"ppc","status":"publish","type":"page","link":"https:\/\/www.martindale.com\/marketyourfirm\/ppc\/","title":{"rendered":"PPC"},"content":{"rendered":"<section class=\"grid-image-section \">\n        <div class=\"row homepage-image-content\" data-equalizer>\n\n            <div class=\"atty-info atty-info-right medium-12 large-7  end columns\" data-equalizer-watch>\n                <div class=\"atty-info-inner\" >\n                    <h2>Guarantee visibility with a pay-per-click campaign<\/h2><hr>\n                    <h3>Dedicated specialists help you invest wisely in search engine ads<\/h3>\n                    <p>Launching a pay-per-click campaign raises your firm\u2019s visibility and delivers targeted leads. It is the only way to guarantee prominent placement on Google and other search engines. However, setting the correct parameters is a challenging process that requires detailed knowledge and careful monitoring. The PPC specialists at Martindale-Hubbell understand what prospects are looking for and how to maximize your investment.<\/p>\n<p>PPC advertising empowers you to reach geographic areas beyond your office location. By increasing traffic to your site, you increase the probability of converting searchers into clients. Our team will customize a program that can combine with SEO to boost the return on your investment. <\/p>\n\n                    \n                <\/div>\n            <\/div>\n\n            <div class=\"atty-photo medium-12 large-5  columns atty-photo-right\" id=\"atty-photo\" data-equalizer-watch style=\"background: url(\/marketyourfirm\/wp-content\/uploads\/2017\/09\/IMG_Websites_PPC_01-1.jpg) center center no-repeat; background-size: cover;\">\n                <img src=\"https:\/\/www.martindale.com\/marketyourfirm\/wp-content\/themes\/marketingyourfirm\/images\/home-empty.png\" alt=\"left image\"  \/>\n            <\/div>\n        <\/div>\n\n    <\/section>\n\n<section class=\"sc-cta sub-banner-cta\" data-magellan >\n        <a href=\"#contact-us\">Talk with a PPC Analyst<\/a>\n    <\/section>\n\n<section class=\"marketing-solutions feature-icons\">\n        <div class=\"row\">\n            <div class=\"medium-1 columns\"><\/div>\n            <div class=\"medium-11 columns\">\n                <h2 class=\"title-marketing-solutions\">Use a search engine ad to enhance website results<\/h2><hr>\n                \n            <\/div>\n        <\/div>\n        <br \/>\n\n        <div class=\"row\">\n            <div class=\"small-12 medium-1 columns feature-icons-wrapper\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 62 62\"><title>presentation<\/title><g id=\"Layer_2\" data-name=\"Layer 2\"><g id=\"Icons\"><g id=\"presentation\"><path d=\"M31,62A31,31,0,1,1,62,31,31,31,0,0,1,31,62ZM31,1.77A29.23,29.23,0,1,0,60.23,31,29.26,29.26,0,0,0,31,1.77Z\"\/><rect x=\"38.32\" y=\"40.77\" width=\"1.42\" height=\"7.88\" transform=\"translate(-18.24 29.12) rotate(-33.65)\"\/><rect x=\"19.16\" y=\"44\" width=\"7.88\" height=\"1.42\" transform=\"translate(-26.92 39.16) rotate(-56.35)\"\/><rect x=\"30.35\" y=\"41.08\" width=\"1.42\" height=\"6.93\"\/><polygon points=\"47.35 42.11 14.78 42.11 14.78 16.21 24.68 16.21 24.68 17.63 16.19 17.63 16.19 40.69 45.93 40.69 45.93 17.63 37.44 17.63 37.44 16.21 47.35 16.21 47.35 42.11\"\/><path d=\"M44.87,39.63H17.26V18.69H44.87ZM18.67,38.21H43.45V20.11H18.67Z\"\/><path d=\"M35.9,20H26.22v-3.9H35.9Zm-8.27-1.42h6.85V17.49H27.64Z\"\/><rect x=\"27.8\" y=\"25.8\" width=\"1.42\" height=\"7.56\"\/><rect x=\"24.61\" y=\"30.85\" width=\"1.42\" height=\"2.5\"\/><rect x=\"21.42\" y=\"28.63\" width=\"1.42\" height=\"4.72\"\/><rect x=\"27.8\" y=\"34.65\" width=\"1.42\" height=\"1.42\"\/><rect x=\"24.61\" y=\"34.65\" width=\"1.42\" height=\"1.42\"\/><rect x=\"21.42\" y=\"34.65\" width=\"1.42\" height=\"1.42\"\/><rect x=\"21.42\" y=\"22.96\" width=\"4.84\" height=\"1.42\"\/><rect x=\"32.05\" y=\"25.91\" width=\"8.86\" height=\"1.42\"\/><rect x=\"32.05\" y=\"28.87\" width=\"8.86\" height=\"1.42\"\/><rect x=\"32.05\" y=\"31.82\" width=\"8.86\" height=\"1.42\"\/><\/g><\/g><\/g><\/svg>\n            <\/div>\n            <div class=\"small-12 medium-11 columns marketing-solutions-content\" role=\"main\">\n                <h3>Detailed campaign analysis<\/h3>\n                <p>We work to make your PPC campaign as cost-effective as possible by using the best analytics data available. This way, we know what prospects are searching for and ensure that your investment is directed toward the most productive keywords.