• Advertising of Medical Products and Summary of Product Characteristics (SmPC) Before the European Court of Justice
  • May 12, 2011 | Authors: Peter W.L. Bogaert; Grant H. Castle; Genevieve Michaux
  • Law Firms: Covington & Burling LLP - Brussels Office ; Covington & Burling LLP - London Office ; Covington & Burling LLP - Brussels Office
  • The EU Court of Justice just issued two long awaited rulings on the interpretation of the rules governing advertising of medicines in Europe. They address (i) the requirement that all advertising must comply with the prescribing information (SmPC) for the product and (ii) the distinction between advertising and information with regard to posting approved product labelling on a company website.