Kenneth R. Florin: Lawyer with Loeb & Loeb LLP

Kenneth R. Florin

Partner
New York,  NY  U.S.A.
Phone212.407.4966

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Experience & Credentials
 

Practice Areas

  • Advanced Media and Technology
  • Advertising and Promotions
  • Advertising Disputes
  • Branded Entertainment
  • Digital and Social Media
  • Entertainment and IP Litigation
  • Privacy
  • Security and Data Optimization
  • Sports
  • Technology and Outsourcing
 
University University of Michigan, B.A., 1988
 
Law SchoolColumbia University, J.D., 1992
 
Admitted1992, Connecticut; 1993, New York
 
Memberships 

Affiliations

• Member, Board of Advisors, Brand Activation Association (2004-Present)

 
BornQueens, New York, 1966
 
Biography

Kenneth R. Florin is one of the industry’s leading experts on matters involving the convergence of advertising and promotions, emerging media, technology and privacy law. In addition to a rich background in traditional marketing and communications, he has been a pioneer in counseling clients at the increasingly blurred cross section of issues associated with the use of new technologies, digital media, and emerging content production and distribution models to extend their global reach. Mr. Florin also counsels clients in the media, finance, healthcare, insurance, pharmaceutical and information technology sectors to protect and leverage valuable data assets in the domestic and international marketplace.

Mr. Florin represents Fortune 500 companies, media companies, advertising and promotions agencies, social media platforms, sports leagues and teams, and new media and interactive ventures, advising them on the development of their advertising and promotion strategies, online communities, wireless and social media initiatives, and technology-related products and services. He negotiates deals ranging from traditional agency-client, co-promotion, tie-in, and employment and sponsorship agreements to licensing deals for the digital distribution of content, Internet and e-commerce development agreements, and multi-platform branded entertainment agreements.

Mr. Florin reviews concepts, layouts, and copy for all forms of advertising and promotion initiatives, including sweepstakes and contests, wireless and interactive promotional campaigns, cause-related marketing programs, and auctions. He has extensive experience in the area of international promotions. In addition, Mr. Florin assists his clients in the development of their data collection and privacy policies, in targeted advertising matters, in the handling of regulatory and consumer inquiries and complaints, and with trademark and copyright issues.

He also counsels clients on compliance issues and claims substantiation to avoid competitive challenges in connection with their advertising and marketing programs, and represents advertisers in both defending and challenging claims before the Better Business Bureau’s National Advertising Division (NAD) and other regulatory bodies.

Additionally, Mr. Florin has extensive experience in the area of traditional entertainment. He has represented both corporations and artists in the negotiation of music recording, publishing, production and licensing agreements, streaming and download agreements, and television and film production and finance agreements.

Mr. Florin is a frequent public speaker on advertising, marketing, privacy and emerging media issues, and has written several articles for publications such as Advertising Age, PROMO magazine, and Corporate Counsel magazine, among others.

PUBLICATIONS

Data Optimization Trends

Articles
April 2013 Inside the Minds: Recent Trends in Privacy and Data Security

Loeb & Loeb Forms Emerging Media and Technology Practice Group

Announcements/Press Releases
March 18, 2008

Loeb & Loeb Obtains a Preliminary Injunction on Behalf of Comcast

Announcements/Press Releases
August 23, 2007

MEDIA MENTIONS

Case Study in Legal Project Management: Loeb & Loeb LLP
September 2014 LegalBizDev

Law Practice to Focus on New Media
March 21, 2008 Billboard

Comcast Enters HD Quality Dispute
May 2, 2007 TVWeek.com

Internet Television Company Joost Adds CNN to Content, Announces Commercial Launch
May 1, 2007 Associated Press

Consumer-Created Ads Cause Grief for Companies
March 26, 2007 The National Law Journal

Events

PAST EVENTS

36th Annual BAA Marketing Law Conference

Speaker
November 5-7, 2014
Downtown Chicago Marriott
540 N Michigan Ave
Chicago, Illinois 60611 Loeb & Loeb LLP is proud to be a sponsor of the 36th Annual BAA Marketing Law conference, where partner Kenneth R. Florin will be speaking on Special Delivery: Utilizing Privacy by Design to Opti...

Loeb & Loeb IP/Entertainment Law Conference, Los Angeles, California

Speaker
September 18, 2014

IAPP Privacy Academy 2014

Speaker
September 17-19, 2014
San Jose Convention Center
150 W. San Carlos St.
San Jose, CA 95110 Loeb & Loeb LLP is proud to sponsor the International Association of Privacy Professionals (IAPP) Privacy Academy.From the conference website:This fall, the International Association of P...