<\/p>\n                             \n            <\/div>\n        <\/div>\n<\/p>\n<p>\n        <div class=\"row\">\n            <div class=\"small-12 medium-1 columns feature-icons-wrapper\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 62 62\"><title>graph<\/title><g id=\"Layer_2\" data-name=\"Layer 2\"><g id=\"Icons\"><g id=\"graph\"><path d=\"M31,62A31,31,0,1,1,62,31,31,31,0,0,1,31,62ZM31,1.77A29.23,29.23,0,1,0,60.23,31,29.26,29.26,0,0,0,31,1.77Z\"\/><path d=\"M33.75,44.12H28.38V35.81h5.37ZM29.8,42.7h2.53V37.23H29.8Z\"\/><path d=\"M47.71,44.12H42.34V24.94h5.37ZM43.76,42.7h2.53V26.35H43.76Z\"\/><path d=\"M40.73,44.12H35.36V37.39h5.37ZM36.78,42.7h2.53V38.81H36.78Z\"\/><path d=\"M26.77,44.12H21.4v-4.3h5.37ZM22.82,42.7h2.53V41.24H22.82Z\"\/><rect x=\"14.58\" y=\"42.82\" width=\"2.72\" height=\"1.42\"\/><rect x=\"14.58\" y=\"39.87\" width=\"2.72\" height=\"1.42\"\/><rect x=\"14.58\" y=\"36.92\" width=\"2.72\" height=\"1.42\"\/><rect x=\"14.58\" y=\"33.97\" width=\"2.72\" height=\"1.42\"\/><rect x=\"14.58\" y=\"31.02\" width=\"2.72\" height=\"1.42\"\/><rect x=\"14.58\" y=\"28.07\" width=\"2.72\" height=\"1.42\"\/><rect x=\"14.58\" y=\"25.12\" width=\"2.72\" height=\"1.42\"\/><rect x=\"14.58\" y=\"22.16\" width=\"2.72\" height=\"1.42\"\/><rect x=\"14.58\" y=\"19.21\" width=\"2.72\" height=\"1.42\"\/><rect x=\"14.58\" y=\"45.77\" width=\"33.16\" height=\"1.42\"\/><\/g><\/g><\/g><\/svg>\n            <\/div>\n            <div class=\"small-12 medium-11 columns marketing-solutions-content\" role=\"main\">\n                <h3>Careful performance monitoring<\/h3>\n                <p>Monitoring PPC campaigns and making changes based on performance takes more time than most attorneys can devote to marketing. Our dedicated specialists manage your entire campaign and adjust it regularly to produce the best possible results and generate the most leads.<\/p>\n                             \n            <\/div>\n        <\/div>\n<\/p>\n<p>\n        <div class=\"row\">\n            <div class=\"small-12 medium-1 columns feature-icons-wrapper\">\n                <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 62 62\"><title>content<\/title><g id=\"Layer_2\" data-name=\"Layer 2\"><g id=\"Icons\"><g id=\"content\"><path d=\"M31,62A31,31,0,1,1,62,31,31,31,0,0,1,31,62ZM31,1.77A29.23,29.23,0,1,0,60.23,31,29.26,29.26,0,0,0,31,1.77Z\"\/><path d=\"M48.77,45.25H12.46V19.06H48.77Zm-34.9-1.42H47.36V20.48H13.88Z\"\/><polygon points=\"45.94 35.03 15.29 35.03 15.29 21.84 45.94 21.84 45.94 24.15 44.52 24.15 44.52 23.25 16.71 23.25 16.71 33.62 44.52 33.62 44.52 32.73 45.94 32.73 45.94 35.03\"\/><path d=\"M23,37.84V41H16.71V37.84H23m1.42-1.42H15.29v6h9.15v-6Z\"\/><path d=\"M33.78,37.84V41H27.46V37.84h6.32m1.42-1.42H26v6h9.15v-6Z\"\/><path d=\"M44.52,37.84V41H38.2V37.84h6.32m1.42-1.42H36.79v6h9.15v-6Z\"\/><path d=\"M48.77,20.48H12.46V15H48.77Zm-34.9-1.42H47.36V16.41H13.88Z\"\/><rect x=\"14.76\" y=\"17\" width=\"1.32\" height=\"1.42\"\/><rect x=\"17.05\" y=\"17\" width=\"1.33\" height=\"1.42\"\/><rect x=\"19.35\" y=\"17\" width=\"1.33\" height=\"1.42\"\/><polygon points=\"24.04 31.5 23.38 31.5 17.14 28.36 23.38 25.22 24.04 25.22 24.04 26.64 23.71 26.64 20.29 28.36 23.71 30.09 24.04 30.09 24.04 31.5\"\/><path d=\"M47.33,26.61v3.51H24.78V26.61H47.33m1.42-1.42H23.37v6.35H48.75V25.19Z\"\/><rect x=\"24.71\" y=\"27.65\" width=\"23.58\" height=\"1.42\"\/><path d=\"M50.53,31.53h-2V30.11h1.71v-3.5H48.55V25.2h2a1.2,1.2,0,0,1,1.15,1.25v3.83A1.2,1.2,0,0,1,50.53,31.53Z\"\/><\/g><\/g><\/g><\/svg>\n            <\/div>\n            <div class=\"small-12 medium-11 columns marketing-solutions-content\" role=\"main\">\n                <h3>Powerful advertising content<\/h3>\n                <p>Our PPC specialists know how to deliver a compelling, targeted message within the tight constraints of a PPC ad. We create landing pages with strong conversion potential. We are able to craft a unique presentation that meets your objectives.