James I. Serota

James I. Serota: Attorney with Greenberg Traurig, LLP


James I. Serota concentrates his practice on antitrust and business litigation. Jamie has prosecuted treble damage antitrust claims and defended civil and criminal antitrust litigation and investigations in a wide variety of industries, particularly regulated industries. He is currently defending a pharmaceutical company in federal and state civil and criminal antitrust investigations and litigation, a waste disposal company in a state antitrust investigation, and an ocean carrier in an antitrust class action. He has just completed the defense one of China's largest pharmaceutical companies, a state-owned enterprise, in a series of multidistrict class actions in the United States alleging price-fixing of Vitamin C. He has also just completed the defense of a leading title insurer in 78 class actions in 12 states alleging price-fixing, all resulting in defendants' judgments.


•Antitrust criminal and civil litigation
•Complex and multi-district litigation
•Antitrust counseling

Awards & Recognition

•Listed, The Best Lawyers in America, Commercial Litigation, 2012-2017
•Listed, Euromoney's Guide to World's Leading Competition and Antitrust Lawyers, 2008-2016
•Listed, Chambers USA Guide, 2013-2016
•Listed, Super Lawyers magazine, New York Metro Super Lawyers, 2006-2016
•Rated, AV Preeminent 5.0 out of 5

AV , AV Preeminent , Martindale-Hubbell Distinguishedand Martindale-Hubbell Notable are certification marks used under license in accordance with the Martindale-Hubbell certification procedures, standards and policies.

Articles, Publications, & Lectures


•Author, The Energy Antitrust Handbook, A Guide to the Electric and Gas Industries, ABA Section of Antitrust Law, Principal Editor and Contributor, 2002
•Author, Monopoly Pricing in a Time of Shortage, 33 Loyola University Chicago Law Journal 791, Summer 2002
•Editorial Board, Antitrust Law Developments, ABA Section of Antitrust Law, Editorial Board, 5th Ed., 2002
•Author, Cooperation under the Microscope: An antitrust analysis of joint ventures, strategic alliances and teaming agreements, CCH Power and Telecom Law, September/October 1999
•Author, Communicating with the Enemy: A Guide to Collaborative Persuasion of Federal and State Regulators under the Antitrust Laws, CCH Power & Telecom Law, March/April 1998
•Author, Defining Price Competition Rules in the Evolving Deregulated Electric Utility Industry, CCH Power & Telecom Law, October 1997
•Author, Increasing Competition in the Electric Utility Industry and Decreasing Consumer Welfare: An Antitrust Paradox, 64 Antitrust Law Journal 303, 1996
•Contributing Author, Basic Antitrust Law: The Use and Abuse of Monopoly Power, Practicing Law Institute, 1994
•Contributing Author, Criminal Antitrust Litigation, ABA Antitrust Section, 1993
•Contributing Author, Refusals to Deal & Exclusive Distributorships, ABA Antitrust Section, Monograph No. 9, 1983


•Speaker, Criminal Antitrust - Defending a Case, International Business and Crime: FCPA and Criminal Antitrust, Georgia State Bar, Atlanta, GA, April 25, 2012
•Speaker, What is Sauce for the Goose is Sauce for the Gander: Aligning U.S. and International Requirements for Regulatory Immunity, ABA Antitrust Spring Meeting, Washington, D.C., March 2012


•Testimony before the Committee on Judiciary, U.S. House of Representatives, on Antitrust Aspects of Electricity Deregulation, June 4, 1997
•Testimony on behalf of the American Bar Association before the Committee on the Judiciary, U.S. Senate concerning repeal of the McCarran-Ferguson Act (April 1989) and before the Subcommittee on Economic and Commercial Law Committee on the Judiciary, U.S. House of Representatives (July 1989)

Associated News & Events

Press Releases

09.06.16 Greenberg Traurig Team Assists Vista Equity Partners to Acquire RDC

08.17.16 33 Greenberg Traurig New York Attorneys Listed in 2017 Edition of Best Lawyers in America

06.09.16 25 Greenberg Traurig New York Attorneys, 6 Practices Included in the 2016 Chambers USA Guide

02.23.16 Greenberg Traurig's Miguel Flores, James Serota and Victor Manuel Frias Participate In ICC Mexico Commission on Competition Event

10.21.15 74 Greenberg Traurig New York Attorneys Recognized in 2015 Edition of New York Metro Super Lawyers

08.19.15 30 Greenberg Traurig New York Attorneys Included in the 2016 Edition of Best Lawyers in America

09.24.14 65 Greenberg Traurig New York Attorneys Recognized in 2014 Edition of New York Metro Super Lawyers

08.21.14 29 Greenberg Traurig New York Attorneys Included in 2015 Edition of Best Lawyers in America

05.28.14 2014 Edition of Chambers USA Guide Recognizes Greenberg Traurig New York Attorneys

