Practice Areas & Industries: Loeb & Loeb LLP


Consumer Brands and Retail Return to Practice Areas & Industries

Group Profile Lawyers in this Group Offices Locations for this Group

Practice/Industry Group Overview

Practice Capabilities

Loeb & Loeb’s Consumer Brands and Retail Group attorneys are instrumental in helping clients launch, market and profit from the products and services demanded by today’s global consumers. From concept through manufacturing and distribution, we guide clients through the maze of financing, investment, licensing and branding of consumer products that range from the essential to the extravagant.

As a recognized leader in legal services related to corporate transactions and finance, intellectual property and licensing, and advertising and promotions, we are often the first to know where tomorrow’s next big product ideas are hatching and where to look for good investment and expansion opportunities. That insight and creativity is especially important to entrepreneurs and designers as well as to equity investors and holding companies seeking to expand their portfolios.

Our attorneys understand and appreciate the market sensitivities and issues specific to companies in the consumer product and retail industries. We take retail seriously and know the strategies needed to go from no-name apathy to brand name demand. We closely track business trends impacting owners and investors.

At Loeb & Loeb, we know that consumer brands and retail businesses depend on a legal partner that knows how to read this dynamic and fast-paced sector. We understand the margins, advertising opportunities, consumer trends and partnerships attractive to brands of all types, including restaurants and retail chains, apparel and accessories retailers, furniture manufacturers, household products companies, celebrity personalities and technology providers.

Not only do we serve as legal advisors, we also routinely assist boards, chief executives and individual clients in formulating strategic plans, business policies and targeted courses of action aimed at achieving specific business goals. Where appropriate, we leverage our deep industry relationships and resources to accelerate business cycles and narrow the time required to achieve long- and short-term objectives.

Loeb & Loeb’s Corporate and Securities; Private Equity; Real Estate; Bankruptcy, Restructuring and Creditors’ Rights; Tax and Financial Services Groups offer a variety of solutions for companies looking to expand, sell, divest or acquire. We understand the life cycles of cutting-edge start-ups just as we help established brands and manufacturers supply the retail chain to reach today’s consumers.

We are ideally positioned to offer a variety of services to companies with overseas operations or those contemplating operating or distributing products in the global market. This position is further enhanced with the opening of our newest office in Beijing, China.


Services Available

Our Consumer Brands and Retail Group capabilities include:

  • Licensing, endorsement and co-branding transactions
  • Intellectual property protection and enforcement, including piracy, copyright and trademark counseling and litigation
  • International and domestic sourcing and distribution arrangements
  • Litigation and regulatory actions
  • Advertising and promotional matters
  • Foreign trade
  • Labor and employment
  • Real estate and retail leasing transactions
  • Corporate finance deals, including IPOs and "going private" transactions
  • Asset valuation and leveraging
  • Joint ventures
  • Structured finance
  • Mergers and acquisitions
  • Leveraged buyouts
  • Tax
  • Restructuring


Service Approach

Our breadth of experience and industry knowledge allows us to quickly respond with the resources needed to address legal issues and advise on business opportunities. Our established relationships with global corporate powerhouses and small companies, financial giants and boutique equity investors, and name-brand trendsetters and up-and-coming designers position Loeb & Loeb’s Consumer Brands and Retail Group as one of the most progressive and proactive teams of legal advisers in the world.

Loeb & Loeb’s presence in the consumer brand epicenters of New York and Los Angeles is enhanced by our Beijing location and its proximity to Asian manufacturers and financiers. For clients, this means unparalleled access to all the resources and connections the firm provides.

Clients and Industries

Loeb and Loeb’s Consumer Brands and Retail Group serves retailers; manufacturers; restaurants; food and beverage companies; furniture, household products and home furnishing companies; artists and designers; wholesalers and catalogues ... and those who invest in those enterprises.

Representative clients include:

  • Alice + Olivia
  • American Girl (The Pleasant Company)
  • Anheuser-Busch InBev
  • Avon
  • California Pizza Kitchen
  • Crumbs Bake Shop
  • Dell Inc.
  • Donna Karan International
  • MLB
  • Movado
  • MTV
  • NBA
  • Nestlé USA
  • Organic Food to Go Corporation
  • Rachel Ashwell Designs (Shabby Chic)
  • Ralph Lauren Corporation
  • Real Mex Restaurants
  • Roll International
  • Facebook
  • Fred Leighton
  • Hanky Panky
  • Harley Davidson
  • HBO
  • Johnson & Johnson
  • L'Oreal
  • McDonald's Corporation
  • Saks Fifth Avenue
  • SC Johnson
  • Starbucks
  • Talbots
  • T-Mobile USA, Inc.
  • Walgreen Co.
  • Walt Disney World
  • Warnaco Group
  • Wolfgang Puck
  • Yurman Design, Inc. 

The group also represents individuals such as Marc Crossman, president and CEO of Innovo Group; Ralph Esmerian, a renown gem dealer; Judith Leiber, a couture handbag designer to celebrities; Johan Lindeberg, a Swedish fashion designer; and Ann Song, the creative and fashion director of Modern Luxury Magazines. In addition, we handle various portfolios advising clients who are exclusive apparel licenses for The Beatles, Jimi Hendrix, Pink Floyd, Grateful Dead, The Rolling Stones, Harley-Davidson, DC Comics and Hard Rock Café; exclusive jewelry licensee for Playboy, Roccawear and Disney; exclusive accessory license for Speedo; and exclusive licensee of Cacharel and Baby Jane Cacharel.

Leadership in Law

Similar to what has been occurring in other industries, the lines between consumer products and other areas such as media, entertainment and technology are rapidly disappearing thanks to co-marketing, co-branding, sponsorships and product placements.

This convergence further underscores the value of Loeb & Loeb’s long-standing experience and influence in the media and entertainment industry and the importance of having a thorough understanding of the channels through which products are promoted, purchased and delivered. Our rich background in cable, satellite, Internet, retail and wholesale distribution, radio, music, motion pictures, television, publishing and live-audience presentations provides the necessary insight to identify the best options for our clients’ business needs and helps us navigate through complex licensing and distribution arrangements.

Practice Contacts

David P. Ansel

Allan B. Duboff

David W. Grace