The Marketing & Advertising Regulatory Practice, part of the Advertising and Promotions Group at Loeb & Loeb, offers proactive, knowledgeable counsel to clients who employ both traditional and emerging media marketing, including mobile technology, to reach, serve and expand their markets. With new – and more stringent – state, federal and industry-specific regulations taking hold, today’s marketers need to take into account compliance issues in every aspect of their operations.
Our practice is a natural extension of the firm’s highly regarded advertising and promotions, media and entertainment, intellectual property and litigation groups. Our multi-disciplinary approach allows us to provide legal counsel, risk management guidance and the hands-on experience and business acumen valued by clients from a broad range of industries.
The cutting-edge work performed by the practice, especially in litigation and investigations, has helped advance a number of groundbreaking marketing initiatives. In this arena, we are extremely skilled in the defense of clients involved in significant actions brought by regulatory agencies at the state and federal level, including the Federal Trade Commission (FTC), the Federal Communications Commission (FCC), the United States Department of Justice, and state Attorneys General. One such milestone involved defending a client in the FTC’s first prosecution of the National Do-Not-Call Registry.
We also have extensive experience representing advertisers in proceedings before the National Advertising Division (NAD) and the Children’s Advertising Review Unit (CARU), the advertising industry’s self-regulatory programs administered by the Council of the Better Business Bureaus. NAD and CARU resolve disputes between advertisers involving advertising in traditional and new media; both organizations also monitor national advertising and can initiate their own proceedings with advertisers.