James R. Prochnow: Lawyer with Greenberg Traurig, LLP

James R. Prochnow

Denver,  CO  U.S.A.

Peer Rating
AV® Preeminent

Client Rating

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Experience & Credentials Ratings & Reviews

Practice Areas

  • Life Sciences & Medical Technology
  • Health & FDA Business
  • Advertising
  • Marketing
  • Sweepstakes & Promotions Law
  • Pharmaceutical
  • Medical Device & Health Care Litigation
  • Global Trade & Investment
  • Proposition 65
  • Federal Regulatory and Administrative Law
Contact InfoTelephone: 303.572.6500
Fax: 720.904.7646
University Hamline University, B.A., 1965
Law SchoolWilliam Mitchell College of Law, J.D., 1969
Admitted1969, Minnesota; 1975, Colorado

Professional & Community Involvement

•Adjunct Professor, University of Denver Law School, 2003 and 2004: Food & Drug Law
•Board Member, Camp Soaring Eagle Foundation
•Board Member, Natural Products Foundation
•Member, American Bar Association
•Member, American Herbal Products Association
•Member, Colorado Bar Association
•Member, Colorado Bar Association/Denver Bar Association, Professionalism Coordinating Council
•Member, Denver Bar Association
•Member, Federalist Society
•Member, The International Association of Defense Counsel (IADC)
•Member, Metropolitan Conciliation Panel
•Member, National Nutritional Foods Association

BornHutchinson, Minnesota, September 22, 1943

James R. Prochnow concentrates his practice on regulatory affairs and litigation, with an emphasis on food and drug law, advertising law and intellectual property issues. Jim has experience in commercial, administrative and federal government litigation and administrative matters, including matters before the Food and Drug Administration, the Federal Trade Commission and various federal courts.

Prior to joining the firm, Jim was a litigator with the U.S. Department of Justice and a staff attorney at the White House.

Areas of Concentration

•Defense of Federal Trade Commission investigations concerning false and misleading advertising
•Advice on safe and aggressive marketing without violating advertising laws
•Food and drug regulatory law, with emphasis on dietary supplements, OTC drugs, cosmetics, medical devices and homeopathic drugs
•Advice about FDA inspections and defense of enforcement actions, including Warning Letters, commenced by the FDA
•General commercial litigation and dispute resolution
•CODEX, EU and related international trade issues
•Multi-level marketing agreements, related advice and litigation
•Preparation of ingredient formulation, manufacturing and distribution agreements
•General IP advice with respect to patents, trade secrets, and trademarks, particularly for companies in the food and drug industries

Awards & Recognition

•Rated, AV Preeminent 5.0 out of 5

AV, BV, AV Preeminent and BV Distinguished are registered certification marks of Reed Elsevier Properties Inc., used under in accordance with the Martindale-Hubbell certification procedures, standards and policies.

Associated News & Events

Press Releases

01.20.15 Greenberg Traurig Team Focuses on Federal Regulatory and Administrative Law
10.12.12 Greenberg Traurig Father-Son Team Join Natural Products Foundation Legal Advisory Council
12.02.11 Greenberg Traurig Shareholder James Prochnow appointed to the Natural Products Foundation Board of Directors
03.24.10 Pro Bono Spotlight - March
01.29.10 Pro Bono Spotlight - January
04.18.07 Greenberg Traurig Wins Dismissal of Antitrust Claims Against Gaia Herbs

Published Articles

07.09.12 Contract Manufacturer Contracts


04.30.09 New Final Rule -- Prior Notice of Imported Food Shipments

Articles, Publications, & Lectures

•Presenter, Ten Significant Risk Factors to Consider When Investing in or Buying a Food Company, FundingPost Food Investing Conference, New York, NY, August 21, 2014
•Speaker, Get a Deeper Understanding of the Detention of Imported Food and the Release of That Food to You, SupplySide Marketplace: SupplySide Why, May 1, 2013
•Quoted, $2m Weight Loss Ruling Sends Warning to Bogus Claim Makers, Nutra Ingredients-USA.com, January 13, 2010
•Author, The Paralegal's Practical Guide to Pre-Trial Case Management in Federal Court, January 28, 2003
•Presenter, What is a Safe Dietary Supplement? NSF International Seminar on Dietary Supplements, Las Vegas, NV, December 4, 2002
•Presenter, A Careful Look at the Soluble Fiber-Coronary Heart Disease Health Claim Rule, ExpoEast, October 5, 2002
•Presenter, Effective Use of Consumer Testimonials for Novel Ingredients in Functional Foods, Wellness, Energy & Functional Beverages Conference, Orlando, FL, January 28-29, 2002
•Presenter, The Regulatory Atmosphere for the Fascinating Future of Functional Foods, Institute of Food Technologists, Dallas, TX, June 14, 2000
•Presenter, Cutting Edge Developments in the Regulation of Ephedra Products, AHPA Ephedra International Symposium, Washington, D.C., December 9-10, 1999
•Presenter, Functional Foods: Cutting Edge Developments, Annual Meeting of the American Association of Cereal Chemists, Seattle, WA, November 2, 1999
•Presenter, Marketing Opportunities in DSHEA: Sec. 5 Literature Containing Therapeutic Information - The 20 Most Frequently Asked Questions, Nutri-Market Seminar, Denver, CO, January 26, 1998
•Presenter, Products Liability Coverage: A Realistic Assessment of the Need for Adequate Coverage. Expo East, Baltimore, MD, September 18, 1997
•Presenter, Key Regulatory and Product Liability Issues in the Labeling and Promotion of Dietary Supplements, Nutri-Market Seminar, Denver, CO, March 24, 1997


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Office Information

James R. Prochnow

1200 17th Street, Suite 2400
DenverCO 80202


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