Will Wagner

Will Wagner: Attorney with Greenberg Traurig, LLP

Biography

Will Wagner focuses his practice on consumer product defense and regulatory compliance. His practice centers on the defense of environmental consumer claims involving California’s unique Proposition 65 and consumer false advertising class actions. He defends companies in the personal care, fashion, food and beverage, and textile industries relating to substances of concern including heavy metals, microplastics, PFAS, titanium dioxide, and phthalates. Will also defends consumer product companies against deceptive advertising claims, including greenwashing, recyclability, nonfunctional slack-fill, structure/function claims, and ingredient content deficiencies.

Further, Will has broad experience navigating California and other states’ environmental laws and regulations that impact consumer product companies. This includes advising companies on the proliferation of PFAS prohibitions, recycling laws (such as Extended Producer Responsibility (EPR)), and other greenwashing advertising regulations. He also has experience with pertinent California agencies, including the Office of Environmental Health Hazard Assessment (OEHHA), Department of Toxic Substances Control (DTSC), Department of Public Health, California Air Resources Board (CARB), and the South Coast Air Quality Management District.

Will is also a registered lobbyist in California, focusing on legislation that impacts product companies.

Recognition & Leadership

Awards & Accolades

•Listed, The Best Lawyers in America, 'Ones to Watch,' 2026
•Administrative / Regulatory Law, 2026
•Environmental Law, 2026
•Listed, Chambers USA Guide, 'Up and Coming,' California - Environment, 2024-2025
•Listed, The Legal 500 United States
•Environment: Regulatory, 2025
•Dispute Resolution> Product Liability, Mass Tort and Class Action - Defense: Pharmaceuticals and Medical Devices, 2025
•Environment: Litigation, 2020 and 2024

See more ›

Areas of Practice (14)

  • Litigation
  • Litigation
  • Proposition 65 & Green Chemistry
  • Proposition 65 & Green Chemistry
  • Food, Beverage & Agribusiness
  • Food, Beverage & Agribusiness
  • Environmental
  • Environmental
  • Complex Torts
  • Complex Torts
  • Retail
  • Retail
  • Restaurant Industry
  • Restaurant Industry

Education & Credentials

University Attended:
University of Nevada, B.A., 2012
Law School Attended:
Arizona State University Sandra Day O'Connor College of Law, J.D., cum laude; Editor-in-Chief, Jurimetrics: The Journal of Law, Science, and Technology, 2015
Year of First Admission:
2015
Admission:
California; Nevada; Arizona; U.S. District Court for the Northern District of California; U.S. District Court for the Eastern District of California; U.S. District Court for the Central District of California; U.S. Court of Appeals for the Ninth Circuit
Memberships:

Professional & Community Involvement

•Member, Law360 Editorial Advisory Board, California, 2025
•Member, American Apparel and Footwear Association (AAFA)
•Member, Personal Care Products Council (PCPC)
•Member, State Bar of California
•Member, State Bar of Nevada
•Member, State Bar of Arizona

Reported Cases:
Experience: Representative Matters: Many significant cosmetic companies, including Estee Lauder, Chanel, Shiseido, and Unilever in a coordinated action in California under Proposition 65 relating to the use of titanium dioxide in powder cosmetics.; Shiseido Americas Corporation in the Southern District of New York against allegations that bareMinerals products are falsely advertised because they contain PFAS. Case pending.; Coty Inc. in PFAS false advertising cases in California and Washington, D.C. that resulted in dismissals.; Significant food companies in defense of claims that their products require a Proposition 65 warning for lead.; L'Oreal USA in the first PFOA case involving cosmetics under Proposition 65. Case settled.; Group of defendants that produce fiberglass products against allegations that their facilities must provide Proposition 65 warnings for styrene. Case settled.; Bausch Health USA against claims that certain talc products required Proposition 65 warnings for heavy metal. Summary judgment granted in favor of client.; Bausch Health USA against the claims that certain talc products were falsely advertised because they contained heavy metals and asbestos under the CLRA and UCL. Motion to dismiss granted for client.; Subsidiary of the Men's Wearhouse against allegations that airline uniforms required warnings for formaldehyde (gas) under Proposition 65. Case settled.; The above representations were handled by Mr. Wagner prior to his joining Greenberg Traurig, LLP.; Previous Experience: Clerkship, Justice James W. Hardesty, Supreme Court of Nevada; Internships: Legal Extern, Arizona Governor's Office; Judicial Extern, Chief Judge Daniel P. Collins, U.S. Bankruptcy Court for the District of Arizona; Judicial Extern, Hon. David G. Campbell, U.S. District Court for the District of Arizona
ISLN:
1000280014

Peer Reviews

This lawyer does not have peer reviews.

Client Reviews Write a Review

Location

Contact Will Wagner

Contact Information:

www.gtlaw.com/en/professionals/w/wagner-will

Required Fields

Required Fields

Clear All Fields

By clicking on the "Submit" button, you agree to the Terms of Use, Supplemental Terms and Privacy Policy. You also consent to be contacted at the phone number you provided, including by autodials, text messages and/or pre-recorded calls, from Martindale and its affiliates and from or on behalf of attorneys you request or contact through this site. Consent is not a condition of purchase.

You should not send any sensitive or confidential information through this site. Emails sent through this site do not create an attorney-client relationship and may not be treated as privileged or confidential. The lawyer or law firm you are contacting is not required to, and may choose not to, accept you as a client. The Internet is not necessarily secure and emails sent though this site could be intercepted or read by third parties.