Using Self-Regulation (NAD) for Advertising Disputes CLE

Speaker
April 29, 2014 This 60-minute webinar is now available on demand for one (1.0) hour of General MCLE credit in most U.S. jurisdictions. Please click “play” for complete details. Webinar slides are availab...

Privacy: An In-Depth Look At Online Behavioral Advertising

Speaker
April 24, 2014
Loeb & Loeb LLP Loeb & Loeb LLP is proud to sponsor the Association of Corporate Counsel (ACC) CLE program, where Loeb partners Kenneth Florin and James Taylor will be speaking.From the program website:...

35th Annual BAA Marketing Law Conference

Speaker
November 18-20, 2013
Chicago Marriott Downtown Magnificent Mile
540 North Michigan Avenue
Chicago, IL 60611 Loeb & Loeb LLP is proud to be a sponsor of the 35th Annual BAA Marketing Law conference, where partner Kenneth R. Florin will present the general session titled The&...

NAD/CARU Annual Conferences 2013

Speaker
September 30 - October 2, 2013
The Ritz-Carlton New York, Battery Park
Two West Street
New York, NY 10004 Loeb & Loeb LLP is proud to be a sponsor of the 2013 NAD and CARU Annual Conferences, where partner Kenneth Florin will be speaking on a panel at the CARU Conference titled, It’s 3:00 p.m., Who’s...

Social Media and the SEC’s Latest Ruling: Where Do We Go From Here?

Speaker
April 24, 2013
Webinar Loeb & Loeb LLP is pleased to announce that partner Kenneth Florin will speak at the upcoming Onstream Media webinar titled Social Media and the SEC’s Latest Ruling: Where Do We Go From H...

34th Annual PMA Marketing Law Conference

Speaker
November 13-14, 2012
Sheraton Chicago Hotel & Towers
301 East N. Water Street
Chicago, Illinois 60611 Loeb & Loeb LLP is proud to be a sponsor of the 34th Annual PMA Marketing Law Conference: Converging Platforms & Diverging Laws, where partners Kenneth R. Florin and James D. Taylor...

CARU Annual Conference 2012

Moderator
October 3, 2012
The Ritz-Carlton New York, Battery Park
Two West Street
New York, New York 10004 Loeb & Loeb LLP is proud to be a sponsor of the CARU Annual Conference 2012, where partner Kenneth Florin will moderate a panel titled The Claim Game - What You Need to Know A...

ACI Digital Advertising Compliance: Sweepstakes, Promotions & Social Media

Speaker
September 10-13, 2012
New York Marriott Downtown
85 West Street at Albany Street
New York, New York 10006 Loeb & Loeb LLP is pleased to announce that partner Kenneth Florin will speak on a panel titled Convergence 2.0: Developing Promotions Across Multiple Social Media Platforms at the Ame...

Going Green: Updates and Best Practices in Green Marketing

Speaker
January 6, 2012 The webinar slides are available for download below.Going Green: Updates and Best Practices in Green MarketingMarketers increasingly make claims about the effect of a product on the environment, the...

33rd Annual PMA Marketing Law Conference: Leveraging The Past Forging The Future

Speaker
November 14-16, 2011
Chicago Marriott Downtown
540 North Michigan Avenue
Chicago, IL 60601
Loeb & Loeb LLP is proud to be a sponsor of The 33rd Annual PMA Marketing Law Conference: Leveraging The Past Forging The Future, where Loeb partners Kenneth R. Florin and James D. Taylor wil...

Navigating the Mobile Landscape: From Mobile Marketing to Mobile Commerce

Speaker
October 28, 2011 Mobile marketing, banking and commerce are increasingly integral to businesses as tools connecting them to their customers. But questions remain about how these activities are regulated and, of course...

NAD and CARU Annual Conference 2011

Speaker
October 3-5, 2011
The Ritz-Carlton New York, Battery Park
Two West Street
New York, NY 10004
Loeb & Loeb LLP is proud to be a sponsor of National Advertising Division (NAD) and Children’s Advertising Review Unit (CARU) Annual Conference 2011, where partner’s Kenneth R. Florin an...

CARU Children's Advertising & Online Privacy Summit

Speaker
May 18, 2011
Sheraton Universal Hotel
Loeb & Loeb LLP is proud to sponsor CARU's Children's Advertising & Online Privacy Summit, where partner Ken Florin will moderate a panel titled They Found You, They Followed You, a...

Advanced Media and Technology Webinar Series - Doing Business in the Age of Enforcement: Key Areas of FTC and FCC Scrutiny in Advertising, Privacy and Targeting

Speaker
May 11, 2011 The duration of the webinar is 60 minutes. CLE credit is not offered for viewing this recording.Evaluation NYS CLE Affirmation HandoutsSlides Speaker Biographies Presented...

