Practice Areas & Industries: Loeb & Loeb LLP


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Practice/Industry Group Overview

Practice Capabilities

As a premier global service provider and leading law firm for all aspects of media and entertainment law, Loeb & Loeb is at the forefront of the emerging media industry. Our industry knowledge and experience are unmatched and unparalleled, and we have one of the largest multidisciplinary media and technology practices in the world. Our industry expertise is a result of our preeminent media and entertainment law practice and nationally recognized IP and advertising and promotions practices.

We have been an integral part of many cutting-edge transactions including numerous commercial deals related to integrated marketing, branded entertainment, and general Internet-related business such as display and search advertising deals. We have assisted in acquisitions of startup technology companies with new content distribution technologies or large online communities that the acquirer wanted to aggregate and monetize. We have also worked extensively with content, software and trademark licensing.

In addition, we have created state-of-the-art licensing and distribution agreements; online service joint ventures between content producers, advertisers and Internet/mobile distribution platforms; and content supplier agreements for media companies.


Services Available

The Emerging Media Group's capabilities include the following:

  • Counseling of clients regarding Internet and interactive media regulation
  • Licensing and distribution agreements
  • Mobile/cellular technology
  • Online service joint ventures
  • Talent representation and placement
  • Cross-industry promotion and co-branding
  • Music and visual content agreements
  • Patent, copyright, trademark and intellectual property matters

Clients and Industries

Our Emerging Media Group has structured and negotiated a number of the defining agreements in the convergence of technology and content. We put together the first ringtone download agreements in the country and have helped clients with similar matters involving digital downloading, digital content aggregations, P2P distribution and Webcasting. Our clients include advertisers and marketers, developers, distributors and content owners. They also include investors involved in the emerging media aspects of interactive gaming, music, information and entertainment as well as the talent, promotion, branding and intellectual property components that contribute to the success of each venture.

We regularly provide in-depth counseling regarding the legal and regulatory framework for emerging media. We track both federal and state developments in relevant laws, enforcement actions and litigations, and we advise our clients on how these developments might affect their programs and marketing plans. The attorneys in our Emerging Media Group frequently publish and speak on these issues, and are widely considered to be industry experts.

Service Approach

Clients need to take advantage of the business development and expansion opportunities that result from converging technologies and industries, and we are uniquely positioned to help them do so. Our clients know that the access and connections as well as the practical, business-focused counsel we provide are invaluable. We open new doors, identify opportunities and make the most of their emerging media ventures.

Our ability to add value to each client's emerging media matter is rooted in our legacy as one of the oldest and most respected legal counsels to the media and entertainment industry. But our value doesn't stop with our legacy. We build upon it with the strength of our full-service practice areas, our business focus and our commitment to client service.

Leadership in Law

Loeb & Loeb has been recognized in leading law firm referral guides, including Chambers USA, which ranked both our media and entertainment and our advertising practices first in the US.

Practice Contact

Kenneth R. Florin