Kenneth R. Florin is one of the industry's leading experts on matters involving the convergence of advertising and promotions, emerging media, technology and privacy law. In addition to a rich background in traditional marketing and communications, he has been a pioneer in counseling clients at the increasingly blurred cross section of issues associated with the use of new technologies, digital media, and emerging content production and distribution models to extend their global reach. Mr. Florin also counsels clients in the media, finance, healthcare, insurance, pharmaceutical and information technology sectors to protect and leverage valuable data assets in the domestic and international marketplace.
Mr. Florin represents Fortune 500 companies, media companies, advertising and promotions agencies, social media platforms, sports leagues and teams, and new media and interactive ventures, advising them on the development of their advertising and promotion strategies, online communities, wireless and social media initiatives, and technology-related products and services. He negotiates deals ranging from traditional agency-client, co-promotion, tie-in, and employment and sponsorship agreements to licensing deals for the digital distribution of content, Internet and e-commerce development agreements, and multi-platform branded entertainment agreements.
Mr. Florin reviews concepts, layouts, and copy for all forms of advertising and promotion initiatives, including sweepstakes and contests, wireless and interactive promotional campaigns, cause-related marketing programs, and auctions. He has extensive experience in the area of international promotions. In addition, Mr. Florin assists his clients in the development of their data collection and privacy policies, in targeted advertising matters, in the handling of regulatory and consumer inquiries and complaints, and with trademark and copyright issues.
He also counsels clients on compliance issues and claims substantiation to avoid competitive challenges in connection with their advertising and marketing programs, and represents advertisers in both defending and challenging claims before the Better Business Bureau's National Advertising Division (NAD) and other regulatory bodies.
Additionally, Mr. Florin has extensive experience in the area of traditional entertainment. He has represented both corporations and artists in the negotiation of music recording, publishing, production and licensing agreements, streaming and download agreements, and television and film production and finance agreements.
Mr. Florin is a frequent public speaker on advertising, marketing, privacy and emerging media issues, and has written several articles for publications such as Advertising Age, PROMO magazine, and Corporate Counsel magazine, among others.
36th Annual BAA Marketing Law Conference
November 5-7, 2014 Downtown Chicago Marriott
540 N Michigan Ave
Chicago, Illinois 60611
Loeb & Loeb LLP is proud to be a sponsor of the 36th Annual BAA Marketing Law conference, where partner Kenneth R. Florin will be speaking on Special Delivery: Utilizing Privacy by Design to Opti...
Loeb & Loeb IP/Entertainment Law Conference, Los Angeles, California
September 18, 2014
IAPP Privacy Academy 2014
September 17-19, 2014 San Jose Convention Center
150 W. San Carlos St.
San Jose, CA 95110
Loeb & Loeb LLP is proud to sponsor the International Association of Privacy Professionals (IAPP) Privacy Academy.From the conference website:This fall, the International Association of P...
Using Self-Regulation (NAD) for Advertising Disputes CLE
April 29, 2014
This 60-minute webinar is now available on demand for one (1.0) hour of General MCLE credit in most U.S. jurisdictions.
Privacy: An In-Depth Look At Online Behavioral Advertising
April 24, 2014 Loeb & Loeb LLP
Loeb & Loeb LLP is proud to sponsor the Association of Corporate Counsel (ACC) CLE program, where Loeb partners Kenneth Florin and James Taylor will be speaking.From the program website:...
35th Annual BAA Marketing Law Conference
November 18-20, 2013 Chicago Marriott Downtown Magnificent Mile
540 North Michigan Avenue
Chicago, IL 60611
Loeb & Loeb LLP is proud to be a sponsor of the 35th Annual BAA Marketing Law conference, where partner Kenneth R. Florin will present the general session titled The&...
NAD/CARU Annual Conferences 2013
September 30 - October 2, 2013 The Ritz-Carlton New York, Battery Park
Two West Street
New York, NY 10004
Loeb & Loeb LLP is proud to be a sponsor of the 2013 NAD and CARU Annual Conferences, where partner Kenneth Florin will be speaking on a panel at the CARU Conference titled, It's 3:00 p.m., Who's...
