Practice/Industry Group Overview
With an extremely broad-based entertainment law practice covering all segments of the business, and a nationally recognized advertising and promotions team, Loeb & Loeb has long served as a bridge for advertisers to the entertainment world. We assist advertisers, agencies, entertainment and media companies, and talent of all types, helping these clients identify and work with key industry players to further their branded entertainment initiatives. We bring a dynamic blend of experience that is unmatched in the market, along with high-level relationships in the media, advertising and entertainment communities, which enables us to connect our clients with the resources in these areas that are critical to their success.
Our group counsels advertising agencies and direct marketers from a variety of industries in strategizing, structuring, and negotiating complex and sophisticated deals with content creators and providers across all forms of media. These range from product placement and advertiser-sponsored programming to multifaceted deals involving the creation or licensing of content for domestic or worldwide use to funding and sponsorship of tours and other events, celebrity endorsements, and international distribution.
In addition, we provide advice on intellectual property protection and enforcement, and counsel on regulatory compliance issues. From the FTC and FCC to state legislatures and industry guilds, we help our clients comply with increasingly complex regulations governing advertising, marketing and branded content distribution.
With a strong presence in each of the nation’s media capitals, we are uniquely qualified to connect these converging industries in an era when the lines between film, television, music, advertising and technology continue to blur.
Our diverse experience and capabilities allow us to work on any side of a branded entertainment deal, and our broad client base includes Fortune 500 advertisers, major advertising and promotions agencies, production companies, and other organizations in the entertainment industry. We also represent actors, musicians, sports figures and other media personalities and celebrities.