Rocio Olea Salgado focuses her practice on business, digital technology and competition law, with a particular emphasis on compliance and transactional issues across a range of dynamic industries, including technology, e-commerce, product manufacturing, pharmaceuticals, among others. Rocio frequently represents both foreign and Mexican entities on a broad range of corporate and business-related matters, ranging from complex mergers and acquisitions, joint ventures, corporate restructurings, and high-value sponsorship agreements and collaborations. She is recognized by international legal publications for her deep insight into cross-border transactional work and understanding of the regulatory environments that impact global business operations.
On the digital technology front, Rocio advises clients on the implementation of comprehensive compliance programs and navigating matters associated with digital technology, data privacy and security, marketing, advertising, promotions, and consumer protection. She is also at the forefront of assisting on the integration of innovative technologies, such as Artificial Intelligence (AI), seeking to ensure that companies maintain a competitive edge while adhering to evolving legal standards.
Rocio’s practice also encompasses economic and competition law, where she provides guidance on merger control clearance, and general antitrust regulations and compliance programs. Throughout her career, Rocio has advised Mexican and international companies from different sectors at every stage of the business life cycle, from initial concept and technology product development, through platform integration, market launch, and continued growth.
Concentrations
•Mergers, acquisitions, and joint ventures
•Information technology
•Digital Technology
•Artificial Intelligence
•Technology-related transactions
•Drafting and review of software, co-developments and other technology-related agreements
•Advertising, marketing, promotions, and sponsorship
•Software and platform development and licensing
•Advice on technology usage, innovation and Artificial Intelligence
•Merger control processes
•Regulatory compliance
•Data privacy & Cybersecurity
•Consumer protection
Recognition & Leadership
Awards & Accolades
•Listed, The Legal 500 Latin America Guide, “Latin America: Mexico,” 2021-2026
•Corporate and M&A, 2022-2026
•Competition and Antitrust, 2021, 2024-2026
AV Preeminent®: The highest peer rating standard. This rating signifies a large number of the lawyer’s peers rank him
or her at the highest level of professional excellence for their legal knowledge, communication skills and ethical standards.
Distinguished: An excellent rating for a lawyer with some experience. This rating indicates the attorney is widely
respected by their peers for high professional achievement and ethical standards.
Notable: This rating indicates that the lawyer has been recognized by a large number of their peers for strong ethical standards.
