| Biography | Gary Hailey's practice focuses on advertising and marketing law involving both traditional marketers and the direct response/infomercial industry. With many years of experience in both the public and private sectors, Mr. Hailey provides clients with an abundance of inside knowledge about the regulatory process and its implications for their advertising and marketing efforts. Mr. Hailey offers his clients practical advice concerning ways to reduce their legal exposure without reducing the effectiveness of their marketing efforts. He is a highly skillful advocate before federal and state government agencies and the National Advertising Division of the Council of Better Business Bureaus. Before he joined Venable, Mr. Hailey was the general counsel for regulatory affairs for a NYSE-listed infomercial producer, where he was responsible for legal review of all the company's advertising and promotional efforts. Prior to that, he served as attorney advisor to a member of the Federal Trade Commission and program advisor in the FTC's Bureau of Consumer Protection. Significant Matters Recently, Mr. Hailey has defended Federal Trade Commission investigations involving dietary supplements and other consumer products. He also has handled Consumer Product Safety Commission and state attorney general investigations and National Advertising Division, Electronic Retailing Self-Regulatory Program and television network challenges for several different clients. Activities Mr. Hailey speaks and writes extensively on regulatory issues, including a regular legal column for Response magazine. Industries Consumer Products and Services Dietary Supplements, Cosmetics and Functional Foods Consumer Financial Protection Bureau Task Force Government Experience Attorney Advisor to the Commissioner, Federal Trade Commission Memberships District of Columbia Bar Association News December 19, 2011, Robert Davis, Longtime Antitrust Litigator and Former Advisor to FTC Chair Jon Leibowitz, Joins Venable September 14, 2011, 75 Venable attorneys listed in The Best Lawyers in America® 2012 August 23, 2010, 65 Venable attorneys receive 2011 Best Lawyers honors November 5, 2009, Best Lawyers recognizes 24 Washington-area Venable attorneys in Washington Post supplement October 30, 2009, Gary Hailey quoted in Association Trends on nonprofit blogging and new FTC guidelines February 26, 2009, Gary Hailey discusses FTC's rejection of the Mirror Image Doctrine with Response August 25, 2008, Fifty-nine Venable Attorneys Earn Best Lawyers in America Honors October 18, 2004, Lisa Jose Fales Joins Venable's Advertising/Marketing Practice Honors Listed in The Best Lawyers in America for Advertising Law (Woodward/White, Inc.) Legal 500 recognized Mr. Hailey as one of the nation's leading advertising attorneys in the 2009 edition of Legal 500 US Publications January 5, 2012, Advertising News & Analysis - January 5, 2011
Jeffrey D. Knowles, Roger A. Colaizzi, Gary D. Hailey, Gregory J. Sater
Advertising Alert December 15, 2011, Advertising News & Analysis - December 15, 2011
Jeffrey D. Knowles, Roger A. Colaizzi, Gary D. Hailey, Gary D. Hailey, Gregory J. Sater
Advertising Alert December 8, 2011, Advertising News & Analysis - December 8, 2011
Jeffrey D. Knowles, Roger A. Colaizzi, Gary D. Hailey, Gregory J. Sater, Daniel S. Silverman, Ellen Traupman Berge, Andrew E. Bigart, Mikhia E. Hawkins
Advertising Alert December 2, 2011, Advertising News & Analysis - December 2, 2011
Jeffrey D. Knowles, Roger A. Colaizzi, Gary D. Hailey, Thomas E. Gilbertsen, Kristalyn J. Loson, Jonathan L. Pompan, Ian D. Volner
Advertising Alert November 17, 2011, Advertising News & Analysis - November 17, 2011
Jeffrey D. Knowles, Roger A. Colaizzi, Gary D. Hailey, Ashley W. Craig, Stuart P. Ingis, Joshua J. Kaufman
Advertising Alert November 10, 2011, Advertising News & Analysis - November 10, 2011
Jeffrey D. Knowles, Gary D. Hailey, Thomas A. Cohn, Mikhia E. Hawkins, Stuart P. Ingis, Michael A. Signorelli
Advertising Alert November 3, 2011, Advertising News & Analysis - November 3, 2011
Jeffrey D. Knowles, Gary D. Hailey, Ian D. Volner, Mikhia E. Hawkins, Gregory J. Sater
Advertising Alert October 27, 2011, Advertising News & Analysis - October 27, 2011
Jeffrey D. Knowles, Gary D. Hailey, Mikhia E. Hawkins
Advertising Alert October 21, 2011, Advertising News & Analysis - October 21, 2011
Jeffrey D. Knowles, Gary D. Hailey, Emilio W. Cividanes, Stuart P. Ingis, Ellen Traupman Berge
Advertising Alert October 13, 2011, Advertising News & Analysis - October 13, 2011
Jeffrey D. Knowles, Gary D. Hailey, Gregory J. Sater, Jonathan L. Pompan, Kristalyn J. Loson, Christopher S. Crook
Advertising Alert October 7, 2011, Advertising News & Analysis - October 7, 2011
Jeffrey D. Knowles, Gary D. Hailey, Melissa Landau Steinman, Stephen E. Marshall, Ben D. Whitwell
Advertising Alert September 30, 2011, Advertising News & Analysis - September 30, 2011
Jeffrey D. Knowles, Gary D. Hailey
Advertising Alert September 22, 2011, Advertising News & Analysis - September 22, 2011