EEI 25th Annual Payment Card Institute

Panelist
May 5-6, 2011
Ritz-Carlton Pentagon City Loeb & Loeb LLP is proud to announce that partner Kenneth Florin will speak on a panel about emerging technologies at the Executive Enterprise Institute 25th Annual Payment Card Institute.F...

International CTIA Wireless 2011

Speaker
March 21-24, 2011
Orange County Convention Center Loeb & Loeb LLP is pleased to announce that Loeb partner Ken Florin is speaking at the upcoming International CTIA Wireless 2011 on the session titled Marketers Remote Control - Th...

32nd Annual PMA Marketing Law Conference

Speaker
November 18-19, 2010
Chicago Marriott Downtown Loeb & Loeb is proud to sponsor the PMA 2010 Marketing Law Conference: I'll Be Watching You, Marketing In a Transparent World, where partners Ken Florin, Jim Taylor and attorney Ieuan Jolly&n...

CARU Annual Conference 2010

Speaker
October 6, 2010
Ritz-Carlton Battery Park, NYC Loeb & Loeb LLP is proud to sponsor the CARU Annual Conference 2010; Advertising to Kids 3.0, where partner Ken Florin will be on a panel titled, Calling all kids! Best practices for Mobile...

Advanced Advertising in the Sports Industry Free CLE Webinar

Speaker
July 28, 2010 All documents from the webinar and a copy of the presentation slides are available for download under MORE INFO on the right.Webinar RecordingThe duration of the webinar* is 60 minutes. Please c...

EEI 24th Annual Payment Card Institute

Panelist
May 6-7, 2010
The Westin Washington City Center Loeb & Loeb LLP is proud to announce that partner Kenneth Florin will speak on a panel about emerging technologies and social networking at the Executive Enterprise Institute 24th Annual Payment C...

Loeb & Loeb LLP Presents an Advanced Media and Technology Group Webinar: The FTC Presents Its Key Issues for Advertising in 2010

Speaker
January 28, 2010 The duration of the webinar* is 60 minutes. the image below to view the webinar.*CLE credit is not offered for viewing the recording. Agenda Introduction: Ken Florin...

31st Annual PMA Marketing Law Conference

Speaker
November 5-6, 2009
Fairmont Chicago Loeb & Loeb LLP is proud to sponsor the Promotion Marketing Association's 2009 Annual Marketing Law Conference. Conference description from the PMA web site: PMA's Annual Promotion Marketing L...

Loeb & Loeb LLP Presents an Advanced Media and Technology Group Webinar: Online Behavioral Advertising

Presenter
October 28, 2009 Presented by Ken Florin, Loeb & Loeb LLP This 60 minute webinar will address the rapidly changing legal landscape and best practices for online behavioral advertising including: proposed new f...

CARU Annual Conference 2009: Advertising to Kids 2.0

Speaker
October 7, 2009
The W New York Hotel From the National Advertising Review Council website: Expert panelists will consider challenging issues presently facing the Children’s Advertising Industry, focusing on how the digital age has chan...

23rd Annual Payment Card Institute, Emerging Technologies

Speaker
May 5-6, 2009

30th Annual PMA Marketing Law Conference

Moderator
November 20-21, 2008
Marriott Downtown Magnificent Mile Loeb & Loeb LLP is proud to sponsor the Promotion Marketing Association's 2008 Annual Marketing Law Conference. Conference Description from the PMA Web Site:PMA's Annual Promotion Marketing La...

Media & Money: The Intersection of Media, Entertainment and Wall Street

Speaker
October 14-15, 2008
New York Marriott Marquis Loeb & Loeb LLP is proud to be a sponsor of Media & Money for the second year in a row. This year's conference will feature Loeb partner Ken Florin as a panelist.From the Media & Money s...

CARU Annual Conference 2008: What's New in Children's Advertising Texting, Gaming, Social Networking and More

Speaker
September 24, 2008
The W New York Hotel From the National Advertising Review Council website: The CARU Annual Conference is being held in conjunction with Advertising Week 2008. Panelists will explore issues that include adve...

PMA Digital Marketing Summit: Digital Marketing Fully Integrated

Speaker
September 8, 2008
Bridgewaters Loeb & Loeb LLP is proud to sponsor the Promotion Marketing Association's Digital Marketing Summit, which will feature Loeb partner Ken Florin as a panelist.From the PMA website: In one day...

E-Summit

Panelist
April 23-24, 2008
Hotel 480 Loeb & Loeb LLP is proud to be a sponsor of the American Conference Institute's E-Summit, which will feature Loeb partner Ken Florin From the conference site:In November of 2007, the F...

Loeb & Loeb LLP Presents an Advertising & Promotions Group Webinar: Marketing and Promotions Using Wireless Devices

Speaker
February 13, 2008 Advertising & Promotions Group partner Ken Florin presents a webinar on Marketing and Promotions Using Wireless Devices.This program will cover a wide variety of business and legal i...