Social Media and the SEC's Latest Ruling: Where Do We Go From Here?
April 24, 2013 Webinar
Loeb & Loeb LLP is pleased to announce that partner Kenneth Florin will speak at the upcoming Onstream Media webinar titled Social Media and the SEC's Latest Ruling: Where Do We Go From H...
34th Annual PMA Marketing Law Conference
November 13-14, 2012 Sheraton Chicago Hotel & Towers
301 East N. Water Street
Chicago, Illinois 60611
Loeb & Loeb LLP is proud to be a sponsor of the 34th Annual PMA Marketing Law Conference: Converging Platforms & Diverging Laws, where partners Kenneth R. Florin and James D. Taylor...
CARU Annual Conference 2012
October 3, 2012 The Ritz-Carlton New York, Battery Park
Two West Street
New York, New York 10004
Loeb & Loeb LLP is proud to be a sponsor of the CARU Annual Conference 2012, where partner Kenneth Florin will moderate a panel titled The Claim Game - What You Need to Know A...
ACI Digital Advertising Compliance: Sweepstakes, Promotions & Social Media
September 10-13, 2012 New York Marriott Downtown
85 West Street at Albany Street
New York, New York 10006
Loeb & Loeb LLP is pleased to announce that partner Kenneth Florin will speak on a panel titled Convergence 2.0: Developing Promotions Across Multiple Social Media Platforms at the Ame...
Going Green: Updates and Best Practices in Green Marketing
January 6, 2012
The webinar slides are available for download below.Going Green: Updates and Best Practices in Green MarketingMarketers increasingly make claims about the effect of a product on the environment, the...
33rd Annual PMA Marketing Law Conference: Leveraging The Past Forging The Future
November 14-16, 2011 Chicago Marriott Downtown
540 North Michigan Avenue
Chicago, IL 60601
Loeb & Loeb LLP is proud to be a sponsor of The 33rd Annual PMA Marketing Law Conference: Leveraging The Past Forging The Future, where Loeb partners Kenneth R. Florin and James D. Taylor wil...
Navigating the Mobile Landscape: From Mobile Marketing to Mobile Commerce
October 28, 2011
Mobile marketing, banking and commerce are increasingly integral to businesses as tools connecting them to their customers. But questions remain about how these activities are regulated and, of course...
NAD and CARU Annual Conference 2011
October 3-5, 2011 The Ritz-Carlton New York, Battery Park
Two West Street
New York, NY 10004
Loeb & Loeb LLP is proud to be a sponsor of National Advertising Division (NAD) and Children's Advertising Review Unit (CARU) Annual Conference 2011, where partner's Kenneth R. Florin an...
CARU Children's Advertising & Online Privacy Summit
May 18, 2011 Sheraton Universal Hotel
Loeb & Loeb LLP is proud to sponsor CARU's Children's Advertising & Online Privacy Summit, where partner Ken Florin will moderate a panel titled They Found You, They Followed You, a...
Advanced Media and Technology Webinar Series - Doing Business in the Age of Enforcement: Key Areas of FTC and FCC Scrutiny in Advertising, Privacy and Targeting
May 11, 2011
The duration of the webinar is 60 minutes. CLE credit is not offered for viewing this recording.Evaluation NYS CLE Affirmation HandoutsSlides Speaker Biographies Presented...
EEI 25th Annual Payment Card Institute
May 5-6, 2011 Ritz-Carlton Pentagon City
Loeb & Loeb LLP is proud to announce that partner Kenneth Florin will speak on a panel about emerging technologies at the Executive Enterprise Institute 25th Annual Payment Card Institute.F...
International CTIA Wireless 2011
March 21-24, 2011 Orange County Convention Center
Loeb & Loeb LLP is pleased to announce that Loeb partner Ken Florin is speaking at the upcoming International CTIA Wireless 2011 on the session titled Marketers Remote Control - Th...
32nd Annual PMA Marketing Law Conference
November 18-19, 2010 Chicago Marriott Downtown
Loeb & Loeb is proud to sponsor the PMA 2010 Marketing Law Conference: I'll Be Watching You, Marketing In a Transparent World, where partners Ken Florin, Jim Taylor and attorney Ieuan Jolly&n...
