Jennifer Ko Craft: Lawyer with Gordon Silver

Jennifer Ko Craft

View Jennifer Ko Craft 's Martindale-Hubbell Connected Profile
Las Vegas,  NV  U.S.A.

Peer Rating
AV® Preeminent

Client Rating

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Experience & Credentials Ratings & Reviews

Practice Areas

  • Intellectual Property
  • Entertainment & Sports
  • Intellectual Property Litigation
University Yonsel University, Comparative Literature Program, 1995; University of California, Irvine, B.A., English Literature, 1997; University of Arizona, Graduate School of Management, M.B.A., 2001
Law SchoolUniversity of Arizona, James E. Rogers College of Law, J.D., 2001
Admitted2002, Nevada; U.S. District Court, Nevada


American Bar Association's Intellectual Property and Entertainment Sections, Member

State Bar of Nevada's Technology and Intellectual Property Section, Member

Clark County Bar Association, Member

American Intellectual Property Law Association (AIPLA), Member

International Trademark Association (INTA), Member

Grand Slam For Children hosted by The Andre Agassi Charitable Foundation, Volunteer


Ms. Craft, an AV/Preeminent Attorney as rated by Martindale-Hubbell, is a shareholder in and the chairman of the firm's Intellectual Property and Entertainment & Sports Departments. She practices primarily in the areas of domestic and international trademark and copyright prosecution, licensing and enforcement. Ms. Craft consults with clients in identifying various protectable aspects of the clients' products, services and concepts, and in developing and managing their intellectual property portfolios. She also resolves trademark, copyright, and domain name disputes, including the resolution of disputes over contested trademarks before the Trademark Trial and Appeal Board and appeals before the Copyright Office and enforces clients' intellectual property rights on the Internet.

In addition to her prosecution practice, Ms. Craft drafts and negotiates a variety of agreements in the intellectual property, entertainment, and sports fields, including endorsement and personal services agreements and personal management agreements for athletes, artists and entertainers, option and purchase agreements for motion pictures and television shows, production and collaboration agreements for live stage shows and licensing and merchandising agreements.

Representative Matters Include:

Launch of New Product Lines - Assisted client with launch of new product lines by drafting non-disclosure agreements for potential business partners, work for hire agreements for contractors, terms of use and privacy policies for websites, sweepstakes and contest rules, branding of new product lines domestically and internationally, reviewing marketing materials to ensure proper use of their intellectual property, and enforcing the clients' intellectual property rights against others.

Securing, Enforcing and Licensing IP - Assisting various companies, including, casino, nightclub, restaurant and bar owners and operators, and real estate developers and management companies in clearing title for property names, securing the rights associated with the names, licensing their intellectual property to others, and enforcing their rights against unauthorized users.

Licensing Entertainment Rights - Assisting production companies and artists in the licensing and distribution of their rights in live and recorded musical and dance performances, television shows, and sporting and entertainment events by drafting production agreements, talent agreements, and rights of publicity and location releases, securing rights to perform music and other recordings at events, and registering the trademarks and copyrights embodied in the performances, shows and events.

Endorsement and Sponsorship Agreements - Assisting talent and entertainment and sport companies with licensing their publicity rights and intellectual property to others for merchandising, endorsement and sponsorship purposes and offering private label products and services.

Clearing Title for Creative Works - Assisting authors and other artists in clearing title for books and other creative works.

Registration of Trademarks in Foreign Jurisdictions - Working with a network of foreign counsel to register trademarks in the European Union, Canada, Mexico, Macau, Brazil, Argentina, Chile, Uruguay, South Africa, Russia, China, Hong Kong, Thailand, Japan, South Korea, Singapore, United Arab Emirates, New Zealand, Australia, Belize and elsewhere.

Representative Clients Include:

Kardashian and Jenner family, Sylvester Stallone, Ultimate Fighting Championship, Shaquille O'Neal, Shane Victorino, Alex Rodriguez, Amar'e Stoudemire, Lamar Odom, Matt Barnes, Kyrie Irving, Gold & Silver Pawn Shop, Xyience, and others


Nationally Ranked for Most Trademark Filings - Ranked three years in a row (2006, 2007 and 2008) for the most trademark filings with the United States Patent and Trademark Office. She was ranked in:
Q3 of 2006: 1st in Nevada and 3rd in the nation
Q1 of 2007: 1st in Nevada and 21st in the nation
Q4 of 2007: 1st in Nevada and 1st in the nation
Q1 of 2008: 1st in Nevada and 23rd in the nation

Contributed to Top 40 in Nation Ranking - Contributed to the firm ranking in the top 40 in the nation in 2007 and top 30 in 2008 and 2009 for the most trademark filings.

Recognized by Best Lawyers of America - Listed in 2013 and 2014 for Trademark Law, Las Vegas.

Nevada Business Magazine as a Legal Elite - Selected by her peers as one of the top attorneys in Nevada. Ms. Craft is among only 1% of Nevada attorneys to be named as such in 2010 - 2014.

Vegas INC: Top Lawyer - Recognized in Vegas INC as a Top Lawyer.

Mountain States Super Lawyers - Selected as a Super Lawyer in 2014 and named 'Rising Star' in 2008 - 2011 by Super Lawyers magazine. Selections were also based on peer reviews and only a select few of Nevada attorneys are named each year.

In Business Las Vegas - Named by In Business Las Vegas as one of the top 40 Under 40 business leaders in Southern Nevada in 2010. Criteria for being selected included community service, entrepreneurial spirit and impact on their respective industries. The honorees were selected from various industries, not exclusive of just the legal field.

