Joel Feldman

Joel Feldman: Attorney with Greenberg Traurig, LLP
Attorney Awards
  • Martindale-Hubbell Peer AV Preeminent Rating
About Attorney Awards

Biography

Joel Feldman, Co-Chair of the firm’s global Trademark & Brand Management Group and adjunct law professor, creates bespoke domestic and international brand management strategies, crafts licensing and transactional frameworks for the commercialization of trademarks and copyrights, and resolves trademark, copyright, domain-name, and publicity rights controversies.

Concentrations

•Preparing and negotiating license, coexistence, and purchase agreements
•Defending and prosecuting trademark oppositions and cancellations
•Appealing adverse trademark registration decisions and responding to Trademark Office registrations refusals
•Evaluating the strength, availability, and enforceability of new brand names
•Evaluating and resolving potential brand threats and litigation options
•Developing brand standards, style guides, and philosophies for internal and external use
•Recovering domain names from cybersquatters and infringers
•Enforcing intellectual property rights on social media and user-generated content sites
•Preparing and presenting intellectual property seminars for in-house business and legal meetings
•Developing effective and affordable domestic trademark and copyright registration portfolios
•Expanding trademark protection abroad through the Madrid Protocol and national applications
•Terminating copyright transfers under Copyright Act Sections 203 and 304
•Preparing and negotiating book publishing and literary agent agreements

Recognition & Leadership

Awards & Accolades

•Listed, The Best Lawyers in America, Litigation - Intellectual Property; Trademark Law, 2015-2026
•Team Member, a Law360 “Media & Entertainment Practice Group of the Year,” 2022
•Listed, Chambers USA Guide, Intellectual Property, 2022-2025
•“Up and Coming,” 2021
•Listed, Super Lawyers magazine, Georgia Super Lawyers, 2024-2025
•“Rising Stars,” 2013-2020
•Listed, The Legal 500 United States
•“Intellectual Property - Trademarks: Non-Contentious (Including Prosecution, Portfolio Management and Licensing),” 2020-2025
•“Intellectual Property - Trademarks: Litigation,” 2022-2025
•Listed, World Trademark Review, 2014-2025
•“WTR Global Leaders,” 2021-2025
•“WTR 1000,” 2014-2025
•National and Georgia, Prosecution and Strategy, 2021-2025
•Ranked in Georgia, General Trademarks, 2014-2020
•Listed, GaBiz, “Top Lawyers,” 2024
•Listed, BTI Consulting Group, “BTI Client Service All-Stars,” 2025
•Listed, World Intellectual Property Review (WIPR) Insights, “Trademark Rankings: U.S. Trademarks - Non-Contentious,” 2023
•Listed, Thomson Reuters, “Stand-Out Lawyers,” 2023-2025
•Team Member, a U.S. News - Best Lawyers “Law Firm of the Year” in Trademark Law, 2020, 2022
•Listed, Georgia Trend magazine “Legal Elite,” 2013, 2016-2017, and 2019
•Recipient, Lexology's “Client Choice” Award, Intellectual Property - Trademarks: Georgia,2017
•Listed, Fulton County Daily Report, “On the Rise,” 2016
•Listed, Atlanta Business Chronicle, “40 Under 40,” 2015
•Team Member, a U.S. News - Best Lawyers “Law Firm of the Year” in Entertainment Law - Music, 2011-2012
•Florida Blue Key
•University of Florida Hall of Fame
•Rated, AV Preeminent 5.0 out of 5.0

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Areas of Practice (5)

  • Intellectual Property & Technology
  • Entertainment & Media
  • Trademark & Brand Management
  • Sports Law
  • Restaurant Industry

Education & Credentials

University Attended:
University of Florida, B.A., summa cum laude; University of Florida, B.A., 2001 Best Undergraduate Thesis award in Political Science department
Law School Attended:
University of Florida Levin College of Law, J.D., 2004 Florida Law Review; University of Florida Levin College of Law, J.D., magna cum laude; University of Florida Levin College of Law, J.D., Florida Journal of Law and Public Policy; University of Florida Levin College of Law, J.D., Order of the Coif; University of Florida Levin College of Law, J.D., Teaching assistant; University of Florida Levin College of Law, J.D., Appellate Advocacy; University of Florida Levin College of Law, J.D., Book award in Trademarks; University of Florida Levin College of Law, J.D., Book award in Advanced Appellate Advocacy; University of Florida Levin College of Law, J.D., Book award in Professional Responsibility
Year of First Admission:
2004
Admission:
2004, Georgia; 2005, Florida
Memberships:

Professional & Community Involvement

•Member, International Trademark Association
•Academic Committee, 2022-2023
•Brands for a Better Society Committee, 2020-2021
•Impact Studies Committee, 2016-2019
•Vice Chair, Jacobson Leadership Institute, 2015, 2016
•Member, LEAD Atlanta, Class of 2014
•Board Member, Atlanta American Jewish Committee, 2012-2018
•Member, Executive Committee, 2012-2014, 2015-Present
•Co-Chair and President, ACCESS Atlanta, 2012-2014
•Vice-Chair/Vice President, ACCESS Atlanta, 2009-2012
•Participant, Jacobson Leadership Institute, 2013
•Board Member and Legal Advisor, Classroom Champions
•Previous Board Member and Legal Advisor, National Football League Alumni Association, Atlanta Chapter
•Member, American MENSA
•Member, State Bar of Georgia
•Member, The Florida Bar
•Alumnus, Alpha Epsilon Pi Fraternity

Birth Information:
Albany, Georgia, 1980
Reported Cases:
Experience: Representative Matters: Represented brands such as GRAMMY Awards, Margaritaville, Skyy Vodka, CrossFit, UPS, NBC Universal, and ESPN in inter partes proceedings before the Trademark Trial and Appeal Board.; Recovered hundreds of infringing domain names from cybersquatters through the Uniform Domain-Name Resolution Policy.; Created worldwide trademark registration strategies and local counsels portfolios through the Madrid Protocol.; Negotiated three publishing agreements on behalf of a New York Times bestselling children's author.; Drafted and negotiated license agreements for goods and services in a wide variety of industries including clothing, retail stores, restaurants, food, beverage, and other consumer goods.; Successfully resolved hundreds of intellectual property disputes through settlement and co-existence.; Supervised and advised litigation counsel in all aspects of trademark enforcement and infringement defense.; Negotiated licensing and sponsorship agreement between state-owned facility and NFL team.; Negotiated on behalf of a sports drink manufacturer for exclusive sponsorship of a professional sports league.; Negotiated stadium naming rights agreements on behalf of team-owned facility.; Successfully obtained hundreds of trademark registrations after initial Trademark Office refusal.; Coordinated copyright termination for a world-famous singer and songwriter.; Externship: Justice Charles T. Wells, Florida Supreme Court, 2003
ISLN:
917983670

Payment Information

Credit Cards Accepted
American Express

Peer Reviews

5.0/5.0 (10 reviews)
Martindale-Hubbell® AV Preeminent Rating Badge

  • Legal Knowledge

    5.0/5.0

  • Analytical Capability

    5.0/5.0

  • Judgment

    5.0/5.0

  • Communication

    5.0/5.0

  • Legal Experience

    5.0/5.0

  • 5.0/5.0 Rated by a Government Counsel on 11/03/14 in Intellectual Property Rights

    Mr. Feldman excels in explaining complex trademark concepts to a broad audience. I would trust him to handle the most sophisticated trademark and copyright matters.

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  • 5.0/5.0 Rated by a Partner on 10/31/14 in Intellectual Property

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  • 5.0/5.0 Rated by a Principal on 10/31/14 in Trademarks

    I practiced law with Joel early in his career at his current firm. He is a first rate and highly analytical trademark attorney and a tireless advocate for his clients' interests.

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  • 5.0/5.0 Rated by a Senior Associate on 10/31/14 in Entertainment and the Arts

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  • 5.0/5.0 Rated by a Associate on 10/27/14 in Entertainment and the Arts

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  • 5.0/5.0 Rated by a Managing Partner on 10/26/14 in Intellectual Property

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  • 5.0/5.0 Rated by a Partner on 10/23/14 in Entertainment and the Arts

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  • 5.0/5.0 Rated by a Principal on 10/23/14 in Trademarks

    Mr. Feldman was a pleasure to work with. He was an expert in trademarks and was extraordinarily helpful in directing the client in its trademark decisions and strategy while at the same time being extraordinarily professional and easy to work with.

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  • 5.0/5.0 Rated by a Partner on 10/23/14 in Intellectual Property

    Outstanding lawyer and client advisor.

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  • 5.0/5.0 Rated by a Member on 10/23/14 in Trademarks

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Peer reviews submitted prior to 2008 are not displayed.

Client Reviews Write a Review

Location

  • Atlanta, GA
    Terminus 200 , Terminus 200, 3333 Piedmont Road NE, Suite 2500
    Atlanta, GA 30305

    678-553-4778 Phone
    Get Directions

Contact Joel Feldman

Contact Information:

678-553-4779  Fax

www.gtlaw.com/People/Joel-Ross-Feldman

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