Eric Gu

Eric Gu: Attorney with Keller and Heckman LLP

Biography

Eric Gu has extensive experience in food and food packaging regulations. He advises clients on food labeling, food ingredient, and food packaging compliance matters. In addition, he counsels clients on regulatory issues with respect to other products, including cosmetics, drug/drug excipients, tobacco and e-cigarettes, and other consumer products. He frequently assists clients in obtaining important pre-market approvals and permits, including approvals of new food packaging substances, the food production license, and the drug excipient registration. Eric’s expansive regulatory experience extends to China, Hong Kong, Taiwan, Japan, Southeast Asia, the European Union (EU), and the United States (U.S.).

Eric is invited to speak at global conferences and events, and has authored in-depth analysis articles on regulatory issues, which provide the industry with regulatory updates necessary to keep businesses moving forward.

Insights & In the News

Overview of Japan’s Amended Positive List for Synthetic Resins

02.11.2026
Publication

China State Tobacco Monopoly Administration Expands Oversight to Nicotine Pouches and Smo...

02.05.2026
Blog: Continuum of Risk

UAE Launches Major Strategic Push ?into Alternative Protein Market

01.21.2026
Publication

Keller and Heckman LLP Recognized Among Leading Firms in Chambers Greater China Guide 2026

Press Release
01.16.2026

See more ›

Areas of Practice (7)

  • Food and Drug
  • Food and Drug Packaging
  • Consumer Products and Retail
  • Food & Life Sciences
  • Packaging
  • Tobacco and E-Vapor
  • Trade Associations

Education & Credentials

University Attended:
Foreign Language University - Luoyang, China, B.A., 1997; University of Warwick, M.A., 2002; Fudan University, M.A., 2003
Law School Attended:
University of Wisconsin Law School, J.D., 2011
Year of First Admission:
2011
Admission:
2011, Wisconsin; P.R. China
Memberships:

Professional Affiliations

•Wisconsin State Bar Association

Languages:
Mandarin; English
Reported Cases:
Representative Matters: Assisted numerous multinational companies in attaining food packaging approvals in China; Assisted a U.S. food additive manufacturer in obtaining a food production license (for food additives) in China; Assisted a U.S. company in obtaining the drug excipient registration in China; Assisted a European food company in obtaining approval in China for the label of imported health food; Assisted an Asian company in obtaining a favorable opinion from U.S. FDA on process of recycled plastics
ISLN:
922533687

Peer Reviews

This lawyer does not have peer reviews.

Client Reviews Write a Review

Location

Contact Eric Gu

Contact Information:

+86 21 6335 1618  Fax

www.khlaw.com

Required Fields

Required Fields

Clear All Fields

By clicking on the "Submit" button, you agree to the Terms of Use, Supplemental Terms and Privacy Policy. You also consent to be contacted at the phone number you provided, including by autodials, text messages and/or pre-recorded calls, from Martindale and its affiliates and from or on behalf of attorneys you request or contact through this site. Consent is not a condition of purchase.

You should not send any sensitive or confidential information through this site. Emails sent through this site do not create an attorney-client relationship and may not be treated as privileged or confidential. The lawyer or law firm you are contacting is not required to, and may choose not to, accept you as a client. The Internet is not necessarily secure and emails sent though this site could be intercepted or read by third parties.