29th Annual PMA Marketing Law Conference

Speaker
November 15-16, 2007
Marriott Downtown Magnificent Mile Loeb & Loeb LLP is proud to sponsor the Promotion Marketing Association's 2007 Annual Marketing Law Conference.Conference Description from the PMA Web Site:A state of the art confere...

ACI Focus: Sweepstakes, Contests & Promotions

Speaker
October 10, 2007
The Cornell Club Loeb & Loeb LLP is a sponsor of the ACI Focus on Sweepstakes, Contests and Promotions.From the ACI site:After determining which promotional activity suits the company’s needs, it becomes necessa...

Promo Live 2007

Speaker
September 17-19, 2007
The Navy Pier Chicago From the conference web site:Promo Live is the PROMOTION MARKETING event for brand and agency marketers where the focus is NEW IDEAS and how to integrate them with brands, trends and consumer insights...

Basics of Promotion Marketing

Speaker
May 7-18, 2007
USA Weekend Presented by the Promotion Marketing Association, Basics of Promotion Marketing is a two-day seminar designed to develop your skills in all aspects of promotion marketing, including promotion strategy...

Facing Reality: The New Paradigm in Television Law and Business

Panelist
February 22, 2007 Reality programming has evolved legal and business parameters that differ significantly from traditional scripted programming. From the underlying business model to advertising budgets and from labor...

28th Annual Promotion Marketing Law Conference

Speaker
December 12-13, 2006

Loeb & Loeb LLP is a sponsor of the 28th Annual Promotion Marketing Law Conference. From the PMA Web site:The conference brings together some of the world's leading brands to kick off two days of...

Promotion Marketing Association's 15th Annual Star Power Conference

Panelist
June 6-7, 2006

Universal Globe Theatre Loeb & Loeb is proud to be a sponsor of the Promotion Marketing Association's 15th Annual Star Power Conference.Branded Entertainment is Everywhere...Are You Making the Most of it?The Entertai...

Branding 360-Activating Innovation

Panelist
March 8-9, 2006

PMA Annual Conference 2006

New Technologies and New Media in Advertising Law

Speaker
January 30-31, 2006

Law Seminars International From the LSI website:About the ConferenceAt 3:00 PM on Tuesday, January 31, 2006, Loeb partner Ken Florin will present Legal Issues in Product Placement.

HyperChange: Maintaining Balance in the Rapidly Changing World of Marketing

Speaker
December 1-2, 2005

Promotion Marketing Association's 27th Annual Law Conference Kenneth Florin is Co-chair of the Promotion Marketing Association's 27th Annual Law Conference.James Taylor will be speaking on The Topsy-Turvy World of Product Placement: The Ever Evolving Natur...

DISTINCTIONS

•Named Best Lawyer in Advertising Law (2013-2015) and Sports Law (2012-2015), The Best Lawyers in America, published by Woodward White, Inc.
•Named in Chambers USA, America's Leading Lawyers for Business, in National Advertising, (2008 and 2010-2014)
•Named as a Leading Lawyer in The Legal 500 US 2011-2014 in Marketing and Advertising, published by Legalease Limited and John Pritchard (also recognized in 2010 edition)
•Named in The Legal 500 US in Technology: Data Protection and Privacy, published by Legalease Limited and John Pritchard (2013 edition)
•Named New York Super Lawyer in First Amendment/Media/Advertising by Thomson Reuters (2007-2012 editions); named New York Super Lawyer in First Amendment/Media/Advertising, Entertainment & Sports and Intellectual Property by Thomson Reuters (2013-2014 editions)
•Named New Star by Lawdragon 500 (2006)

 
ISLN900985100
 

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White House Releases Draft Privacy Bill
Kenneth R. Florin,Ieuan Jolly,James D. Taylor, March 18, 2015
The White House released a discussion draft of the Consumer Privacy Bill of Rights Act of 2015. The Act is intended to establish baseline privacy protections for individuals in industries which are not currently regulated at the federal level, and to provide a process for the development and...

FTC Recommends Privacy and Security Best Practices for the "Internet of Things"
Kenneth R. Florin,Ieuan Jolly,James D. Taylor, February 17, 2015
The Federal Trade Commission released a staff report on the Internet of Things, recommending ways companies can minimize the data they collect, suggesting specific steps to increase security of connected devices, and providing examples of how companies can provide notice on devices that might not...

FTC Updates Its Mail Order Rule
Kenneth R. Florin,James D. Taylor, October 15, 2014
The FTC's "Mail Order Rule" is now the "Mail, Internet, or Telephone Order Merchandise Rule" (16 CFR Part 435).

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Office Information

Kenneth R. Florin

345 Park Avenue
New YorkNY 10154




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