CARU Annual Conference 2010
October 6, 2010 Ritz-Carlton Battery Park, NYC
Loeb & Loeb LLP is proud to sponsor the CARU Annual Conference 2010; Advertising to Kids 3.0, where partner Ken Florin will be on a panel titled, Calling all kids! Best practices for Mobile...
Advanced Advertising in the Sports Industry Free CLE Webinar
July 28, 2010
Webinar RecordingThe duration of the webinar* is 60 minutes. Please c...
EEI 24th Annual Payment Card Institute
May 6-7, 2010 The Westin Washington City Center
Loeb & Loeb LLP is proud to announce that partner Kenneth Florin will speak on a panel about emerging technologies and social networking at the Executive Enterprise Institute 24th Annual Payment C...
Loeb & Loeb LLP Presents an Advanced Media and Technology Group Webinar: The FTC Presents Its Key Issues for Advertising in 2010
January 28, 2010
The duration of the webinar* is 60 minutes. *CLE credit is not offered for viewing the recording. Agenda Introduction: Ken Florin...
31st Annual PMA Marketing Law Conference
November 5-6, 2009 Fairmont Chicago
Loeb & Loeb LLP is proud to sponsor the Promotion Marketing Association's 2009 Annual Marketing Law Conference. Conference description from the PMA web site: PMA's Annual Promotion Marketing L...
Loeb & Loeb LLP Presents an Advanced Media and Technology Group Webinar: Online Behavioral Advertising
October 28, 2009
Presented by Ken Florin, Loeb & Loeb LLP This 60 minute webinar will address the rapidly changing legal landscape and best practices for online behavioral advertising including: proposed new f...
CARU Annual Conference 2009: Advertising to Kids 2.0
October 7, 2009 The W New York Hotel
From the National Advertising Review Council website: Expert panelists will consider challenging issues presently facing the Children's Advertising Industry, focusing on how the digital age has chan...
23rd Annual Payment Card Institute, Emerging Technologies
May 5-6, 2009
30th Annual PMA Marketing Law Conference
November 20-21, 2008 Marriott Downtown Magnificent Mile
Loeb & Loeb LLP is proud to sponsor the Promotion Marketing Association's 2008 Annual Marketing Law Conference. Conference Description from the PMA Web Site:PMA's Annual Promotion Marketing La...
Media & Money: The Intersection of Media, Entertainment and Wall Street
October 14-15, 2008 New York Marriott Marquis
Loeb & Loeb LLP is proud to be a sponsor of Media & Money for the second year in a row. This year's conference will feature Loeb partner Ken Florin as a panelist.From the Media & Money s...
CARU Annual Conference 2008: What's New in Children's Advertising Texting, Gaming, Social Networking and More
September 24, 2008 The W New York Hotel
From the National Advertising Review Council website: The CARU Annual Conference is being held in conjunction with Advertising Week 2008. Panelists will explore issues that include adve...
PMA Digital Marketing Summit: Digital Marketing Fully Integrated
September 8, 2008 Bridgewaters
Loeb & Loeb LLP is proud to sponsor the Promotion Marketing Association's Digital Marketing Summit, which will feature Loeb partner Ken Florin as a panelist.From the PMA website: In one day...
April 23-24, 2008 Hotel 480
Loeb & Loeb LLP is proud to be a sponsor of the American Conference Institute's E-Summit, which will feature Loeb partner Ken Florin From the conference site:In November of 2007, the F...
Loeb & Loeb LLP Presents an Advertising & Promotions Group Webinar: Marketing and Promotions Using Wireless Devices
February 13, 2008
Advertising & Promotions Group partner Ken Florin presents a webinar on Marketing and Promotions Using Wireless Devices.This program will cover a wide variety of business and legal i...
29th Annual PMA Marketing Law Conference
November 15-16, 2007 Marriott Downtown Magnificent Mile
Loeb & Loeb LLP is proud to sponsor the Promotion Marketing Association's 2007 Annual Marketing Law Conference.Conference Description from the PMA Web Site:A state of the art confere...