<\/p>\n                             \n            <\/div>\n        <\/div>\n<br \/>\n\n    <\/section>\n\n<section class=\"grid-image-section \">\n        <div class=\"row homepage-image-content\" data-equalizer>\n\n            <div class=\"atty-info atty-info-right medium-12 large-7 large-push-5 end columns\" data-equalizer-watch>\n                <div class=\"atty-info-inner\" data-magellan>\n                    <h2>How we launch and monitor your PPC program<\/h2><hr>\n                    <h3>Our specialists create and adjust your campaign<\/h3>\n                    <p>After you discuss your goals and budget parameters with one of our dedicated marketing professionals, we develop a campaign that targets the terms and timeframes that are most likely to generate clients. Your PPC specialist reviews your ad\u2019s ability to generate traffic and conversions while suggesting adjustments based on your feedback. By watching each ad\u2019s daily performance and keeping track of market trends, we can implement appropriate changes in a timely manner. <\/p>\n\n                    <a class=\"button homepage-orange-button\" href=\"#contact-us\">Request PPC Information<\/a>\n                <\/div>\n            <\/div>\n\n            <div class=\"atty-photo medium-12 large-5 large-pull-7 columns atty-photo-left\" id=\"atty-photo\" data-equalizer-watch style=\"background: url(\/marketyourfirm\/wp-content\/uploads\/2017\/09\/IMG_Websites_PPC_02-1.jpg) center center no-repeat; background-size: cover;\">\n                <img src=\"https:\/\/www.martindale.com\/marketyourfirm\/wp-content\/themes\/marketingyourfirm\/images\/home-empty.png\" alt=\"left image\"  \/>\n            <\/div>\n        <\/div>\n\n    <\/section>\n\n<section class=\"faqs light-grey-background\">\n        <div class=\"row\">\n            <div class=\"medium-12 columns\">\n                <h2>Frequently asked questions about PPC advertising<\/h2>\n            <\/div>\n        <\/div>\n        <div class=\"row\">\n            <div class=\"medium-12 columns\">\n                <ul class=\"accordion\" data-accordion data-allow-all-closed=\"true\">\n                    <li class=\"accordion-item\" data-accordion-item>\n                        <a href=\"#\" class=\"accordion-title\">How do I judge the program\u2019s success?<\/a>\n                        \n                        <div class=\"accordion-content\" data-tab-content>\n                            <p>Prior to launch, we will provide an informed estimate of the leads you should receive given your campaign targets and investment level. You can work with your account manager to see monthly stats on your ad campaign's performance.<\/p>\n                        <\/div>\n                    <\/li><li class=\"accordion-item\" data-accordion-item>\n                        <a href=\"#\" class=\"accordion-title\">What if I need to make changes?<\/a>\n                        \n                        <div class=\"accordion-content\" data-tab-content>\n                            <p>Our PPC team is available to help you evaluate the success of your program and make instant adjustments.<\/p>\n                        <\/div>\n                    <\/li><li class=\"accordion-item\" data-accordion-item>\n                        <a href=\"#\" class=\"accordion-title\">What type of investment is required?<\/a>\n                        \n                        <div class=\"accordion-content\" data-tab-content>\n                            <p>Each firm and location is different, but we ensure that you establish a program that values your investment, meets your budget and obtains meaningful results.