Star Lawyer in Nevada by Benchmark - Selected in 2009 as 1 of only 6 Star Lawyers in Nevada by Benchmark. Selections were based on consistent positive feedback and recommendations by both clients and peers.

AV/Preeminent Attorney as rated by Martindale-Hubbell


Author, Right of Publicity Laws: Nevada, originally published by Practical Law, 2014

Author, Trademark Laws: Nevada, originally published by Practical Law, 2014

Author, Protecting IP Must Pair with any Sports Organization's Branding, Sports Business Journal, 2012

Author, Covering the Bases in Licensing Agreements, Communique Magazine, 2011

Author, How leagues, licensees can guard against gray market intrusion, Sports Business Journal, 2010

Author, Properties, Licensees Must Cover All Bases in License Agreement, Sports Business Journal, 2010

Author, Setting the Record Straight, Nevada Lawyer Magazine, 2009

Author, You Don't Have to be Intellectual to Understand Intellectual Property: An Introduction to Five Basic IP Principles, Nevada Lawyer Magazine, 2006

In the News

Fifteen Gordon Silver Attorneys Featured In The 2014 Nevada Legal Elite

Gordon Silver is delighted to announce that fifteen of our attorneys have been recognized in Nevada Business Magazine as Nevada's Legal Elite of 2014.

Posted on: Jun 18th, 2014 Posted In: Press Releases Source:

Thirty Gordon Silver Lawyers Selected As Super Lawyers For 2014 Mountain States Super Lawyers

Gordon Silver is pleased to announce that 19 of our lawyers have been selected for inclusion in the 2014 edition of Mountain States Super Lawyers. In addition, 11 of our lawyers have been selected as Rising Stars.

Posted on: Apr 11th, 2014 Posted In: Press Releases Source:

Gordon Silver Part of Power Women Roundtable

In March 2014, Gordon Silver had the priviledge of hosting a power women roundtable. Moderated by Connie Brennan, publisher and CEO of Nevada Business Magazine, the roundtable brought together power women leaders to discuss topics most relevant in today's market including: mentoring for other women, work-life balance and what the future looks like for women in the corporate world.

Posted on: Apr 01st, 2014 Posted In: GS In the News Source: Nevada Business Magazine

Trademark Laws: Nevada

A Q&A guide to Nevada laws protecting trade-marks. This Q&A addresses state laws governing trademark registration, infringement, dilution, counterfeiting, unfair competition and deceptive trade practices. By Jennifer Ko Craft and Elias P. George

Posted on: Feb 28th, 2014 Posted In: Publications Source: Practical Law, by Thomson Reuters

Right of Publicity Laws: Nevada

A Q&A guide to Nevada right of publicity laws. This Q&A addresses the types of persons and aspects of identity protected by the right of publicity, remedies for violations of the right, defenses to right of publicity claims, personal jurisdiction and choice of law considerations, and transfer and licensing of the right in the state of Nevada. By Jennifer Ko Craft

Posted on: Feb 27th, 2014 Posted In: Publications Source: Practical Law, by Thomson Reuters

Gordon Silver Noted in Top 5 Patent Firms In Nevada

Gordon Silver was listed in the Top 5 law firms who most often represented clients in patent cases filed in Nevada in 2010-2013. Information listed was based on data available in the Lex Machina database as of January 2014.

Posted on: Feb 27th, 2014 Posted In: GS In the News Source: UNLV Law Blog: Patent Law

Nine Gordon Silver Lawyers Named As 2014 Best Lawyers

Gordon Silver is pleased to announce that nine of our lawyers have been selected for inclusion in the 2014 Edition of Best Lawyers.

Posted on: Aug 15th, 2013 Posted In: Press Releases Source: Best Lawyers in America

Executive Snapshot: Jennifer Ko Craft

Shareholder and department chair Jennifer Ko Craft discusses intellectual property law, her areas of strength, secrets to success, and what is challenging and most interesting about the practice of intellectual property law.

Posted on: Jul 22nd, 2013 Posted In: GS In the News Source: Las Vegas Business Press

Changing Legal Landscape: Commercial Real Estate, Intellectual Property Seen As New Frontiers in Las Vegas Law

Shareholders, Christine Bricker and Jennifer Ko Craft quoted in Vegas INC article discussing the changing legal landscape for Las Vegas law. Hot areas included were real estate and intellectual property law.

Posted on: Jul 22nd, 2013 Posted In: GS In the News Source: Vegas INC

You Don't Have to be Intellectual to Understand Intellectual Property: An Introduction to Five Basic IP Principles

This informative article covers the differences between marks, copyrights and patents; how to obtain one of these marks; the costs involved and duration of coverage; when to file for at state mark versus a Federal mark. Originally published in Nevada Lawyer, November 2006, this article contains valuable information. By Jennifer Ko Craft

Posted on: Jun 22nd, 2013 Posted In: Publications Source: Nevada Lawyer

Reported CasesRepresentative Cases; LITIGATION; Ms. Craft has successfully represented: Andre Agassi in a trademark infringement action against Target over the use of the AGASSI name on footwear. Stefanie Graf in a cybersquatting and trademark infringement matter regarding a third party's registration of her name in a domain name address; Shaquille O'Neal in in a trademark infringement against a third party over the use of the SHAQTUS mark and character. Manzen dba Xyience in a trademark infringement action against Pom Wonderful over the use of the XENERGY BLU POM name on energy drinks.

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Office Information

Jennifer Ko Craft

3960 Howard Hughes Parkway, 9th Floor
Las VegasNV 89169-5978


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