ACI Focus: Sweepstakes, Contests & Promotions
October 10, 2007 The Cornell Club
Loeb & Loeb LLP is a sponsor of the ACI Focus on Sweepstakes, Contests and Promotions.From the ACI site:After determining which promotional activity suits the company's needs, it becomes necessa...
Promo Live 2007
September 17-19, 2007 The Navy Pier Chicago
From the conference web site:Promo Live is the PROMOTION MARKETING event for brand and agency marketers where the focus is NEW IDEAS and how to integrate them with brands, trends and consumer insights...
Basics of Promotion Marketing
May 7-18, 2007 USA Weekend
Presented by the Promotion Marketing Association, Basics of Promotion Marketing is a two-day seminar designed to develop your skills in all aspects of promotion marketing, including promotion strategy...
Facing Reality: The New Paradigm in Television Law and Business
February 22, 2007
Reality programming has evolved legal and business parameters that differ significantly from traditional scripted programming. From the underlying business model to advertising budgets and from labor...
28th Annual Promotion Marketing Law Conference
December 12-13, 2006
Loeb & Loeb LLP is a sponsor of the 28th Annual Promotion Marketing Law Conference. From the PMA Web site:The conference brings together some of the world's leading brands to kick off two days of...
Promotion Marketing Association's 15th Annual Star Power Conference
June 6-7, 2006
Universal Globe Theatre
Loeb & Loeb is proud to be a sponsor of the Promotion Marketing Association's 15th Annual Star Power Conference.Branded Entertainment is Everywhere...Are You Making the Most of it?The Entertai...
Branding 360-Activating Innovation
March 8-9, 2006
PMA Annual Conference 2006
New Technologies and New Media in Advertising Law
January 30-31, 2006
Law Seminars International
From the LSI website:About the ConferenceAt 3:00 PM on Tuesday, January 31, 2006, Loeb partner Ken Florin will present Legal Issues in Product Placement.
HyperChange: Maintaining Balance in the Rapidly Changing World of Marketing
December 1-2, 2005
Promotion Marketing Association's 27th Annual Law Conference
Kenneth Florin is Co-chair of the Promotion Marketing Association's 27th Annual Law Conference.James Taylor will be speaking on The Topsy-Turvy World of Product Placement: The Ever Evolving Natur...
PUBLICATIONS AND MEDIA
Data Optimization Trends
April 2013 Inside the Minds: Recent Trends in Privacy and Data Security
Loeb & Loeb Forms Emerging Media and Technology Practice Group
March 18, 2008
Loeb & Loeb Obtains a Preliminary Injunction on Behalf of Comcast
August 23, 2007
Case Study in Legal Project Management: Loeb & Loeb LLP
September 2014 LegalBizDev
Law Practice to Focus on New Media
March 21, 2008 Billboard
Comcast Enters HD Quality Dispute
May 2, 2007 TVWeek.com
Internet Television Company Joost Adds CNN to Content, Announces Commercial Launch
May 1, 2007 Associated Press
Consumer-Created Ads Cause Grief for Companies
March 26, 2007 The National Law Journal
• Named Best Lawyer in Advertising Law (2013-2015) and Sports Law (2012-2015), The Best Lawyers in America, published by Woodward White, Inc.
• Named in Chambers USA, America's Leading Lawyers for Business, in National Advertising, (2008 and 2010-2014)
• Named as a Leading Lawyer in The Legal 500 US 2011-2014 in Marketing and Advertising, published by Legalease Limited and John Pritchard (also recognized in 2010 edition)
• Named in The Legal 500 US in Technology: Data Protection and Privacy, published by Legalease Limited and John Pritchard (2013 edition)
• Named New York Super Lawyer in First Amendment/Media/Advertising by Thomson Reuters (2007-2012 editions); named New York Super Lawyer in First Amendment/Media/Advertising, Entertainment & Sports and Intellectual Property by Thomson Reuters (2013-2014 editions)
• Named New Star by Lawdragon 500 (2006)