Sarah Peyronnel

Sarah Peyronnel: Attorney with Duane Morris LLP
  • Associate at Duane Morris LLP
  • 1540 Broadway, 14th Floor, New York, NY 10036
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Sarah Peyronnel practices in the area of intellectual property law, with a concentration on trademarks, copyrights, brand protection and entertainment.

Ms. Peyronnel counsels clients on trademark clearance, prosecution, maintenance, as well as global protection of brands. She represents clients who maintain extensive international trademark portfolios. Ms. Peyronnel also has experience with trademark enforcement, including enforcement against online infringement, and litigation of trademark, trade dress and copyright cases.

Ms. Peyronnel has litigated cases involving a broad range of claims, including trademark and trade dress infringement, trademark and trade dress dilution, federal and common law unfair competition, false advertising, counterfeiting and copyright infringement in federal court. Her trademark litigation experience also includes opposition and cancellation proceedings before the TTAB and collaborating with counsel outside the U.S. on foreign opposition and cancellation actions.

Ms. Peyronnel negotiates, reviews and drafts trademark and copyright licenses and assignments, trademark co-existence agreements, settlement agreements, marketing and public relations services agreements, sponsorship agreements, talent agreements and has experience negotiating, reviewing and drafting agreements in various areas of the motion picture and music industries, including music placement agreements, life story rights agreements and production agreements.

She represents and counsels clients from the consumer products, technology, food, beverage, fashion, jewelry, entertainment, art and cannabis industries on a broad range of issues related to trademarks, copyrights, brand protection, as well as rights of publicity and privacy.

Ms. Peyronnel has an active pro bono practice, including representing educational non-profits, violence prevention organization and global participatory art project.

Ms. Peyronnel is admitted to practice in New York and Paris. She is a member of the International Trademark Association (INTA), the New York State Bar Association and the French American Bar Association. She received her law degree from Paris Nanterre University (Universite Paris 10 Nanterre) in France, where she attended a highly selective double major program focused on French, British and American Law, and holds an LL.M. from Benjamin N. Cardozo School of Law. She is a native speaker of French.


•Duane Morris LLP
- Associate, 2011-present
- Legal Intern, March 2010-2011
•Gray Krauss Stratford Des Rochers LLP
- Intern, 2010
•Warner Brothers Records, Inc.
- Intern, 2009

Selected Speaking Engagements

•CLE Presenter, The Concept of Parody in Copyright Law, Duane Morris IP Meeting, June 2015

Selected Publications

•Co-author, Trademark Litigation: Likelihood of Confusion, Practical Law, Thomson Reuters, 2017

Education & Credentials

Contact Information:
212 471 1896  Phone
212 214 0940  Fax
Law School Attended:
Université Paris Ouest Nanterre La Défense, J.D., 2008; Benjamin N. Cardozo School of Law, Yeshiva University, LL.M., 2009
Year of First Admission:
U.S. District Court for the Southern District of New York; Paris, France; U.S. District Court for the Eastern District of New York; New York

Professional Activities

•International Trademark Association
•New York City Bar Association
•French American Bar Association

•French American Chamber of Commerce

Reported Cases:
Representative Matters: Non-Litigation Matters: Coordinated international filing programs to register trademarks throughout the world on behalf of leading consumer products and financial services companies and various start-ups.; Ongoing maintenance of international trademark portfolio for leading cookware company.; Ongoing representation of consumer goods company in enforcement of trademarks and copyrights.; Represented consumer goods company in review and clearance of new product packaging and assessment of trade dress strength.; Represented consumer goods company in review of competing product packaging and labels to assess whether copyright, trademark or trade dress infringement claims arise.; Represented popular art project in enforcement of copyrights.; Represented popular athlete in negotiation of Talent Agreement and Marketing Agreement with NFL International LLC.; Litigation Representative Matters: Obtained dismissal on behalf of Conopco, Inc. d/b/a Unilever of all claims brought by manufacturer and supplier American Accessories International, LLC, which had alleged breach of contract, promissory estoppel, promissory fraud, negligent misrepresentation and fraudulent concealment.; Obtained temporary restraining order on behalf of Ben & Jerry's Homemade, Inc. in litigation alleging claims of trademark infringement and tarnishment of Ben & Jerry's trademarks, trade dress and ice cream flavor names by an adult film company.; Obtained on behalf of Kwik Lok Corporation, partial summary judgment in a trademark infringement and dilution case, as well as a successful opposition to Schutte Bagclosures Inc.'s motions for summary judgment and dismissal of counterclaims.; Obtained partial summary judgment in Digital Millennium Copyright Act case, holding that cloud storage of music files does not constitute copyright infringement and that the DMCA applies to pre-1972 works -- both cases of first impression and of enormous impact for the music industry.; Represented defendant in case involving trademark infringement and unfair competition claims in connection with Swiss Army and Swiss Military trademarks and logos in connection with watches.; Represented plaintiff in a trade dress infringement litigation involving the product packaging of leading ice cream brands.; Represented plaintiff in a copyright infringement litigation involving the advertising campaigns for leading ice cream brands.; Represented Conopco, Inc. d/b/a Unilever in trademark infringement action based on Defendants' unauthorized importation, distribution, offering for sale and sale of counterfeit and/or gray goods bearing the DOVE, LUX, CARESS and/or LEVER 2000 trademarks.; Represented leading mattress company before the U.S. Appellate Court for the Second Circuit located in New York for a trademark infringement case.; Selected Trademark Trial and Appeal Board Inter Partes Proceedings: Represented Brooklyn-based whiskey distillery in opposition proceeding before the Trademark Trial and Appeal Board involving issues of likelihood of confusion, genericness, descriptiveness, deceptive misdescriptiveness and fraud.; Represented leading tea brand in cancellation proceeding before the Trademark Trial and Appeal Board involving issues of abandonment.; Represented opposer, consumer products company, in an opposition proceeding against applicant's U.S. trademark application for the PUP CICLES trademark on the grounds that applicant's PUP CICLES mark was likely to cause confusion with opposer's world-famous POPSICLE family of marks.; Pending representation of leading liquor company in cancellation proceeding against registration for MALIBU in connection with a number of products that are within client's natural zone of expansion and which hinders client's application to register its famous MALIBU logo in connection with new goods.; Ongoing representation of leading cognac house as opposer in trademark opposition proceeding against other leading cognac house involving claims of trademark invalidity, trademark descriptiveness and misdescriptiveness and fraud arising out of applicant's use, planned use and application for registration of the designation X.X.O in connection with the distribution, marketing and sale of alcoholic beverages, including but not limited to Cognac.

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New York, New York

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