Background
LuAnne Morrow is Counsel in the Intellectual Property Group in our Calgary Office. She is a trade-mark agent and a commercial media and branding lawyer. LuAnne was admitted to the Alberta Bar in 2002. She holds a JD degree from the University of Calgary Faculty of Law, and has been a trade-mark agent since 2004.
Prior to that, she majored in Ancient and Medieval History and received a Bachelor of Arts from the University Of Calgary in 1998.
Areas of Practice
LuAnne practises intellectual property law particularly in the areas of trade-marks, copyright, patent licensing, and trade secret protection. She focuses her practice in the areas of brand acquisition, protection and management, internet and social media law, entertainment, gaming, advertising and sponsorship.
Other practice areas include patent licensing, software licensing and development, agreements and franchising.
Rankings and Recognitions
· Selected by peers for inclusion in The Best Lawyers in Canada 2012 (Intellectual Property Law)
· Martindale Hubbel - BV Ranking
Professional Experience
LuAnne's professional experiences have included:
· Management of the Calgary Office Trade-mark Practice including prosecution, opposition and licensing of trade-marks for clients in the energy sector and numerous other industries.
· Trade-mark infringement and domain dispute resolution.
· Assisting software developers in the negotiation, drafting and review of technology licenses and software development agreements.
· Acting as intellectual property counsel on a large oil sands development project with responsibility for all intellectual property matters including extensive negotiating and drafting of patent licenses.
· Financing transactions for numerous film and television projects.
· Providing legal advice to production companies in the media industries, including drafting and negotiating all production agreements.
· Management of a major amateur sport organization's trade-mark portfolio, brand licensing and protection actions and sponsorship agreements.
· Management of trade-mark portfolio for significant public authorities and educational institutions.
· Preparation of franchise disclosure agreements and drafting, negotiating and reviewing franchise and distribution agreements for both franchisors and franchisees.
· Incorporation of companies, share and asset purchases and intellectual property due diligence.
· Providing advice to litigation counsel, on intellectual property matters including infringement matters and ownership disputes.
· Negotiating, drafting and reviewing website and e-commerce related policies and agreements including e-mail and Internet use policies, website use policies, privacy policies, blog and social networking site disclaimers and e-commerce sales agreements.
· Providing advice in the area of protection of trade secrets and confidential information and negotiating, drafting and reviewing confidentiality and non-disclosure agreements.
Professional and Community Activities
· LuAnne is invited frequently to present at seminars and conferences on topics of trade-marks, copyright, internet law, branding and new media.
· Past Chair of the Canadian Bar Association Intellectual Property and Technology Southern Alberta Sub-Section
· Member of the Canadian Bar Association and Calgary Bar Association
· Associate Member of the Intellectual Property Institute of Canada and Member of the Domain Name and Trade-marks on the Internet, Basics of Law and Trade-mark Legislation Committees
· Member of the Licensing Executives Society
· Member of the International Trade Mark Association
· Board member of Unlocking Potential Foundation
· Board member of Women in Film and Television - Alberta