Jeffrey D. Knowles, Gary D. Hailey, Mikhia E. Hawkins, Jonathan L. Pompan,Melissa Landau Steinman
Advertising Alert September 8, 2011, Advertising News & Analysis - September 8, 2011
Jeffrey D. Knowles, Gary D. Hailey, Mikhia E. Hawkins
Advertising Alert September 1, 2011, Advertising News & Analysis - September 1, 2011
Jeffrey D. Knowles, Gary D. Hailey, Ellen Traupman Berge, Mark B. Harrison,Mikhia E. Hawkins
Advertising Alert August 25, 2011, Advertising News & Analysis - August 25, 2011
Jeffrey D. Knowles, Gary D. Hailey, Mikhia E. Hawkins
Advertising Alert August 18, 2011, Advertising News & Analysis - August 18, 2011
Jeffrey D. Knowles, Gary D. Hailey, Meaghan Hemmings Kent, Claudia A. Lewis-Eng, Melissa Landau Steinman
Advertising Alert August 11, 2011, Advertising News & Analysis - August 11, 2011
Gary D. Hailey, Jeffrey D. Knowles, Thomas E. Gilbertsen, Janet F. Satterthwaite
Advertising Alert August 4, 2011, Advertising News & Analysis - August 4, 2011
Gary D. Hailey, Jeffrey D. Knowles, Roger A. Colaizzi, Todd R. Farnsworth, Claudia A. Lewis-Eng, Elissa Brockbank Reese, Janet F. Satterthwaite
Advertising Alert July 28, 2011, Advertising News & Analysis - July 28, 2011
Jeffrey D. Knowles, Jill B. Deal, Gary D. Hailey, Stuart P. Ingis, Jonathan L. Pompan, Tara Sugiyama Potashnik
Advertising Alert March 2011, Online Marketer Will Pay FTC $250,000 for Misleading Product Reviews by Affiliates
Gary D. Hailey
Advertising Alert November-December 2010, Legal Advice on Using the New Media
Gary D. Hailey, Mikhia E. Hawkins
Nonprofit World
Related Topic Area(s): Corporate Governance, Electronic Communications, Employment Law November 2010, Enforcement Follows Clear Warning in FTC Blogger Case
Jeffrey D. Knowles, Gary D. Hailey
Electronic Retailer Magazine October 21, 2010, FTC Proposes to Amend "Green Guides" to Cover Association Environmental Certifications and Seals of Approval
Gary D. Hailey
Related Topic Area(s): Antitrust and Trade Regulation October 2010, FTC Proposes Revised Green Marketing Guides
Melissa Landau Steinman, Ian D. Volner, Gary D. Hailey
Client Alerts September 2010, Suggested Approaches to Preemption Following the Dodd-Frank Act
CFPB Watch July 2010, Venable CFPB Watch: Introducing the New Sheriff in Town
CFPB Watch July 11, 2010, The FTC Fires a Warning Shot After AnnTaylor's Blogging Adventure
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine November 2, 2009, What Associations Need to Know about the Revised FTC Endorsements and Testimonials Guides
Gary D. Hailey, Mikhia E. Hawkins
Related Topic Area(s): Antitrust and Trade Regulation, Electronic Communications, Meeting, Vendor and Government Contracts, Social Media October 2009, "New Media" Provisions of Revised FTC Endorsement and Testimonial Guides
Gary D. Hailey
Client Alerts October 5, 2009, FTC Guides Concerning the Use of Endorsements and Testimonials in Advertising
Jeffrey D. Knowles, Gary D. Hailey
Client Alerts September 2009, Compare But Beware
Gary D. Hailey
Electronic Retailer Magazine July 20, 2009, Consumer Financial Protection Agency: A Jack of All Trades but Master of None
William J. Donovan, Suzanne Fay Garwood, Gary D. Hailey
Financial Services Alert January 1, 2009, Legal Review: FTC Decides 'Results Not Typical' No Longer Good Enough
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine November 1, 2008, Legal Review: Sometimes, a Second Strike Means You're Out!
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine July 1, 2008, Legal Review: 'But I'm Not the Only One...' Isn't a Legal Defense
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine May 1, 2008, Legal Review: FTC Act's Section 5 Apparently Applies Across the Board
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine March 1, 2008, Legal Review: Q-Ray Ruling Brings Pain to Over-the-Top Advertisers, FTC
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine November 1, 2007, Legal Review: FTC After Trudeau... In Other News, Liz Taylor to Wed (Again)
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine September 1, 2007, Legal Review: You Can't Turn Down This 2-for-1 Offer
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine July 1, 2007, Legal Review: That Seventies Rule - The Magnusson-Moss Warranty Act
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine May 1, 2007, Legal Review: Finding a Limit to 'Brother's Keeper' Regulations
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine March 2007, Business Opportunity Rule: A Grave Threat
Gary D. Hailey
Electronic Retailer Magazine March 1, 2007, Legal Review: 'Results May Vary' May No Longer Suffice for the FTC
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine January 1, 2007, Legal Review: Looking Back Tells Us What's Ahead for the FTC in 2007
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine November 1, 2006, Legal Review: You Say Tomato, I Say Placebo
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine March 1, 2006, Legal Review: Strike Two! You're Out?