<\/p>\n                        <\/div>\n                    <\/li><li class=\"accordion-item\" data-accordion-item>\n                        <a href=\"#\" class=\"accordion-title\">Who writes the advertisement?<\/a>\n                        \n                        <div class=\"accordion-content\" data-tab-content>\n                            <p>Martindale-Hubbell pay-per-click specialists create a compelling advertisement that promotes your message within the strict character limits established by Google and other websites where your ad appears.<\/p>\n                        <\/div>\n                    <\/li><li class=\"accordion-item\" data-accordion-item>\n                        <a href=\"#\" class=\"accordion-title\">Where will my PPC advertising appear?<\/a>\n                        \n                        <div class=\"accordion-content\" data-tab-content>\n                            <p>In addition to showing up on the top and bottom of results pages when someone conducts a relevant search, your advertisement can appear within pertinent online articles and on social media platforms.  <\/p>\n                        <\/div>\n                    <\/li>\n                <\/ul>\n            <\/div>\n        <\/div>\n    <\/section>\n\n\n\n<section class=\"image-text-slider-wrapper \">\n        <div class=\"row\">\n            <div class=\"medium-12 columns\">\n                <div class=\"image-text-slider-heading\">\n                    <h2 class=\"title-landing-testimonials\">Learn about the latest developments in pay-per-click<\/h2><hr>\n                <\/div>\n                <div class=\"image-text-slider\">\n                    <ul class=\"slides\" >\n                        <li>\n                            <div class=\"row\">\n                                <div class=\"small-12 medium-3 columns image-text-slider-photo text-center\">\n                                    <img width=\"360\" height=\"360\" src=\"https:\/\/www.martindale.com\/marketyourfirm\/wp-content\/uploads\/2019\/08\/ppc1-620x620.jpg\" class=\"attachment-360x360 size-360x360 wp-post-image\" alt=\"ppc\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.martindale.com\/marketyourfirm\/wp-content\/uploads\/2019\/08\/ppc1-620x620.jpg 620w, https:\/\/www.martindale.com\/marketyourfirm\/wp-content\/uploads\/2019\/08\/ppc1-150x150.jpg 150w, https:\/\/www.martindale.com\/marketyourfirm\/wp-content\/uploads\/2019\/08\/ppc1-768x768.jpg 768w, https:\/\/www.martindale.com\/marketyourfirm\/wp-content\/uploads\/2019\/08\/ppc1-1024x1024.jpg 1024w, https:\/\/www.martindale.com\/marketyourfirm\/wp-content\/uploads\/2019\/08\/ppc1.jpg 1080w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/>\n                                <\/div>\n                                <div class=\"small-12 medium-9 columns image-text-slider-content\" data-equalizer-watch>\n                                    <h3>PPC Advertising \u2013 How to Get Started<\/h3>\n                                    <p class=\"entry-meta\">\n                                        <span class=\"entry-meta-tablet\">By <a href=\"#\" class=\"entry-meta-link\">Guest Blogger<\/a>\n                                        <span class=\"meta-sep\"> | <\/span>\n                                        Published Wednesday, August 14th, 2019\n                                        <span class=\"meta-sep\"> | <\/span><\/span>\n                                        <span class=\"entry-meta-tablet\">Posted in <a href=\"#\" class=\"entry-meta-link\">PPC<\/a>\n                                        <span class=\"meta-sep\"> | <\/span>\n                                        Leave a Comment<\/span>\n                                    <\/p>\n                                    <p>\n                                        As the internet has increasingly become the place where people turn to find information relating to problems they are experiencing, online advertising has become a necessity for lawyers looking to raise awareness of their practice and get new clients through their door. PPC