05.23.14 Greenberg Traurig Attorneys, Practices Included in 2014 Chambers USA Guide


12.05.16 DOJ and FTC's Antitrust Division Issue Hiring and Compensation Guidance for Human Resource Professionals

12.05.16 The GT M&A Report Vol. 8, Ed. 2

11.17.14 Department of Justice Emphasizes Importance of Antitrust Compliance Programs In Recent Policy Speeches

11.17.14 Antitrust Quarterly, Fall 2014

08.29.12 Antitrust Quarterly, Summer 2012

02.29.12 Antitrust Quarterly, Winter 2011-2012

06.02.11 Antitrust Quarterly, Spring 2011

03.07.11 Antitrust Quarterly, Winter 2010/11

12.07.10 Antitrust Quarterly, Fall 2010

09.10.10 Antitrust Quarterly, Summer 2010

Noteworthy Experience

•Auto parts, retail automobiles, newspapers, apparel, footwear, retail distribution, pharmaceuticals, banks, broadcasting, health care products, health care and title insurance, chiropractic services, optometric products and services, electronic and online games, forest products, fire safety products, food products, giftware, milk, military and commercial aircraft, transportation services, including rail, ocean shipping, inland barges and motor carriers, petrochemicals, laundry products, computer software and hardware, electric and electronic components, electric power, oil, coal, natural gas and telecommunications.

Areas of Practice (6)

  • Technology, Media & Telecommunications
  • China
  • Litigation
  • Global Energy & Infrastructure
  • Antitrust Litigation and Competition
  • Life Sciences & Medical Technology

Education & Credentials

Contact Information:
212.801.2277  Phone
212.224.6155  Fax
University Attended:
Washington University in St. Louis, B.A., 1968
Law School Attended:
Northwestern University School of Law, J.D., cum laude, Senior Editor, Northwestern Law Review, 1971
Year of First admission:
1971, Illinois; 1978, District of Columbia; 1981, New York

Professional & Community Involvement

•Board Member, Advisory Board, BNA Antitrust & Trade Regulation Report, 2015-2016
•Board Member, Law Board, Northwestern University School of Law, 1997-Present
•Council Member, Antitrust Section, American Bar Association, 1997-2000
•Chair, Fuel and Energy Industry Committee, Antitrust Section, American Bar Association, 1994-1997
•Chair, Insurance Industry Committee, Antitrust Section, American Bar Association, 1987-1990
•Member, The Association of the Bar of the City of New York
•Antitrust and Trade Regulation Committee, 1988-1990
•Antitrust Columnist and Member, Advisory Board of CCH Power and Telecom Law, 1997-1999

Birth Information:
Chicago, Illinois, October 20, 1946
Reported Cases:
Significant Representations: Defended targets of various criminal investigations for price fixing.; Won dismissal of monopolization, restraint of trade, and unfair competition claims by disfavored distributor of satellite radios. ( U.S. Electronics Inc v. Directed Electronics, Inc ., S.D.N.Y.).; Representation of NEDG, one of China's largest pharmaceutical companies, a state owned enterprise, in a series of multidistrict class actions in the United States alleging price fixing of Vitamin C. Forced plaintiff to withdraw direct purchaser claims in response to motion to compel arbitration. ( In Re Vitamin C Antitrust Litigation ).; Won dismissal of 78 class actions in 12 states against First American in a series of class actions involving pricing of title insurance.; Defense of Ganx, giftware manufacturer in class actions involving tying of virtual toys to minimum giftware purchases.; Representation of Progressive Waste, leading waste management company against claims of attempted monopolization. ( All Star Carts v. BFI, et. al , E.D.N.Y), resulting in summary judgment for defendant.; Defended antitrust counsel for eight defendants in antitrust class action in automobile industry. ( In Re Mercedes Benz Antitrust Litigation , D.N.J.); Prosecuted treble damage claim by large defense contractor for price fixing against manufacturers of titanium alloys. ( Fairchild Industries v. TMCA, RMI and Lawrence Aviation , E.D.N.Y.); Defended insurance company against price fixing claim after Supreme Court reversal of summary judgment. ( Pireno v. Union Labor Life Insurance , S.D.N.Y.); Won dismissal of indictment for obstruction of justice in connection with corrugated container price fixing investigation. ( United States v. Treadway & Cone , N.D.Tex); Achieved defendant's verdict after trial in trustee and class action under ERISA for recovery of pension funds lost in merger transaction; argued sucessful appeal. ( Hall v. Fairchild Industries , N.D.Fla & 11th Circuit Court of Appeals); Assistant Lead Counsel for United States Department of Justice. ( United States v. IBM , S.D.N.Y.)

Peer Reviews

  • 5.0/5.0
  • A Martindale-Hubbell Peer Rating reflects a combination of achieving a Very High General Ethical Standards rating and a Legal Ability numerical rating.

*Peer Reviews provided before April 15, 2008 are not displayed.

Client Reviews

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