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine January 1, 2006, Legal Review: Customer Complaints? Answer Their Calls!
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine November 1, 2005, Legal Review: Are You Your Brother's Keeper?
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine July 1, 2005, Report Your Defective Products to the CPSC Immediately
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine January 1, 2005, Claiming Sufficient Substantiation Is No Easy Task
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine November 1, 2004, There's No Escaping an FTC 'Avalanche'
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine August 1, 2004, Congress Urges FTC to Crack Down on Spammers
Gary D. Hailey
Response Magazine May 1, 2004, CAN-SPAM Act's 'Primary Purpose' Definition Creates Gray Area
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine February 1, 2004, Looking Closer at FTC's List of 7 False Weight-Loss Claims
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine November 1, 2003, FTC Misses Mark in Ab Force Complaint
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine August 1, 2003, Ex Parte Proceedings Can Be Unfriendly and Expensive for Defendants
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine February 4, 2003, Supplementary Comments Of The Electronic Retailing Association To The Federal Trade Commission's Workshop and Staff Report On Advertising Of Weight-Loss Products
Gary D. Hailey, Jeffrey D. Knowles September 1, 2002, We Regulate You. We Regulate You Not
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine March 1, 2002, National 'Do-No-Call' List
Not the FTC's Only Scary Idea in TSR Proposals
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine November, 1, 2001, 'Muris Unveils 'Privacy Agenda' Stressing Expanded Enforcement
Jeffrey D. Knowles, Gary D. Hailey
Response Magazine March 1, 2001, Is Scientific Evidence Enough?;The FTC Requirements for Evidence are Vague at Best
Gary D. Hailey, Jeffrey D. Knowles January 1, 2001, Protect Yourself With the Truth
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine October 1, 2000, Is Anyone Safe from the FTC?;The FTC goes after Enforma's producers and hosts
Gary D. Hailey, Jeffrey D. Knowles February 1, 2000, Big Brother is Still Watching The FTC cracks down on Bumble Bee Seafoods while continuing its efforts to; protect consumers on the Web
Gary D. Hailey, Jeffrey D. Knowles October 1, 1999, The Legal Issues of the Global Internet Market
Gary D. Hailey
Web Merchant Magazine September 1, 1999, The Monster in the Mirror: Reflections on the FTC's use of the 'mirror image doctrine'
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine August 1, 1999, FTC: National Nanny Again?
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine August 1, 1999, FTC's Web Workshop
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine July 1, 1999, FTC Rules and the Web
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine June 1, 1999, Preparing for Your Career at the FTC
Gary D. Hailey June 1, 1999, Surf's Up at the FTC
Gary D. Hailey
Web Merchant Magazine May 1, 1999, SPAM Regulated
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine April 1, 1999, Web Marketers Self-Regulation and Privacy
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine February 1, 1999, FTC Takes Active Role in Web Marketing: Agency takes traditional enforcement activity online
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine January 1, 1999, Government Goes Surfing: Agencies team up in search for deceptive Web ads
Gary D. Hailey, Jeffrey D. Knowles
Response Magazine July 1, 1996, Claim Jumping
Gary D. Hailey May 1, 1996, Am I My Brother's Keeper? The Federal Trade Commission's Efforts To Expand Indirect Liability For Deceptive Advertising And Marketing Practices
Gary D. Hailey April 1, 1996, The Fitness Market Is Hot But It's Easy To Get Burned
Gary D. Hailey, Jeffrey D. Knowles
Electronic Retailing Magazine February 1, 1996, FTC Telemarketing Rule
Gary D. Hailey February 1, 1996, High-Tech Marketplace Will Lead To Greater Consumer Empowerment According To Speakers At FTC Hearings
Gary D. Hailey Events/Speaking Engagements Past Events May 3, 2011 - May 5, 2011, Response Expo 2011
Jeffrey D. Knowles, Ellen Traupman Berge, Roger A. Colaizzi, Edward F. Glynn, Jr., Gary D. Hailey, Todd A. Harrison, Claudia A. Lewis-Eng, David C. Meyer, Ari N. Rothman, Joe A. Shull, Bret P. Siciliano February 28, 2011 - March 2, 2011, ERA's Great Ideas Summit
Jeffrey D. Knowles, Edward F. Glynn, Jr., Gary D. Hailey, Claudia A. Lewis-Eng, Todd A. Harrison, Roger A. Colaizzi, Ellen Traupman Berge, Thomas A. Cohn, Mikhia E. Hawkins January 20, 2010, Complying with the FTC Act when Using Social Media in Advertising (Webinar)
Gary D. Hailey |