Sheila A. Millar

Representative Matters: Provided advice, guidance, and training to senior business leaders on environmental and social governance (ESG) and corporate social responsibility (CSR) reporting, as well as green claims, such as recyclable, compostable, recycled content, Net Zero, energy efficiency, and others; Assisted clients in developing and updating ESG and CSR policies and commitments; Advised clients on compliance with extended producer responsibility (EPR) obligations for packaging, batteries, textiles and other products, and on potential obligations to join and pay into a producer responsibility organization (PRO); Negotiated successful conclusion of an FTC enforcement action involving influencer marketing, green claims, and other allegations on behalf of an online company with no formal action; Advised clients on 'Made in the U.S.A.' claims and requirements; Represented a leading national consumer product company in a competitor challenge before the NAD and National Advertising Review Board, obtaining a closing letter after referral to the FTC; Helped clients establish and implement policies on creation and use of artificial intelligence (AI), including AI associated with connected products; Helped connected product producers successfully navigate privacy, data security, product safety, and potential medical device claims when bringing products to market; Assisted a major national children's product company in responding to federal and state investigations of privacy and security features of a child-directed connected product, resolving the matter with no formal enforcement action; Successfully negotiated resolution of an FTC investigation in response to a petition alleging violation of COPPA and Section 5 of the FTC Act with no consent agreement; Represented a major national trade association in connection with proposed revisions to COPPA and CCPA; Negotiated resolution of CPSC enforcement initiatives and assisted in managing U.S. and international consumer product recalls; Advised clients on global product safety compliance, and packaging, labeling, and warning requirements; Represented clients before the CPSC, including submitting 15(b) notices, evaluating and responding to public database complaints, and representing clients in enforcement actions; Assisted clients in managing vendor and supplier certifications and testing frameworks; Served as counsel to national trade associations, and advised Board of Directors, members, and staff on antitrust compliance matters; Advised companies throughout the supply chain on suitable recyclable, compostable and other green claims, as well as use of post-consumer recycled content (PCR)