Lennie A. Bersh

Lennie A. Bersh: Attorney with Greenberg Traurig, LLP

Biography

Lennie A. Bersh is a Shareholder in the Intellectual Property & Technology Practice of the firm's New Jersey office. Lennie is experienced in developing and implementing patent strategies for building global patent portfolios, prosecuting patents, and counseling in a number of technologies areas, including: artificial intelligence (AI) and machine learning in numerous areas, including FinTech, medical applications and applications related to visual detection/tracking of subjects and objects; electronic healthcare, including medical data modeling via synthetic data and visualization; Blockchain and crypto technologies; Big data; numerous e-commerce and enterprise cloud technologies; smart industrial and home devices and automation processes; and cyber-security art areas.

Concentrations

•Legal
•Intellectual property counsel
•Strategic patent portfolio management worldwide
•Prosecution of patent applications worldwide
•Patent validity challenges at the Patent Office (IPR, CBM, and others)
•Patent litigation
•Technical
•FinTech, including financial engineering based on AI and machine learning, smart routers, trading platforms and infrastructure
•AI and machine learning, such as training and applications of various types of neural network models for disease detection (e.g., cancer), drug screening assay optimization, biological molecule manufacturing, health-related feature extractions based on facial detection and tracking
•Electronic health care, including electronic patient data tracking and processing, resource utilization, HIPAA-compliant medical data modeling via synthetic data and visualization
•Big Data and database management based on AI and machine learning
•Computer-based business methods: social networking, search engine technology; and numerous e-commerce technologies
•Enterprise and cloud computing, including enterprise cyber-security technologies
•Virtual machines and networks
•Image recognition processing and display technologies
•Networking and wireless communications
•Optics including laser imaging technologies
•Smart home devices
•Medical devices
•Audio-visual broadcasting and encoding-decoding
•Cyber-security and autonomous driving

The attorney is providing legal services through and affiliated with Greenberg Traurig, LLP, a New York Limited Liability Partnership. Prior results do not guarantee a similar outcome.

Recognition & Leadership

Awards & Accolades

•Listed, Chambers USA Guide, 2023-2025
•Listed, IAM magazine, “IAM Patent 1000,” Prosecution, 2023-2025
•Member, Winning Team, New Jersey Law Journal’s “ General Litigation Department of the Year ” award, 2013
•Team Member, Lexology’s Client Choice Award USA & Canada, United States: New Jersey, 2013

Areas of Practice (16)

  • Intellectual Property & Technology
  • Life Sciences & Medical Technology
  • Intellectual Property Litigation
  • Patents and Innovation Strategies
  • Technology, Media & Telecommunications
  • Transportation
  • Automotive
  • Health Care & FDA Practice
  • Video Games & Esports
  • Data Privacy & Cybersecurity
  • Blockchain & Digital Assets
  • Venture Capital & Emerging Technology
  • Innovation & Artificial Intelligence
  • Augmented Reality & Virtual Reality
  • Digital Infrastructure, Data Center and Cloud Computing
  • Fintech

Education & Credentials

University Attended:
New York University, B.A., Biology, 1997; Hunter College, M.A., Biological Sciences, 2000; City University of New York at Baruch College, M.B.A., with honors, 2003
Law School Attended:
New York Law School, J.D., cum laude, 2003; Benjamin N. Cardozo School of Law, Yeshiva University, LL.M., Intellectual Property, 2004
Year of First Admission:
2004
Admission:
New Jersey; New York; U.S. District Court for the District of New Jersey; U.S. District Court for the Southern District of New York; U.S. Patent and Trademark Office; U.S. Court of Appeals for the Federal Circuit
Memberships:

Professional & Community Involvement

•Member, American Intellectual Property Law Association
•Member, New Jersey Intellectual Property Law Association
•Member, Intellectual Property Owners Association
•Member, Artificial Intelligence & New Emerging Technologies Committee
•Instructor, Baruch College, Fields Center for Small Businesses, 2006 and 2011
•Featured, “Business Basics Workshop Series” Baruch College, The New York Times, June 4, 2006

Languages:
Russian and Fluent
Reported Cases:
Experience: Previous Experience: Prior to law school, Lennie worked for number of years as software programmer and database manager in the medical field.
ISLN:
920586097

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