advertising, also known as \u201cpay-per-click,\u201d is\u00a0a strong\u00a0online marketing strategy\u00a0for lawyers. In terms&hellip;\n                                    <\/p>\n                                    <a href=\"https:\/\/www.martindale.com\/marketyourfirm\/blog\/ppc-advertising-how-to-get-started\/\" class=\"homepage-white-button\">read more<\/a>\n                                <\/div>\n                            <\/div>\n                        <\/li><li>\n                            <div class=\"row\">\n                                <div class=\"small-12 medium-3 columns image-text-slider-photo text-center\">\n                                    <img width=\"360\" height=\"360\" src=\"https:\/\/www.martindale.com\/marketyourfirm\/wp-content\/uploads\/2016\/04\/PPC_Blog.jpg\" class=\"attachment-360x360 size-360x360 wp-post-image\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.martindale.com\/marketyourfirm\/wp-content\/uploads\/2016\/04\/PPC_Blog.jpg 360w, https:\/\/www.martindale.com\/marketyourfirm\/wp-content\/uploads\/2016\/04\/PPC_Blog-150x150.jpg 150w\" sizes=\"(max-width: 360px) 100vw, 360px\" \/>\n                                <\/div>\n                                <div class=\"small-12 medium-9 columns image-text-slider-content\" data-equalizer-watch>\n                                    <h3>PPC Is a Legal Marketing Secret Weapon<\/h3>\n                                    <p class=\"entry-meta\">\n                                        <span class=\"entry-meta-tablet\">By <a href=\"#\" class=\"entry-meta-link\">Ben McHugh<\/a>\n                                        <span class=\"meta-sep\"> | <\/span>\n                                        Published Tuesday, April 19th, 2016\n                                        <span class=\"meta-sep\"> | <\/span><\/span>\n                                        <span class=\"entry-meta-tablet\">Posted in <a href=\"#\" class=\"entry-meta-link\">PPC<\/a>\n                                        <span class=\"meta-sep\"> | <\/span>\n                                        Leave a Comment<\/span>\n                                    <\/p>\n                                    <p>\n                                        Consider all the ways you target potential clients with advertising. That billboard of yours reaches every driver on the highway. Your newspaper ad reaches hundreds of readers and subscribers. But how many of those reached are actually in the market for your services at that time? Most people driving to work or reading the newspaper&hellip;\n                                    <\/p>\n                                    <a href=\"https:\/\/www.martindale.com\/marketyourfirm\/blog\/ppc-is-a-legal-marketing-secret-weapon\/\" class=\"homepage-white-button\">read more<\/a>\n                                <\/div>\n                            <\/div>\n                        <\/li>\n                    <\/ul>\n                <\/div>\n            <\/div>\n        <\/div>\n    <\/section>\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":17,"comment_status":"open","ping_status":"closed","template":"myf_template-b.php","meta":[],"_links":{"self":[{"href":"https:\/\/www.martindale.com\/marketyourfirm\/wp-json\/wp\/v2\/pages\/22"}],"collection":[{"href":"https:\/\/www.martindale.com\/marketyourfirm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.martindale.com\/marketyourfirm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.martindale.com\/marketyourfirm\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.martindale.com\/marketyourfirm\/wp-json\/wp\/v2\/comments?post=22"}],"version-history":[{"count":17,"href":"https:\/\/www.martindale.com\/marketyourfirm\/wp-json\/wp\/v2\/pages\/22\/revisions"}],"predecessor-version":[{"id":10215,"href":"https:\/\/www.martindale.com\/marketyourfirm\/wp-json\/wp\/v2\/pages\/22\/revisions\/10215"}],"wp:attachment":[{"href":"https:\/\/www.martindale.com\/marketyourfirm\/wp-json\/wp\/v2\/media?parent=22"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}